SPA Marketing Plan by Vision Raval

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SPA Marketing Plan by Vision Raval

  1. 1. By Vision Raval<br />
  2. 2. Index<br /><ul><li>Introduction of Planning Methodology
  3. 3. Methodology details
  4. 4. Marketing Plan [Domestic & International]
  5. 5. Domestic Geo Planning
  6. 6. Strategy of Key Zone focus as per Spa and Hospitality Industry
  7. 7. International Geo Analysis
  8. 8. International Marketing plan
  9. 9. Country focus
  10. 10. Estimated business planning</li></ul>By Vision Raval<br />
  11. 11. Introduction Of Methodology used for this Marketing Plan<br />STP [Situation Target Path]<br />SWOT Analysis<br />DMA [Six sigma]<br />MA [Market Analysis]<br />MR [Market Research]<br />GA [Geographic Analysis]<br />EA [Economic Analysis]<br />CA [Competitor Analysis]<br />By Vision Raval<br />
  12. 12. Methodology Details<br />STP<br />Situation - evaluate the current situation <br />Target - define goals and/or objectives<br />Path - map a possible route to the goals/objective <br />SWOT Analysis<br /><ul><li>Strength – Brand – Modules – Cost-effective
  13. 13. Weakness – No international approach
  14. 14. Opportunity – Spa offering Geographical areas
  15. 15. Threats – Competition and Open source code</li></ul>By Vision Raval<br />
  16. 16. Marketing Plan[Domestic & International]<br />1- First approach will be Five star resorts and Hotels with spa canter<br />2- second target will be four star SPA clinic and health centers<br />3- Third priority will be three star SME in Spa . <br />By Vision Raval<br />
  17. 17. Licence<br />From<br />Team<br />Region<br />City<br />Target<br />BDE1<br />8<br />Aug<br />2<br />Gujarat & DD<br />Surat, baroda, A’bad, Div Daman, rajkot<br />600000<br />BDE2<br />8<br />Spt<br />2<br />Maharashtra<br />Pune , Mumbai,Nasik<br />New Mumbai<br />600000<br />BDE3<br />8<br />Oct<br />4<br />Karnataka<br />Bangalore & Maisor<br />600000<br />BDE4<br />8<br />Nov<br />4<br />Kerala TN<br />Kerela:Kochi<br />Tamilnadu: Chennai<br />600000<br />BDE5<br />8<br />Dec<br />6<br />Goa-Rajesthan<br />Rajasthan: Jaipur<br />Udai pur Abu<br />600000<br />BDE6<br />8<br />Jan<br />6<br />Delhi, Punjab<br />Delhi:Gurgaun, Noida<br />Punjab:Amritsar,Ludhiyana Candigarh:Chandigarh<br />600000<br />BDE7<br />8<br />Feb<br />8<br />MP & UP<br />Bhopal, Khajuraho, Agra<br />Lakhnow. Varanasi<br />600000<br />BDE8<br />8<br />Mar<br />8<br />WB/OR/AP<br />West Bangal: Kolkata<br />Orissa:Bhuvneshwar,Gopalpur<br />Andhra Pradesh:Hyderabad<br />600000<br />Domestic Geo Planning<br />Total 48,00,000 INR<br />By Vision Raval<br />
  18. 18. Strategy of Key Zone focus as per Spa and Hospitality Industry<br />We can define the state to focus base upon spa awareness and lead we have generated from enquiries and business acquisition.<br />EG: Kerala is a hub for spa and health care industries so we can start our first phase of marketing from there. And gradually we can focus on other stared area of the map.<br />By Vision Raval<br />
  19. 19. International Geo Analysis<br />By Vision Raval<br />Link: http://www.google.com/insights/search/#cat=44&q=spa&date=today%2012-m&cmpt=q<br />
  20. 20. International Planning<br />E - mailers<br />Cold calling<br />SEO<br />Google search <br />Membership with spa Associations to have access of end clients<br />Marketing by tie up with marketing agencies on commission bases<br />Affiliation program to have captive wing and enrich portfolio<br />Bidding portals for customize solution and market our spa expertise<br />By Vision Raval<br />
  21. 21. Country focus<br />We will not focus on the market who have maximum number of SPA , but we will chose the market where ratio between SPA and Spa software provider have maximum difference to avoid computation and bring faster result.<br />We are panning to focus on key four countries for SPA software.<br /><ul><li>Malaysia
  22. 22. Singapore
  23. 23. Thailand
  24. 24. Africa
  25. 25. Canada
  26. 26. USA
  27. 27. UK</li></ul>By Vision Raval<br />
  28. 28. Estimated Business from International marketing<br />By Vision Raval<br />
  29. 29. Thank You….<br />Mr. Vision Raval<br />Strategist and Analyst, NTPL .<br />

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