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Nestle Competitive Pitch

Nestle Competitive Pitch



A fictional competitive pitch for Nestle new easter range.

A fictional competitive pitch for Nestle new easter range.



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    Nestle Competitive Pitch Nestle Competitive Pitch Presentation Transcript

    • Elizabeth Davies Louis Ackerley Katherine Hesselby Steph Holloway Adam Burns
    • Pragmatic Pro-Active Energy Enthusiastic Creative Flair Experience Fun
      • Political
      • Advertising Legislation .
      • Packaging Laws.
      • Economic
      • Recession= Luxury?
      • Budget.
      • Brand Loyality?
      • Social
      • Positioning the brand in the Easter celebration.
      • Growing concern for environment.
      • Recession busting with pleasurable chocolate.
      • Providing Easter activities
      • Technological
      • Using our website is educational
      • Encourages children to be interactive
      • Accessing social networking.
    • Analysis
      • Strengths
      • Market Leader
      • Strong recognisable brand
      • Recognised taste
      • Customer loyalty
      • Nestle CSR campaign is unique
      • Weaknesses
      • Competitive environment
      • Chocolate is unhealthy
      • Unethical- Baby water!!
      • Price
      • Green issues “Who cares?”
      • Egg looks smaller
      • Opportunities
      • Seasonal events
      • Global Recession
      • Social media is cheap
      • Innovative “green” campaign
      • Threats
      • Competitors
      • Global Recession
      • People becoming less religious
      • Obesity epidemic!!
    • Method: Questionnaire Conducted: Thursday 15 th October Successful “green” campaigns and their affect. Communicating “green” messages. Market test our ideas. What were we hoping to find out?
    • 8 points 6 points 6 points 4 points 2 points
    • Children up to age of 16 Mothers and Fathers Extended family and friends
    • http://www.wix.com/create/my-account
      • Using the software available to us at our university we used Featuresexec.com to draw up a provisional media list.
      • Please refer to your booklets to view the media list.
      • This is where we will target our press release and competition.
    • May to July- Analysis of issues Set design briefs Primary and Secondary Research Creativity workshops Establish Budgetary Requirements Market test our ideas Aug to Sep- Create Media lists Set brief for website design Target events for “Where's Bluebell? Target events for Recycling Road show Build relationships with schools Approach major supermarkets
    • Oct to Jan- Target advertising space for “Where’s Bluebell?” Target sporting and environmental event Prepare to launch campaign on three fronts January to Apr- Begin school assemblies. Begin to implement “Where’s Bluebell?” stunts Shortlist 10 finalists Maximise regional coverage on finalists April- Launch advert Announce winner Bus road show in full swing Evaluation of results
    • Website Local/National coverage Social Networking Tour Bus