0
Build a Product
With Your Community
     Loic Le Meur - Seesmic

          @loic
Why bother?
You Could Sell Creme Brulee

•   twitter.com/cremebrulee

•   2,726 followers of
    Creme Brulee on Twitter

•   sample t...
Advertising
        PR
     Marketing

matter much less than
   word of mouth
What your friends say
      matters
“1,000 real friends
could tell 1,000 other
  friends that your
   product rocks”
        (link)
“you just got 1 million
people talking about it”

  Seth Godin - Tribes
    1,000 true fans
LeWeb.net
#1 conference in Europe
     no marketing.
1.5 million downloads
    no marketing.
Start by sharing.

• Don’t ask for any help before sharing
• You don’t even have to blog, just tweet!
• Share also what yo...
Your community is
what matters the most.
Product?

 Identify an exciting
“white” space people
     talk about
Ship it as fast as you can
 even if it’s not perfect
Get Feedback
Twitter Search
Get Satisfaction
feedback.seesmic.com
If nobody talks about
 your brand it’s dead.
Answer especially if it’s
     negative.
“Seesmic is a pile of ass”
“I’ll have to tone down Irish
           language”
“This is exactly what every
   company should do”
What the new
customers look like
They want everything
      for free
No advertising,
 it’s intrusive.
If you suck
they tell everyone
No loyalty, they switch
 to your competition
and...
they tell everyone too!
They want everything
    immediately
     24hrs a day
There is good news.
It’s the same for your
      competitors
and testimonials come too
What I learnt
• get closer to your real fans: launched team
  seesmic (email list, Ning site coming soon)
• ship as soon a...
Don’t forget to
  innovate
“Making users happy is a
   suckers game. Imagine if
 Steve Jobs let other people
 add features to the iPhone.
It takes a ...
“A Porsche would be a Volvo
if they let their users decide
         on features”

       Robert Scoble
Truth is in between
listening and being a
       dictator.
thank you

   Loic Le Meur
      @loic
loic@seesmic.com
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How to build a product with your community

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  • Transcript of "Build A Product with your community"

    1. 1. Build a Product With Your Community Loic Le Meur - Seesmic @loic
    2. 2. Why bother?
    3. 3. You Could Sell Creme Brulee • twitter.com/cremebrulee • 2,726 followers of Creme Brulee on Twitter • sample tweet: “Creme brûlée cart on 22nd and Guerrero. Are you coming?”
    4. 4. Advertising PR Marketing matter much less than word of mouth
    5. 5. What your friends say matters
    6. 6. “1,000 real friends could tell 1,000 other friends that your product rocks” (link)
    7. 7. “you just got 1 million people talking about it” Seth Godin - Tribes 1,000 true fans
    8. 8. LeWeb.net #1 conference in Europe no marketing.
    9. 9. 1.5 million downloads no marketing.
    10. 10. Start by sharing. • Don’t ask for any help before sharing • You don’t even have to blog, just tweet! • Share also what you would share around a dinner with friends or you’re boring.
    11. 11. Your community is what matters the most.
    12. 12. Product? Identify an exciting “white” space people talk about
    13. 13. Ship it as fast as you can even if it’s not perfect
    14. 14. Get Feedback
    15. 15. Twitter Search
    16. 16. Get Satisfaction
    17. 17. feedback.seesmic.com
    18. 18. If nobody talks about your brand it’s dead.
    19. 19. Answer especially if it’s negative.
    20. 20. “Seesmic is a pile of ass”
    21. 21. “I’ll have to tone down Irish language”
    22. 22. “This is exactly what every company should do”
    23. 23. What the new customers look like
    24. 24. They want everything for free
    25. 25. No advertising, it’s intrusive.
    26. 26. If you suck they tell everyone
    27. 27. No loyalty, they switch to your competition
    28. 28. and... they tell everyone too!
    29. 29. They want everything immediately 24hrs a day
    30. 30. There is good news.
    31. 31. It’s the same for your competitors
    32. 32. and testimonials come too
    33. 33. What I learnt • get closer to your real fans: launched team seesmic (email list, Ning site coming soon) • ship as soon as you possibly can • get your “public roadmap” executed as fast as possible • be transparent and honest with issues • never criticize your competition
    34. 34. Don’t forget to innovate
    35. 35. “Making users happy is a suckers game. Imagine if Steve Jobs let other people add features to the iPhone. It takes a dictator to change the course of an industry.” Michael Arrington
    36. 36. “A Porsche would be a Volvo if they let their users decide on features” Robert Scoble
    37. 37. Truth is in between listening and being a dictator.
    38. 38. thank you Loic Le Meur @loic loic@seesmic.com
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