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Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
Build A Product with your community
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Build A Product with your community

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How to build a product with your community

How to build a product with your community

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  • Transcript

    • 1. Build a Product With Your Community Loic Le Meur - Seesmic @loic
    • 2. Why bother?
    • 3. You Could Sell Creme Brulee • twitter.com/cremebrulee • 2,726 followers of Creme Brulee on Twitter • sample tweet: “Creme brûlée cart on 22nd and Guerrero. Are you coming?”
    • 4. Advertising PR Marketing matter much less than word of mouth
    • 5. What your friends say matters
    • 6. “1,000 real friends could tell 1,000 other friends that your product rocks” (link)
    • 7. “you just got 1 million people talking about it” Seth Godin - Tribes 1,000 true fans
    • 8. LeWeb.net #1 conference in Europe no marketing.
    • 9. 1.5 million downloads no marketing.
    • 10. Start by sharing. • Don’t ask for any help before sharing • You don’t even have to blog, just tweet! • Share also what you would share around a dinner with friends or you’re boring.
    • 11. Your community is what matters the most.
    • 12. Product? Identify an exciting “white” space people talk about
    • 13. Ship it as fast as you can even if it’s not perfect
    • 14. Get Feedback
    • 15. Twitter Search
    • 16. Get Satisfaction
    • 17. feedback.seesmic.com
    • 18. If nobody talks about your brand it’s dead.
    • 19. Answer especially if it’s negative.
    • 20. “Seesmic is a pile of ass”
    • 21. “I’ll have to tone down Irish language”
    • 22. “This is exactly what every company should do”
    • 23. What the new customers look like
    • 24. They want everything for free
    • 25. No advertising, it’s intrusive.
    • 26. If you suck they tell everyone
    • 27. No loyalty, they switch to your competition
    • 28. and... they tell everyone too!
    • 29. They want everything immediately 24hrs a day
    • 30. There is good news.
    • 31. It’s the same for your competitors
    • 32. and testimonials come too
    • 33. What I learnt • get closer to your real fans: launched team seesmic (email list, Ning site coming soon) • ship as soon as you possibly can • get your “public roadmap” executed as fast as possible • be transparent and honest with issues • never criticize your competition
    • 34. Don’t forget to innovate
    • 35. “Making users happy is a suckers game. Imagine if Steve Jobs let other people add features to the iPhone. It takes a dictator to change the course of an industry.” Michael Arrington
    • 36. “A Porsche would be a Volvo if they let their users decide on features” Robert Scoble
    • 37. Truth is in between listening and being a dictator.
    • 38. thank you Loic Le Meur @loic loic@seesmic.com

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