Build A Product June 09 version

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  • 1. Build Your Brand & Your audience With Your Community Loic Le Meur - Seesmic @loic
  • 2. Why bother?
  • 3. You Could Sell Creme Brulee • twitter.com/ cremebruleecart • 3,000+ followers of Creme Brulee on Twitter • sample tweet: “Creme brûlée cart on 22nd and Guerrero. Are you coming?”
  • 4. Advertising PR Marketing matter much less than word of mouth
  • 5. http://baekdal.com/media/content/2009/marketflowbig.jpg
  • 6. What your friends say matters
  • 7. “1,000 real friends could tell 1,000 other friends that your product rocks” (link)
  • 8. “you just got 1 million people talking about it” Seth Godin - Tribes 1,000 true fans
  • 9. What a community looks like
  • 10. LeWeb.net #1 conference in Europe no marketing.
  • 11. 1.5 million downloads no marketing.
  • 12. Start by sharing. • Don’t ask for any help before sharing • You don’t even have to blog, just tweet! • Share also what you would share around a dinner with friends or you’re boring.
  • 13. It’s easy! there are just a few places where you need to share
  • 14. Be great in fewer places, not than crap everywhere • How I do it: • my own blog • Twitter • Ning site teamseesmic.com • Facebook • mail! • Delicious • Flickr • YouTube
  • 15. Your community is what matters the most.
  • 16. Product? Identify an exciting “white” space people talk about
  • 17. Ship it as fast as you can even if it’s not perfect
  • 18. Get Feedback
  • 19. Twitter Search
  • 20. Get Satisfaction
  • 21. feedback.seesmic.com
  • 22. If nobody talks about your brand it’s dead.
  • 23. Answer especially if it’s negative.
  • 24. “Seesmic is a pile of ass”
  • 25. “I’ll have to tone down Irish language”
  • 26. “This is exactly what every company should do”
  • 27. What the new customers look like
  • 28. They want everything for free
  • 29. No advertising, it’s intrusive.
  • 30. If you suck they tell everyone
  • 31. No loyalty, they switch to your competition
  • 32. and... they tell everyone too!
  • 33. They want everything immediately 24hrs a day
  • 34. There is good news.
  • 35. It’s the same for your competitors
  • 36. and testimonials come too
  • 37. What I learnt • get closer to your real fans: launched team seesmic (email list, Ning site) • ship as soon as you possibly can • get your “public roadmap” executed as fast as possible • be transparent and honest with issues • never criticize your competition
  • 38. Don’t forget to innovate
  • 39. “Making users happy is a suckers game. Imagine if Steve Jobs let other people add features to the iPhone. It takes a dictator to change the course of an industry.” Michael Arrington
  • 40. “A Porsche would be a Volvo if they let their users decide on features” Robert Scoble
  • 41. Truth is in between listening and being a dictator.
  • 42. thank you Loic Le Meur @loic loic@seesmic.com