Build Your Brand
  & Your audience
With Your Community
     Loic Le Meur - Seesmic

          @loic
Why bother?
You Could Sell Creme Brulee

•   twitter.com/
    cremebruleecart

•   3,000+ followers of
    Creme Brulee on Twitter

• ...
Advertising
        PR
     Marketing

matter much less than
   word of mouth
http://baekdal.com/media/content/2009/marketflowbig.jpg
What your friends say
      matters
“1,000 real friends
could tell 1,000 other
  friends that your
   product rocks”
        (link)
“you just got 1 million
people talking about it”

  Seth Godin - Tribes
    1,000 true fans
What a community looks like
LeWeb.net
#1 conference in Europe
     no marketing.
1.5 million downloads
    no marketing.
Start by sharing.

• Don’t ask for any help before sharing
• You don’t even have to blog, just tweet!
• Share also what yo...
It’s easy!

  there are just a few
places where you need
       to share
Be great in fewer places,
    not than crap everywhere
•   How I do it:    •   my own blog

    •   Twitter     •   Ning s...
Your community is
what matters the most.
Product?

 Identify an exciting
“white” space people
     talk about
Ship it as fast as you can
 even if it’s not perfect
Get Feedback
Twitter Search
Get Satisfaction
feedback.seesmic.com
If nobody talks about
 your brand it’s dead.
Answer especially if it’s
     negative.
“Seesmic is a pile of ass”
“I’ll have to tone down Irish
           language”
“This is exactly what every
   company should do”
What the new
customers look like
They want everything
      for free
No advertising,
 it’s intrusive.
If you suck
they tell everyone
No loyalty, they switch
 to your competition
and...
they tell everyone too!
They want everything
    immediately
     24hrs a day
There is good news.
It’s the same for your
      competitors
and testimonials come too
What I learnt
• get closer to your real fans: launched team
  seesmic (email list, Ning site)
• ship as soon as you possib...
Don’t forget to
  innovate
“Making users happy is a
   suckers game. Imagine if
 Steve Jobs let other people
 add features to the iPhone.
It takes a ...
“A Porsche would be a Volvo
if they let their users decide
         on features”

       Robert Scoble
Truth is in between
listening and being a
       dictator.
thank you

   Loic Le Meur
      @loic
loic@seesmic.com
Build A Product June 09 version
Build A Product June 09 version
Build A Product June 09 version
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Transcript of "Build A Product June 09 version"

  1. 1. Build Your Brand & Your audience With Your Community Loic Le Meur - Seesmic @loic
  2. 2. Why bother?
  3. 3. You Could Sell Creme Brulee • twitter.com/ cremebruleecart • 3,000+ followers of Creme Brulee on Twitter • sample tweet: “Creme brûlée cart on 22nd and Guerrero. Are you coming?”
  4. 4. Advertising PR Marketing matter much less than word of mouth
  5. 5. http://baekdal.com/media/content/2009/marketflowbig.jpg
  6. 6. What your friends say matters
  7. 7. “1,000 real friends could tell 1,000 other friends that your product rocks” (link)
  8. 8. “you just got 1 million people talking about it” Seth Godin - Tribes 1,000 true fans
  9. 9. What a community looks like
  10. 10. LeWeb.net #1 conference in Europe no marketing.
  11. 11. 1.5 million downloads no marketing.
  12. 12. Start by sharing. • Don’t ask for any help before sharing • You don’t even have to blog, just tweet! • Share also what you would share around a dinner with friends or you’re boring.
  13. 13. It’s easy! there are just a few places where you need to share
  14. 14. Be great in fewer places, not than crap everywhere • How I do it: • my own blog • Twitter • Ning site teamseesmic.com • Facebook • mail! • Delicious • Flickr • YouTube
  15. 15. Your community is what matters the most.
  16. 16. Product? Identify an exciting “white” space people talk about
  17. 17. Ship it as fast as you can even if it’s not perfect
  18. 18. Get Feedback
  19. 19. Twitter Search
  20. 20. Get Satisfaction
  21. 21. feedback.seesmic.com
  22. 22. If nobody talks about your brand it’s dead.
  23. 23. Answer especially if it’s negative.
  24. 24. “Seesmic is a pile of ass”
  25. 25. “I’ll have to tone down Irish language”
  26. 26. “This is exactly what every company should do”
  27. 27. What the new customers look like
  28. 28. They want everything for free
  29. 29. No advertising, it’s intrusive.
  30. 30. If you suck they tell everyone
  31. 31. No loyalty, they switch to your competition
  32. 32. and... they tell everyone too!
  33. 33. They want everything immediately 24hrs a day
  34. 34. There is good news.
  35. 35. It’s the same for your competitors
  36. 36. and testimonials come too
  37. 37. What I learnt • get closer to your real fans: launched team seesmic (email list, Ning site) • ship as soon as you possibly can • get your “public roadmap” executed as fast as possible • be transparent and honest with issues • never criticize your competition
  38. 38. Don’t forget to innovate
  39. 39. “Making users happy is a suckers game. Imagine if Steve Jobs let other people add features to the iPhone. It takes a dictator to change the course of an industry.” Michael Arrington
  40. 40. “A Porsche would be a Volvo if they let their users decide on features” Robert Scoble
  41. 41. Truth is in between listening and being a dictator.
  42. 42. thank you Loic Le Meur @loic loic@seesmic.com
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