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Build A Product June 09 version

Build A Product June 09 version



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    Build A Product June 09 version Build A Product June 09 version Presentation Transcript

    • Build Your Brand & Your audience With Your Community Loic Le Meur - Seesmic @loic
    • Why bother?
    • You Could Sell Creme Brulee • twitter.com/ cremebruleecart • 3,000+ followers of Creme Brulee on Twitter • sample tweet: “Creme brûlée cart on 22nd and Guerrero. Are you coming?”
    • Advertising PR Marketing matter much less than word of mouth
    • http://baekdal.com/media/content/2009/marketflowbig.jpg
    • What your friends say matters
    • “1,000 real friends could tell 1,000 other friends that your product rocks” (link)
    • “you just got 1 million people talking about it” Seth Godin - Tribes 1,000 true fans
    • What a community looks like
    • LeWeb.net #1 conference in Europe no marketing.
    • 1.5 million downloads no marketing.
    • Start by sharing. • Don’t ask for any help before sharing • You don’t even have to blog, just tweet! • Share also what you would share around a dinner with friends or you’re boring.
    • It’s easy! there are just a few places where you need to share
    • Be great in fewer places, not than crap everywhere • How I do it: • my own blog • Twitter • Ning site teamseesmic.com • Facebook • mail! • Delicious • Flickr • YouTube
    • Your community is what matters the most.
    • Product? Identify an exciting “white” space people talk about
    • Ship it as fast as you can even if it’s not perfect
    • Get Feedback
    • Twitter Search
    • Get Satisfaction
    • feedback.seesmic.com
    • If nobody talks about your brand it’s dead.
    • Answer especially if it’s negative.
    • “Seesmic is a pile of ass”
    • “I’ll have to tone down Irish language”
    • “This is exactly what every company should do”
    • What the new customers look like
    • They want everything for free
    • No advertising, it’s intrusive.
    • If you suck they tell everyone
    • No loyalty, they switch to your competition
    • and... they tell everyone too!
    • They want everything immediately 24hrs a day
    • There is good news.
    • It’s the same for your competitors
    • and testimonials come too
    • What I learnt • get closer to your real fans: launched team seesmic (email list, Ning site) • ship as soon as you possibly can • get your “public roadmap” executed as fast as possible • be transparent and honest with issues • never criticize your competition
    • Don’t forget to innovate
    • “Making users happy is a suckers game. Imagine if Steve Jobs let other people add features to the iPhone. It takes a dictator to change the course of an industry.” Michael Arrington
    • “A Porsche would be a Volvo if they let their users decide on features” Robert Scoble
    • Truth is in between listening and being a dictator.
    • thank you Loic Le Meur @loic loic@seesmic.com