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Tourism   inTuscany
T u s c a n y , located in the heart of Italy, is one ofthe Italian regions that attracts the highest number   of tourists...
With its famous cities of art, suchas Florence, Pisa, Volterra, San Gimignano, Siena and Lucca, Tuscany’s economy is centr...
The region is a popular destination for both foreign and Italian tourists and it is responsible for more than  one tenth o...
Tuscany benefits greatly both from the high percentage of Italian tourists who visit the region,making Tuscany the most vi...
According to these figures,    Tuscany is the secondregion in Italy, after Veneto,   as far as the number of    tourists i...
Most tourists are between t h e a g e s o f 2 4a n d 4 4 and 39% of them book their holidays on the  Internet. Some touris...
In Tuscany the favourite touristdestinations are   s e a s id e     (3 9 %),  m o u n t a in    a n d h illr e s o r t s ,...
The region has about        13 , 0 0 0a c c o m o d a t io n f a c i l i t i e s : there    are 3,000 hotels       (22%); ...
Tuscany accounts    for 42 millionpresences per day       in tourist   accomodations    (48% foreign tourists) and moretha...
Most tourist (68%)prefer staying inh o t e l s , while32% of touristsstay in other typesof touristaccomodationssuch as y o...
This chart shows that foreign tourists spend about 88.00 euros a day in the accomodation facilities in Tuscany.
Tourism is an important economic activity in Tuscany. As well as its direct e c o n o m i c i m p a c t , this industry ha...
In Tuscany the B a l a n c e o f P a y m e n t s ( T o u r i s m )accounts for 2 6 . 2 % o f I t a l y ’ s B a l a n c e o...
Tourism in SanMiniato           In 2 0 10 13,034 tourists stayed in           one of the tourist accomodations in         ...
San Miniato attracts many touristsalso because it is situated in theheart of Tuscany. From this areavisitors can easily re...
The town has a lot of attractions andoffers high-quality tourist facilities andaccomodations. Tourists can stay inh o t e ...
Tourists come to San Miniato not only for its ancientchurches, museums, monuments and historical sites butalso because the...
The town is alsofamous because it islocated on the famous“V i aF r a n c i g e n a ”,which was the mainconnecting routebet...
6,727 Italian tourists came to San Miniato in 2008, 7,515 Italian       tourists came in 2009 and 7 , 9 9 9 I t a l i a n ...
It a lia n t o u r is t s                 Arrivals   Arrivals   Arrivals  P e r io d      2008       2009       2010Fe bru...
F o r e ig n t o u r is t s                   Arrivals    Arrivals    Arrivals  P e r io d        2008        2009        ...
It a lia n a n d F o r e ig n t o u r is t s                  Arrivals     Arrivals        Arrivals   P e r io d      2008...
These charts show the number of italian and foreign tourists   who stayed in hotels and other tourist accomodations in San...
These charts show the number ofItalian and foreign tourists whostayed in hotels and other touristaccomodations in San Mini...
These charts show the numberof Italian and foreign tourist swho stayed in other touristaccomodations in San Miniato in2010
A great number of     tourists who come to     San Miniato are from       Germany, Austria,          Belgium, the         ...
Italy: 4,687      Germany: 1,498     Austria: 214The UK and Ireland: 706      France: 1,171Belgium and Luxembourg: 486    ...
Turismo power point
Turismo power point
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Turismo power point

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  1. 1. Tourism inTuscany
  2. 2. T u s c a n y , located in the heart of Italy, is one ofthe Italian regions that attracts the highest number of tourists thanks to its extraordinary landscape and climate, excellent accomodation facilities and the great variety of scenic, artistic, historical and cultural attractions.
  3. 3. With its famous cities of art, suchas Florence, Pisa, Volterra, San Gimignano, Siena and Lucca, Tuscany’s economy is centred around the service industry, of which tourism is the most important.
  4. 4. The region is a popular destination for both foreign and Italian tourists and it is responsible for more than one tenth of Italy’s total arrivals of tourists, withtourism industry accounting for about 12 % o f t h e r e g io n ’ s G D P (Gross Domestic Product) (Istat 2010).
  5. 5. Tuscany benefits greatly both from the high percentage of Italian tourists who visit the region,making Tuscany the most visited region in Italy and from the high percentage of foreign visitors, who come to Tuscany on holiday. About 4 2 m i l l i o n t o u r i s t s visit Tuscany every year. The region accounts for 12.3% of arrivals of Italian and foreign tourists and the percentage of foreign tourists is even higher (14.8%).
  6. 6. According to these figures, Tuscany is the secondregion in Italy, after Veneto, as far as the number of tourists is concerned.Tuscany is very popular with G e r m a n , A u s t r ia n and S w i s s tourists who make up 40% of international visitors, but it also attracts tourists from t h e U S A and C a n a d a (13%), t h e U K (7%), t h e N e t h e r l a n d s (7%), F r a n c e (7%),B e l g i u m (7%), J a p a n (6%), S p a i n , C h i n a , I n d i a , R u s s i a and B r a z il.
  7. 7. Most tourists are between t h e a g e s o f 2 4a n d 4 4 and 39% of them book their holidays on the Internet. Some tourists book their holidays in travel agencies. Visitors come to Italy by plane, train, car and ship as it is shown in this chart. The chart shows that in 2010 most tourists came toTuscany bay car or by plane. A small number of visitors came by train or ship. .
  8. 8. In Tuscany the favourite touristdestinations are s e a s id e (3 9 %), m o u n t a in a n d h illr e s o r t s , but more than one third of foreign visitors are attracted by its c it ie s o f a rt, s p ar e s o r t s and rura l a re a s .
  9. 9. The region has about 13 , 0 0 0a c c o m o d a t io n f a c i l i t i e s : there are 3,000 hotels (22%); 4,000 farmhouses (33%), and 8,000 touristaccomodations (45%) such as Bed & Breakfasts, Guest Houses (40%) and camping sites (3%).Tuscanyaccounts for 10.5% ofall the facilities in Italy.
  10. 10. Tuscany accounts for 42 millionpresences per day in tourist accomodations (48% foreign tourists) and morethan one quarter of them are concentrated in F lo r e n c e(27%), L i v o r n o (18%), G ro s s e to (18%) and t h e Tu s c a nA r c h ip e la g o (7%), V e r s i l i a
  11. 11. Most tourist (68%)prefer staying inh o t e l s , while32% of touristsstay in other typesof touristaccomodationssuch as y o u t hh o s t e ls ,c a m p in gs it e s ,fa rm ho u s e s, v illa s , B e da ndB re a k fa s ts ,a p a rtme nts ,G ue s t
  12. 12. This chart shows that foreign tourists spend about 88.00 euros a day in the accomodation facilities in Tuscany.
  13. 13. Tourism is an important economic activity in Tuscany. As well as its direct e c o n o m i c i m p a c t , this industry has significant i n d i r e c t a n d d i r e c t i m p a c t s as shown in this chart.D ir e c t T o u r is mc o n t r ib u t io n In d ir e c t In d u c e d  T o u r is m c o n t r ibC o m m o d it ie s   c o n t r ib u t i u t io n-A c c o m o d a t io n To ta l on (s pe ndi-T r a n s p o r t a t io n T o u r is m   ng of-E n t e r t a in m e n t c o n t r ib u -T o u r i s m d ir e c t-A t t r a c t io n s t io n in v e s t m e n t  s p e n d in g a nd  In d u s t r ie s   in d ir e c t -T o G D P  -H o t e ls & C a t e r in g e m p lo y   --R e t a il -T o-T r a n s p o r t a t io n G o ve rnme nt ees) c o lle c t iv e   e m p lo y m es e r v ic e s nt-B u s in e s s s e r v ic e s t o u r is m -F o o d s p e n d in g a nd    b e ve ra gS ourc e s of -I m p a c t o f ess p e n d in g   purc ha s e s --R e s id e n t s ’ fr o m R e c re a tid o m e s t ic t o u r is m s u p p lie r s ons p e n d in g-B u s in e s s e s ’ -C lo t h in gd o m e s t ic t r a v e l -H o u s in gs p e n d in g -V is it o r e x p o r t s Hous e hol-In d iv id u a l d goodsg o v e r n m e n t t o u r is ms p e n d in g
  14. 14. In Tuscany the B a l a n c e o f P a y m e n t s ( T o u r i s m )accounts for 2 6 . 2 % o f I t a l y ’ s B a l a n c e o fP a y m e n t s ( T o u r i s m ) (2010)
  15. 15. Tourism in SanMiniato In 2 0 10 13,034 tourists stayed in one of the tourist accomodations in San Miniato for at least one night; 9% more in 2009. 3 7 , 8 0 8 t o u r is t s ( 17 , 2 4 3 , 0 0 0 I t a l i a n t o u r is t s a n d 2 0 , 5 6 5 f o r e ig n t o u r is t s ) v is it e d S a n M i n i a t o in 2010. Most of them came to San Miniato on buisiness , because the town is located in the tanning and leather manufacturing district of Santa Croce sull’Arno, an area famous all over the world for its tanneries and leather goods.
  16. 16. San Miniato attracts many touristsalso because it is situated in theheart of Tuscany. From this areavisitors can easily reach the mainTuscan cities of art such as:Florence, Pisa, Lucca and Sienaalso thanks to its central locationand its good road and railwaynetwork.
  17. 17. The town has a lot of attractions andoffers high-quality tourist facilities andaccomodations. Tourists can stay inh o t e ls , G ues t Hous es ,v illa s , B e d & B r e a k f a s t s ,a p a rtme nts , fa rm h o u s e so r fa rm h o lid a y h o u s e s ,which are immersed in the beautifulcountryside and offer the possibility ofexcursions.
  18. 18. Tourists come to San Miniato not only for its ancientchurches, museums, monuments and historical sites butalso because the town offers a great deal of events duringthe year such as “P r i m a d e l T e a t r o ” (aninternational theatre festival), “T h e W h i t e T r u f f l eE x h i b i t i o n ” ,which has attracted about 80,000 touriststhis year, and “L a L u n a è A z z u r r a ” (a EuropeanPuppet Theatre Festival For Children) .
  19. 19. The town is alsofamous because it islocated on the famous“V i aF r a n c i g e n a ”,which was the mainconnecting routebetween NorthenEurope and Rome inthe Middle Ages.
  20. 20. 6,727 Italian tourists came to San Miniato in 2008, 7,515 Italian tourists came in 2009 and 7 , 9 9 9 I t a l i a n t o u r i s t sc a m e i n 2 0 10 . As for foreign tourists, 3,951 tourists came in 2008 and 4,442 tourists came in 2009 and 5 , 0 3 5 t o u r i s t s c a10,678 n 2 0 and. m e i Italian 10 foreign tourists visited San Miniato in 2008, 11,938 Italian and foreign tourists visited the town in 2009, and 13 , 0 3 4 It a lia n a n d f o r e ig n t o u r is t s v is it e d t h e t o w n in 2 0 10 .
  21. 21. It a lia n t o u r is t s Arrivals Arrivals Arrivals P e r io d 2008 2009 2010Fe brua r 390 380 415y 292 433 335Ma rc h 587 528 341A p r il 576 659 717May 821 755 835J une 572 920 707J u ly 779 816 1088S ept s tA u g ue m b 798 597 726er 577 659 714Nc t em rO o vo b eb 419 606 800Dee r c e mb 556 700 743er 360 463 578To ta l 6,727 7,516 7999
  22. 22. F o r e ig n t o u r is t s Arrivals Arrivals Arrivals P e r io d 2008 2009 2010J a nua ry 51 180 83Fe brua ry 59 55 78Ma rc h 174 140 140A p r il 218 387 320May 553 468 491J une 322 478 545J u ly 685 748 1073A u g ue m bS ept s t 623 766 725er 635 494 591O o vo b ebNc t em r 361 417 573e r c e mbDe 229 203 295er 41 86 121To ta l 3951 4422 5035
  23. 23. It a lia n a n d F o r e ig n t o u r is t s Arrivals Arrivals Arrivals P e r io d 2008 2009 2010J a nua ry 441 560 498Fe brua ry 351 488 413Ma rc h 761 668 481A p r il 794 1046 1037May 1374 1223 1326J une 894 1398 1252J u ly 1464 1564 2161A u g ue m bS ept s t 1421 1363 1451er 1212 1153 1305O o vo b eb eNc t em r 780 1023 1373r e c e mbeD 785 903 1038r 401 549 699To ta l 10678 11938 13034
  24. 24. These charts show the number of italian and foreign tourists who stayed in hotels and other tourist accomodations in San Miniato in 2010Arrivals= People who stayed in tourist accomodationsPresences= the number of nights spentin tourist accomodations
  25. 25. These charts show the number ofItalian and foreign tourists whostayed in hotels and other touristaccomodations in San Miniato in 2010
  26. 26. These charts show the numberof Italian and foreign tourist swho stayed in other touristaccomodations in San Miniato in2010
  27. 27. A great number of tourists who come to San Miniato are from Germany, Austria, Belgium, the Netherlands, Luxembourg, Russia, East Europe, France, Spain, Portugal, the USA, Canada, the UK, Malta, Ireland, Africa, Switzerland and Japan. 
  28. 28. Italy: 4,687 Germany: 1,498 Austria: 214The UK and Ireland: 706 France: 1,171Belgium and Luxembourg: 486 Scandinavia: 436 Africa: 21 Japan: 21 Spain and Portugal: 614 The Netherlands: 519 Switzerland: 128 The USA: 285 Canada: 113 Eastern Europe and Russia: 975
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