A TRIP ACROSS EUROPE TOURISM INMALAGA-COSTA DEL SOL
MALAGA – COSTA DEL SOLThe city of Malaga is located in a privileged enclave. The municipality extends overan area of 398.25 square kilometres and its "de facto" urban population reachesthe million inhabitants mark.The main environmental and geographical factors that have intervened in the citysevolution and development have been maritime influences, its location in two rivervalleys (the Guadalhorce and the Guadalmina), its relief and its climate.GEOGRAPHICAL DATAProvinceSurface area: 7,276 km2.Population: 1,517,523 inhabitants (2007)Municipality of Malaga:Surface Area: 398.25 km2.Population: 561,250 inhabitants (2007)Whilst the Mediterranean Sea bathes the Malaga coastline, the Malaga Mountainsnestle just behind to form a barrier of peaks that protects the city from the cold, yetthe regulating effect of the sea ensures the area its characteristic mild temperatures.The hottest months are July and August and the coldest are usually December andFebruary.
The weather in Malaga is among the best weather in Spain: typically Mediterranean,long sunny days are guaranteed during the entire extended summer season. Rainfallin Malaga is low throughout the year and practically non-existent from the end ofMay to the end of September. Average sunshine hours in Malaga are exceptionallyhigh, with over 10 hours’ sun in the summer and 6 hours in the winter. It is sunny forno less than 300 days a year. The region is not called the Costa del Sol for nothing!
TOURIST ACCOMMODATION SUPPLYDuring the period 2006-2010 the supply of tourist accomodation in the Costa delSol has increased by 20% TOURIST ACCOMODATION SUPPLY NUMBER OF ESTABLIHSMENTS APARTMENTS TOURISM CAMPSITES COUNTRY COTTAGES HOTELS HOSTALS COUNTRY HOTELS TOTAL NUMBER OF BEDS APARTMENTS TOURISM CAMPSITES COUNTRY COTTAGES HOTELS HOSTALS COUNTRY HOTELS TOTAL Source: Registro de Turismo de Andalucía
TOURIST ACCOMMODATION SUPPLY (HOTELS)The majority are four-star hotels (57,7% of beds) and there is a greater concentrationon the Costa del Sol. Torremolinos stands out with over 20,000 beds and Marbellaand Benalmadena with 14,000. PROVINCETO URIST ACCOMMODATION MALAGA Malaga del Sol del Sol Costa Costa SUPPLY West City East * * * * * * * * * IES “Salvador Rueda” Málaga
HOTEL OCCUPANCY SURVEY We have begun to glimpse a resurgence in 2010. Occuapancy in Malaga represents almost a third of all hotel stays in Andalucia TRAVELERS IN HOTELSNACIONALITY AREA SPANISH FOREING IES “Salvador Rueda” Málaga
TOURIST APARTMENTS OCCUPANCY SURVEY An increase in the number of travelers staying at tourist apartments in all areas. Malaga hosts more than half of travelers’ tourist apartments in Andalucia TRAVELERS IN TOURIST APARTMENTS NACIONALITY AREA SPANISH FOREINGIES “Salvador Rueda” Málaga
INFLUX OF TRAVELLERS During the year 2010 more than five million nine hundred thousand (5.900.000) passengers have entered through Malaga airport. Eight of ten travelers entering Malaga Airport are international. PASSENGER ENTRY OF MALAGA AIRPORT NATIONAL INTERNATIONALIES “Salvador Rueda” Málaga
With the opening of high-speed train (AVE) in 2007 there has been a significant increase in entry of travelers from Madrid TRAVELERS ENTRY FROM MADRID IN MALAGA RAILROAD STATIONIES “Salvador Rueda” Málaga
CRUISE AND PASSENGER TRAFFIC IN THE MALAGA PORTThe evolution of the number ofpassengers and ships in the Malagaport is continually increasing.IES “Salvador Rueda” Málaga
WHO COMES HERE? Based on official data it is estimated that during 2010 a total of 8,828,000 tourists have entered the Costa del Sol. The national market (41.9%) is the most important, followed by the British that represents more than a quarter of the demand (26.3%) Spain Germany Belgium French Holland Italy Portugal United Kingdom Ireland Scandinavian Countries Rest of Europe EE.UU. Rest of the worldIES “Salvador Rueda” Málaga
PROFESSIONAL CATEGORY Entrepreneur Self-employed Executive Middle management Skilled worker Unskilled worker Civil Servant Graduate Other civil servants Students Work from Home Other JOB SITUATION Working Unemployed Student Retired Work from home Other
WAY OF TRAVELING Alone As a couple With family With friends Other AVERAGE AGE From 18 to 29 From 30 to 39 From 40 to 44 From 45 to 49 From 50 to 59 From 60 to 64 64 and over AVERAGE AGE EVERYDAY EXPENSES Under 18 € From 18 to 30 € From 30 to 60 € From 60 to 90 € Over 150 € AVERAGE EVERYDAY EXPENSESIES “Salvador Rueda” Málaga Source: INE
ECONOMIC IMPACT OF TOURISM IN MALAGA CITYAccording to the Tourism Observatory In fact, 59.2% of tourists say their ownof the City of Malaga, the economic previous experience led him to chooseimpact of more than 3.42 million the city again, demonstrating avisitors who stayed in the city during significant degree of loyalty. For 50% of2010 was a turnover of 578,469,696 respondents the Internet has been aeuros, almost fifteen million euros decisive tool in organizing their vacation.more than in the previous year. The average daily expenses made by visitors are 55.75 eurosSeasonality does not seem to be a Distribution of Expensesparticularly serious problem for Cultural activities 4,25% TransportMalaga. In fact, the influx of travelers Food Otherwas very evenly spread across allmonths of 2010, although there was aslight increase in the third quarter. BuyMost tourists to the city have alreadyvisited Malaga. Accommodation 24,16% IES “Salvador Rueda” Málaga
LOYALTYOver 60% of tourists who have visited us in 2010 have come to the Province ofMalaga three or more times. Of these, 32.6% of the total have come more thanfive times.NUMBER OF VISITS First time Second time Three to five times Over 5 timesThe proportion of tourists who plan to return in the coming years to the Costadel Sol reaches 62.7% of the total.You will visit Malaga soon. And when you do, you will wantto return – we’re sure of that!See you in May 2012.IES “Salvador Rueda” Málaga