General social media


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This presentation is a basic overview of how to start social media. You will want to set up goals, tools, audience, and long-term plans. This will walk you through where to begin and what avenues to take.

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  • When I say Andre Agassi what’s the first things that comes to mind? How about lady liberty?What about social media? (MAKE LIST OF WHAT IS SAID)By now just about everyone in this room has heard about Facebook and Twitter in some way. Maybe you’re still trying to figure out what they hype is all about. More importantly, you are probably trying to figure out how social networking can help you and yourbusiness. Just a show of hands. Whose is already on facebook or twitter? What do you do on there? (create a list)Today we’re not going to go into how to set up acct, it’s fairly easy as long as you have some knowledge of uploading photos and information you’ll be fine. I’m going to explain to you why you should use social media for your business and how to use it in your business.
  • Online marketing – but I like to call it “networking” “Consumer controlled environment with user-created content”IDo you remember chat rooms? People talked to each other they didn’t even know – a forum?
  • How many of you go online? What do you do online or google? (make list)Social Media has become the best way to build your network, become an expert, interact with the community, and brand your company! It’s about getting your message to them through social platforms..Consumers want to build a relationship and feel connected with a company. Consumers want to be educated about your product or services.
  • The biggest challenge is social media is where to begin – I’ll show you the 4 basics of starting any social media campaign.
  • 4 simple steps to consider BEFORE you begin.
  • Write down one goal you’d like out of your social media networking – what do you personally want to happen as a result of social media?Share with person next to you.Share aloud – WRITE ON BOARD
  • LETS NAME SOME TOOLS (WRITE ON BOARD)MAKES YOU DIZZY RIGHT?“Each social media tool serves a unique purpose-some are to make life a bit easier, while others are geared to help companies show their expertise, while other’s are strictly for engagement and interaction. Be sure to have a complete understanding of the different types of tools before you begin.”
  • Write down one target prospect for you – who is it? Who would you be looking for?PAIRSHAREUpload email contact list or search by name.
  • Biggest mistake in social media is going strong in the beginning and then doing nothing. WRITE DOWN – HOW OFTEN DO YOU WANT TO POST, WHO IN YOUR OFFICE/STAFF CAN DO THIS FOR YOU? IS IT YOU – SOMEONE ELSE – WRITE THAT DOWN. HOW DO YOU PLAN TO HANDLE “NEGATIVE” COMMENTS.“Fan’s will turn on you quickly, if you aren’t consistent with your brand and Engagement.”
  • Network and engagement means doing things so that your audience responds. It’s the cornerstone of social media. Without it you’re a blank “dead” website.
  • “I sell real estate” not fun, boring and a little rude. You wouldn’t go up to someone at a networking function and say hi I’m jane and sell realestate. My favorite part but is often overlooked – what do I say? Because you have to generate conversation online, most business owners don’t know what to say. Remember, people flock to these sites for entertainment, not advertising.There are numerous ways to draw people into joining you online and each new person who joins you adds to the number of eyes that see your message.Write down 10 quick things you can think of that you could post today that are relevant to your business.
  • The other difficult part for many agents is knowing the difference between social and sales. 9/10 rule.
  • Even if you don’t plan to use them right away, they are free and a great place to experiment with your social media networking.
  • If you’re not convinced… check this out. Fastest growing marketing tool.
  • General social media

    1. 1. Social Media Marketing<br />
    2. 2. Social who?<br />Social what?<br />Oh social media!<br />Social media is the online forum and practice that people use to share thoughts, insights, <br />experiences, and perspectives with each other. <br />
    3. 3. Social networking is an effective way to:<br /><ul><li> reach new customers
    4. 4. engage with your current clients/network
    5. 5. inform and communicate with prospect
    6. 6. build interactions with the community. </li></li></ul><li>Where do I begin?<br />Just like a football coach doesn’t go into the game without a plan… neither should you! <br />“ A radical change has occurred in marketing and advertising”<br />
    7. 7. Define your strategy<br />Audience? <br />Long-Term Plan? <br />Tools?<br />Goals?<br />A clearly defined strategy is essential to implement any type of social media marketing. <br />
    8. 8. What is the goal of your social media plan?<br />BRAND AWARNESS<br />Increase awareness <br />of your brand, <br />service, or product?<br />DRIVE LEADS<br />Stay connected <br />with consumers and <br />Prospects?<br />INCREASE PRESENCE<br />Drive conversation and <br />engage with community<br />about your brand?<br />“Without goals we won’t know what we are planning for.” <br />
    9. 9. What tools with you use?<br />
    10. 10. When you’re not sure where to start… begin with the “Big Wigs” in social media and work your way up to other avenues. <br />Facebook: 500-million active users<br />You Tube: 2-Billion videos watched daily<br />Twitter: 175-million user<br />LinkedIn: 43-million users<br />
    11. 11. Who is your target audience?<br /><ul><li>Current customers?
    12. 12. Prospects?
    13. 13. Age?
    14. 14. Location?
    15. 15. Non-traditional consumers?
    16. 16. How do you plan to inform your clients you are on </li></ul> social media?<br />“Your targeted audience needs a purpose to follow or fan you. What reason can you give them?”<br />
    17. 17. What is your long-term social media plan?<br />HOW-<br /><ul><li>Often will you post messages?
    18. 18. Often will you track results?
    19. 19. Often will you target prospects?
    20. 20. Often will you make connections?
    21. 21. Often will you engage with connections?</li></ul>WHO-<br /><ul><li>Will continue to seek connections in social media?
    22. 22. Will track results and measure efforts?
    23. 23. Will check-in daily and engage with users?
    24. 24. Develop contests, events, “fan” only mentions?
    25. 25. Monitor your reputation in social media?</li></li></ul><li>Goals – check<br />Tools – check, check<br />Audience – check, check, check<br />Long term plan – check, check, check, check!<br />NOW WHAT???<br />Networking and Engagement!<br />
    26. 26. Videos/How To/Freebie Guides<br />Listings<br />Loan news/trends<br />Examples <br />of <br />Social Media Networking<br />Advice/Tip/Quotes<br />Trivia<br />Photos/Updates/<br />Events/Staff<br />Market Trends<br />Link to articles<br />
    27. 27. Rules of Engagement – how often?<br />Posting Advice/Tips<br />Mortgage News<br />Personal Info.<br />Sales/Listings<br />For every blatant ad, you should send at least 10 helpful, high value, or even entertaining messages. The key is balance. If all you send are funny pictures and forwards, how will you expect anyone to take you seriously when it’s time to chat mortgages? But if all you ever send are advertisements, then you’ll be tuned out pretty quickly. <br />
    28. 28. In a nutshell..<br />If you haven’t already signed up for these free accounts, you should do so now. You have nothing to lose and everything to gain. <br />“You’re clients are using social media… are you?<br />
    29. 29.
    30. 30. Thank you!!!<br /><br /><br /><br />Social Media Marketing<br />