Trends in small business marketing -e-mail-social media-blogs-30 minutes
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Trends in small business marketing -e-mail-social media-blogs-30 minutes

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  • The Social Spectrum (***Anne/Kyle – should be a line with dots along the spectrum. Tech companies above the points and text below the points.) Awareness – Monitoring of services like Yelp/Angie’s List/Twitter/etc. to view your brand’s perception/reputation – (Passive) Participation – Joining the conversation on Twitter/FB/Yelp/etc. – Impact your reputation - (Reactive) Home Base – Hang a digital shingle. Publish. Website/FB Fan Page/Splash Page/Blog/Ning Network. Collect customer data. Engagement – Encourage and reward action. Start conversations. Ask questions. Run promotions. Permission marketing. Digital Hub – Social Aggregator – Share content across multiple channels. Save Time/Money. Branded Community – Full control. Own your data. Customize Look/Feel. Safe/Secure. Co-Publishing. User-Generated Content. Personal connection around a topic instead of a social graph. Adding context to your messaging.
  • The Social Spectrum (***Anne/Kyle – should be a line with dots along the spectrum. Tech companies above the points and text below the points.) Awareness – Monitoring of services like Yelp/Angie’s List/Twitter/etc. to view your brand’s perception/reputation – (Passive) Participation – Joining the conversation on Twitter/FB/Yelp/etc. – Impact your reputation - (Reactive) Home Base – Hang a digital shingle. Publish. Website/FB Fan Page/Splash Page/Blog/Ning Network. Collect customer data. Engagement – Encourage and reward action. Start conversations. Ask questions. Run promotions. Permission marketing. Digital Hub – Social Aggregator – Share content across multiple channels. Save Time/Money. Branded Community – Full control. Own your data. Customize Look/Feel. Safe/Secure. Co-Publishing. User-Generated Content. Personal connection around a topic instead of a social graph. Adding context to your messaging.

Trends in small business marketing -e-mail-social media-blogs-30 minutes Trends in small business marketing -e-mail-social media-blogs-30 minutes Presentation Transcript

  • Trends in Small Business Marketing: E-mail, Surveys, Events, Social Media and Blogs Matt Davidson LOGO Dynamics matt@logomd.com (804) 241-1152 www.growyourbusinesswithcc.comResults of A Failure to Keep a Car in TuneIs It Time To Tune-up www.slideshare.net/logomd Your Business?
  • Who is Matt Davidson? Small Business Owner, 20 years Involved in Sales for over 27 years as salesperson and sales trainer Known the highs and lows of retail sales What Happened to Save My Business  Expanded e-mail marketing with Constant Contact  Renewed Commitment to Excellence in Customer Service Key Thought: Hope That Things Will Change is Not An Acceptable Strategy Likewise: Doing the same things time after time and not seeing results is an example of stupidity.
  • Where does Internet fit in to marketing a small business? THE SOCIAL SPECTRUM Build an Audience—Distinguish Yourself from the Competition DIGITAL HUBAWARENESS •Aggregate social /•Public reviews and HOME BASE •Hang a “digital” web channelscustomer opinion •Publish content•Monitoring shingle •Publish / Broadcast across servicesreputation / brandassociation your message CUSTOM COMMUNITY PARTICIPATION ENGAGEMENT •Branded experience •Join the conversation •Encourage and •Own and control •Engage in protecting reward actions content and data and enhancing •Foster conversation •Co-Publishing and reputation •Grow customer base UGC •Permission marketing •Run promotions •Create connection
  • Two Different Approaches-E-mail Marketing 4 Copyright © 2008 Constant Contact, Inc.
  • Some say, “Content is King” While Content Needs to be Relative To the Audience, By Itself It is Not Complete. Engagement Marketing Is the Way to Build a Business in the 21st Century.
  • Surveys: A Key to Business Growth • Customer Satisfaction • Market Research • Social Media Research • Customer Service Enhancement
  • Event Management Sets Your Business Apart from Your Competition Every Business Needs to Organize and Promote Events  Open House or Product Introduction  Special Invitation Only Events for Loyal Customers  Community Service Oriented Events that Show You Care  Can be Actual  Also Can Be Viritual You Develop the Event—We give you the tools to manage it.
  • Where does Internet fit in to marketing a small business? THE SOCIAL SPECTRUM DIGITAL HUBAWARENESS •Aggregate social /•Public reviews and HOME BASE •Hang a “digital” web channelscustomer opinion •Publish content•Monitoring shingle •Publish / Broadcast across servicesreputation / brandassociation your message CUSTOM COMMUNITY PARTICIPATION ENGAGEMENT •Branded experience •Join the conversation •Encourage and •Own and control •Engage in protecting reward actions content and data and enhancing •Foster conversation •Co-Publishing and reputation •Grow customer base UGC •Permission marketing •Run promotions •Create connection
  • Power of Social Media Campaigns Simple Share puts your communication on Social Media Google “reads” your message and looks for relevant content Google includes your content when searches are made Constant Contact can help you get noticed on FaceBook, Twitter, and LinkedIn
  • Business Blogging for Profit What Business Blogging is Posting Relevant Content About Your Business “Overflow” from E-mail Communications Opportunity for Engagement, especially with Video What Business Blogging is Not Endless Details of Your Day Political or Religious Platform Opportunity to Attack Your Competition
  • “Facebook with Pictures”Places to Go in Virginia What’s Happening with Imprinted ItemsNothing better than riding down the Chincoteague Channel in our boat
  • Recap and Summary The Internet is here to stay. Better learn to use it effectively. Develop a Strategy and Marketing Content that sets you and your business apart from your competition. Find the Internet Tools that work for you and learn to use them. E-mail, Surveys, Events, Social Media, and Blogging are all keys to help you implement your Strategy. Low Cost Resources are available to help you grow your business .  Networking Opportunities like the Chamber  Seminars either online or with a leader
  • Resources E-Mail Marketing  Constant Contact—www.constantcontact.com  Options  Do it entirely on your own-webinars online  Take a free seminar from a local expert  “E-mail Marketing-Leveraging Social Media” (90 minutes)  “Social Media Made Simple” (90 minutes)Matt Davidson• E-mail me and request to be added to “We Put Your Logo to Work”• Free Seminars announced on www.growyourbusinesswithcc.com• Also offer other seminars, “A Marketing Tune-Up”, 90 minutes• Additional information on www.slideshare.net/logomd• Sign up for 60 day free trial—portal on my blog• Additional award winning support at 866-289-2101• Presentations and Consulting available on request
  • Next Steps--Options Do Nothing Develop A Plan  Review this presentation at the following address: www.slideshare.net/logomd  Need Help, Contact me  (804) 241-1152  matt@logomd.com
  • QUESTIONS?
  • OPPORTUNITYISNOWHERE What do you see?
  • Some People See  “opportunity is no where”
  • Others see “OPPORTUNITYISNOWHERE” But what they really see is “opportunity is now here” The choice is yours. Choose wisely.