Trends in small business marketing -e-mail-social media-blogs-30 minutesPresentation Transcript
Trends in Small Business Marketing: E-mail, Surveys, Events, Social Media and Blogs Matt Davidson LOGO Dynamics firstname.lastname@example.org (804) 241-1152 www.growyourbusinesswithcc.comResults of A Failure to Keep a Car in TuneIs It Time To Tune-up www.slideshare.net/logomd Your Business?
Who is Matt Davidson? Small Business Owner, 20 years Involved in Sales for over 27 years as salesperson and sales trainer Known the highs and lows of retail sales What Happened to Save My Business Expanded e-mail marketing with Constant Contact Renewed Commitment to Excellence in Customer Service Key Thought: Hope That Things Will Change is Not An Acceptable Strategy Likewise: Doing the same things time after time and not seeing results is an example of stupidity.
Where does Internet fit in to marketing a small business? THE SOCIAL SPECTRUM Build an Audience—Distinguish Yourself from the Competition DIGITAL HUBAWARENESS •Aggregate social /•Public reviews and HOME BASE •Hang a “digital” web channelscustomer opinion •Publish content•Monitoring shingle •Publish / Broadcast across servicesreputation / brandassociation your message CUSTOM COMMUNITY PARTICIPATION ENGAGEMENT •Branded experience •Join the conversation •Encourage and •Own and control •Engage in protecting reward actions content and data and enhancing •Foster conversation •Co-Publishing and reputation •Grow customer base UGC •Permission marketing •Run promotions •Create connection
Some say, “Content is King” While Content Needs to be Relative To the Audience, By Itself It is Not Complete. Engagement Marketing Is the Way to Build a Business in the 21st Century.
Surveys: A Key to Business Growth • Customer Satisfaction • Market Research • Social Media Research • Customer Service Enhancement
Event Management Sets Your Business Apart from Your Competition Every Business Needs to Organize and Promote Events Open House or Product Introduction Special Invitation Only Events for Loyal Customers Community Service Oriented Events that Show You Care Can be Actual Also Can Be Viritual You Develop the Event—We give you the tools to manage it.
Where does Internet fit in to marketing a small business? THE SOCIAL SPECTRUM DIGITAL HUBAWARENESS •Aggregate social /•Public reviews and HOME BASE •Hang a “digital” web channelscustomer opinion •Publish content•Monitoring shingle •Publish / Broadcast across servicesreputation / brandassociation your message CUSTOM COMMUNITY PARTICIPATION ENGAGEMENT •Branded experience •Join the conversation •Encourage and •Own and control •Engage in protecting reward actions content and data and enhancing •Foster conversation •Co-Publishing and reputation •Grow customer base UGC •Permission marketing •Run promotions •Create connection
Power of Social Media Campaigns Simple Share puts your communication on Social Media Google “reads” your message and looks for relevant content Google includes your content when searches are made Constant Contact can help you get noticed on FaceBook, Twitter, and LinkedIn
Business Blogging for Profit What Business Blogging is Posting Relevant Content About Your Business “Overflow” from E-mail Communications Opportunity for Engagement, especially with Video What Business Blogging is Not Endless Details of Your Day Political or Religious Platform Opportunity to Attack Your Competition
“Facebook with Pictures”Places to Go in Virginia What’s Happening with Imprinted ItemsNothing better than riding down the Chincoteague Channel in our boat
Recap and Summary The Internet is here to stay. Better learn to use it effectively. Develop a Strategy and Marketing Content that sets you and your business apart from your competition. Find the Internet Tools that work for you and learn to use them. E-mail, Surveys, Events, Social Media, and Blogging are all keys to help you implement your Strategy. Low Cost Resources are available to help you grow your business . Networking Opportunities like the Chamber Seminars either online or with a leader
Resources E-Mail Marketing Constant Contact—www.constantcontact.com Options Do it entirely on your own-webinars online Take a free seminar from a local expert “E-mail Marketing-Leveraging Social Media” (90 minutes) “Social Media Made Simple” (90 minutes)Matt Davidson• E-mail me and request to be added to “We Put Your Logo to Work”• Free Seminars announced on www.growyourbusinesswithcc.com• Also offer other seminars, “A Marketing Tune-Up”, 90 minutes• Additional information on www.slideshare.net/logomd• Sign up for 60 day free trial—portal on my blog• Additional award winning support at 866-289-2101• Presentations and Consulting available on request
Next Steps--Options Do Nothing Develop A Plan Review this presentation at the following address: www.slideshare.net/logomd Need Help, Contact me (804) 241-1152 email@example.com
OPPORTUNITYISNOWHERE What do you see?
Some People See “opportunity is no where”
Others see “OPPORTUNITYISNOWHERE” But what they really see is “opportunity is now here” The choice is yours. Choose wisely.