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Matt Davidson LOGO Dynamics [email_address] (804) 241-1152 www.growyourbusinesswithcc.com Trends in Small Business Marketing: E-mail and Blogs Results of A Failure to Keep a Car in Tune Is It Time To Tune-up Your Business?
Money is available but people in general make decisions based on fear not opportunity
Goods in great supply and distribution capability at all time high
Communication has greater range than anytime in recorded history
Key Thought —Ours is a Value Oriented Economy and people will purchase if they see value in what we have to offer. They are motivated to buy more by another person’s recommendation than traditional media advertising.
The Key to Success—A Great Customer Experience
Key Point —There is No Marketing Cure if You Suck
At least, Start to Get Your Act Together Before You Start Marketing
Delight is Not Enough
Many companies focus on avoiding Disappointment
Few focus on providing Delight
Great companies make a habit of Confounding Customer Expectations by providing exceptional service
Not so great companies Conform to Customer Expectations
The Goal: Confound Delight Disappoint Conform Conforming Disappointment —”I didn’t think you were very good and you weren’t.” Confounding Disappointment —”You missed the mark to such a degree it is simply unbelievable!” Conforming Delight —”I expected you to be remarkable and you were.” Confounding Delight —”You are so good, I just can’t imagine how you do it! You ‘wowed’ me!” Scott McKain , www.scottmckain.com
The Definition of Business is the Planned Creation of “Wow” moments with every Suspect, Prospect, Customer, Client, and Advocate in order to secure the client’s loyalty and guarantee continuation of their business.
Write a Purpose Statement with a client’s needs in mind.
The New Tools have changed—Goal of Marketing is to Keep Clients and Convert them into passionate converts that help you find more people like them.
A Key to Success is Permission Based Marketing
Your Brand is Another Key to Success—May have more to do with How You Do Business rather than What You Do.
The Goal in Customer Service is Confounding Delight —”You are so good, I just can’t imagine how you do it.”
Develop a Marketing Plan to Achieve the Above and Stick to It.