The Introductory Guide to Social Login

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Do you want to learn more about social login? Maybe you've never heard of it before but want to understand what it actually does? If so, this slide-guide is for you.

This guide is designed to help everyone from website owners to marketers to project managers understand what social login is, how it can benefit your company and how it actually works.

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The Introductory Guide to Social Login

  1. 1. INTRODUCTORY Guide Learn all about social login features, the benefits, use-cases, implementation steps, optimization how-to's and more! Social Login to
  2. 2. So cial login is the ability to login to a website with one of your already existing social accounts in a basic sense
  3. 3. WE WILL GO MORE IN DEPTH ON THAT SHORTLY, BUT FIRST...
  4. 4. Who can benefit from this presentation?
  5. 5. Who can benefit from this presentation? Website Owners
  6. 6. Who can benefit from this presentation? Website Owners Marketers
  7. 7. Who can benefit from this presentation? Website Owners Marketers Social Media Enthusiasts
  8. 8. Who can benefit from this presentation? Website Owners Marketers Social Media Enthusiasts Project Managers
  9. 9. Who can benefit from this presentation? Website Owners Marketers Social Media Enthusiasts Project Managers And many others!
  10. 10. And lucky for you, we will tell you all about Social Login along with the features, benefits, use cases, and basically everything you need to know!
  11. 11. What is Social Login?
  12. 12. What is Social Login? SOCIAL LOGIN
  13. 13. What is Social Login? People connecting and communicating over the Internet People validating their online identity to gain access online SOCIAL LOGIN
  14. 14. Login is a pretty common concept seen by internet users Username Password Remember me log in Forgot my password
  15. 15. How many usernames and passwords do you have?
  16. 16. How many usernames and passwords do you have? 5?
  17. 17. How many usernames and passwords do you have? 5? 15? 10?
  18. 18. How many usernames and passwords do you have? 5? 15? 40? 10?
  19. 19. How many usernames and passwords do you have? 5? 15? 40? 34,967? 10? 35,987?
  20. 20. How many usernames and passwords do you have? 5? 15? 40? 34,967? Okay, maybe not that many... 10? 35,987? Okay, maybe not that many...
  21. 21. ...But I bet the answer is a lot!
  22. 22. ...But I bet the answer is a lot! Too many if you ask me!
  23. 23. Today's internet users suffer from a term called password fatigue
  24. 24. So when you go to a new website and they ask you to create another username and password, do you?
  25. 25. So when you go to a new website and they ask you to create another username and password, do you? 75% of people don't and leave the website
  26. 26. BIG Problem! THAT'S A
  27. 27. Do you always fill out registration forms with correct information?
  28. 28. Do you always fill out registration forms with correct information? I always use fake emails like: thisisnotarealemail@haha.com
  29. 29. HUGE Problem! ANOTHER
  30. 30. Solve This? HOW DO WE
  31. 31. Social! WE ADD SOCIAL + LOGIN
  32. 32. "Social media is like a snowball rolling down the hill. It's picking up speed. Five years from now, it's going to be the standard" - Jeff Antaya CMO of Plante & Moran
  33. 33. Right! HE SURE WAS
  34. 34. 1.2 Billion Users FACEBOOK ALONE HAS Source
  35. 35. 1.3 billion people live in China 1.2 billion people live in India 320 million people live in the US Source
  36. 36. Meaning: IF FACEBOOK WERE A COUNTRY IT Largest 2nd Largest 4th Largest Source WOULD BE THE 3rd largest! 3rd Largest
  37. 37. SO HOW DO THE MASSIVE AMOUNT OF PEOPLE ON SOCIAL MEDIA solve password fatigue?
  38. 38. SO HOW DO THE MASSIVE AMOUNT OF PEOPLE ON SOCIAL MEDIA solve password fatigue? Social Login!
  39. 39. Social login allows users to log in with their already existing accounts, like Facebook, Twitter, or Google.
  40. 40. Social login allows users to log in with their already existing accounts, like Facebook, Twitter, or Google. Brilliant, right?
  41. 41. With 2.5 billion users on the internet, there are a tonne of existing usernames and passwords.
  42. 42. Why ARE WE MAKING PEOPLE CREATE MORE AND MORE ACCOUNTS? LET THEM LOG IN WITH ONE THEY ALREADY HAVE!
  43. 43. IF WE LET USERS SIGN IN WITH THEIR ALREADY EXISTING ACCOUNTS WE Eliminate THE HASSLE OF THIS:
  44. 44. AND INTRODUCE This!
  45. 45. If you make logging in Simple andQuick more people are going to do so!
  46. 46. 75% You will start GAINING the of users you were potentially losing!
  47. 47. Now how does it work?
  48. 48. Now how does it work? WHEN A USER GOES TO YOUR WEBSITE AND SEES THE SOCIAL LOGIN OPTION THEY'LL THINK: WOW! That's so cool! This website clearly is fantastic...I'm going to log in with Facebook!
  49. 49. They click: 1
  50. 50. 2 THIS SENDS A MESSAGE TO FACEBOOK SAYING THE USER WANTS TO Log In
  51. 51. THIS SENDS A MESSAGE TO FACEBOOK SAYING THE USER WANTS TO Log In And Facebook sends them this screen to log in with 2 3
  52. 52. Notice this is done on Facebook.com, not your website. This means your website isn't getting a user's username and password, the information is just used to give access to your website!
  53. 53. Facebook checks if the username and password are correct. 4
  54. 54. Facebook sends this window so you can gather data with full permission from your users. 5
  55. 55. These will be customized to your brand 5
  56. 56. Okay 6 USER CLICKS IS SENT TO FACEBOOK Notice
  57. 57. Approves 7 FACEBOOK USER IS GRANTED ACCESS TO YOUR WEBSITE. &
  58. 58. Complicated? SEEM A LITTLE
  59. 59. Complicated? SEEM A LITTLE It's actually not! This happens in a fraction of a second with messages travelling quickly through pre-developed API's.
  60. 60. 5 seconds TO LOG IN WITH FACEBOOK or 10 minutes TO CREATE A NEW ACCOUNT Which would you prefer?
  61. 61. easier NOT ONLY IS IT WAY TO LOG IN, BUT AS A WEBSITE OWNER YOU GET ACCESS TO USERS' FOR USERS profile data. EVERYBODY WINS!
  62. 62. Wait, DID YOU SAY USER PROFILE DATA?
  63. 63. Wait, DID YOU SAY USER PROFILE DATA? YES, yes I did!
  64. 64. "Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now." - Mark Zuckerberg Founder of Facebook
  65. 65. WHEN YOU OBTAIN PROFILE DATA YOU SEE THE online brand THAT PEOPLE ARE CREATING FOR THEMSELVES!
  66. 66. YOU GET DIFFERENTdata points FROM A USERS' PROFILE, LIKE NAME, CITY & EMAIL. SEE MORE DATA POINTS HERE
  67. 67. YOU NO LONGER GET GARBAGE LIKE thisisnotarealemail@haha.com You get information you can ACTUALLY USE!
  68. 68. With this wealth of consumer data you can really understand who your customers are; know their interests, hobbies, etc.; and learn their online intentions. This is HUGE!
  69. 69. WHAT ARE YOU GOING TO DO WITH THAT Data? Build a 1. targeted marketing strategy based around your true users!
  70. 70. 2. Personalize! With a better understanding of who your users are you can personalize their online experience! WHAT ARE YOU GOING TO DO WITH THAT Data?
  71. 71. NOW, TO SUM EVERYTHING UP: 6 keyReasons to add social login to your website today
  72. 72. Customers are more likely to register 1 and share content
  73. 73. Customers are more likely to register 1 and share content 2 Customers are more likely to return to your website
  74. 74. Customers are more likely to register 1 and share content Customers are more likely to return to your website You get a pre-validated email address 2 3
  75. 75. Customers are more likely to register 1 and share content Customers are more likely to return to your website You get a pre-validated email address It’s easy to integrate with your traditional login system 2 3 4
  76. 76. Customers are more likely to register 1 and share content Customers are more likely to return to your website You get a pre-validated email address It’s easy to integrate with your traditional login system You obtain accurate profile data 2 3 4 5
  77. 77. Customers are more likely to register 1 and share content Customers are more likely to return to your website You get a pre-validated email address It’s easy to integrate with your traditional login system You obtain accurate profile data You have the ability to target content and give users a personalized experience 2 3 4 5 6
  78. 78. 6 reasons THOSE SOUND PRETTY CONVINCING TO ME...
  79. 79. Love NOW THAT YOU THE IDEA OF SOCIAL LOGIN, ARE YOU GOING TO USE IT? Where
  80. 80. 1 For users to register and log in on your website.
  81. 81. 2 To fill out contact forms or landing page forms!
  82. 82. Really anywhere that would make a user's life easier or where you would like to obtain data about them!
  83. 83. customize the design You can also and social ID providers for your website.
  84. 84. Cogostar Some of our favorite implementations are:
  85. 85. &Aruba!
  86. 86. Social Login! Now, I hope you have learned everything you need to know about But if you need a bit more information please contact us at hello@loginradius.com
  87. 87. That's all Folks! Thanks for reading.

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