Social Login Myths for Businesses - LoginRadius

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With Social Login rising in popularity amongst consumers and businesses with online properties, the myths and questions surrounding this Customer Registration technology are also on the rise.

So, do consumers actually want to use it? Does your business actually benefit from it? How easy is it to build?

We address all these questions and several other common myths surrounding Social Login so that you can make informed decisions about your Customer Registration system.

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Social Login Myths for Businesses - LoginRadius

  1. 1. S I X M Y T H S SOCIAL LOGINO N Y O U R W E B S I T E about offering
  2. 2. You've heard the rumors,
  3. 3. You've heard the rumors, done your research,
  4. 4. You've heard the rumors, and now... done your research,
  5. 5. It's time to decide:
  6. 6. To add...or not to add
  7. 7. To add...or not to add S O C I A L L O G I N
  8. 8. To add...or not to add to your website. S O C I A L L O G I N
  9. 9. We get it, you're still on the fence.
  10. 10. That's why we're here to
  11. 11. That's why we're here to DEBUNK S O C I A L L O G I N M Y T H S for businesses.
  12. 12. (most of them at least)
  13. 13. M Y T H # O N E Social Login seems simple enough, I can just quickly build it myself!
  14. 14. T R U T H : the
  15. 15. T R U T H : the Creating this technology in-house requires HUNDREDS of hours in implementation and maintenance.
  16. 16. That's time that your development and engineering teams could better spend on your core business.
  17. 17. M Y T H # T W O Maintaining this product can't be THAT hard. I have developers that can take care of it!
  18. 18. T R U T H : the
  19. 19. T R U T H : the Changes to social network APIs happen EVERY DAY.
  20. 20. T R U T H : the Changes to social network APIs happen EVERY DAY. Missed updates cause downtime and cost you customers.
  21. 21. T R U T H : the Changes to social network APIs happen EVERY DAY. Missed updates cause downtime and cost you customers. That's a lot of pressure.
  22. 22. M Y T H # T H R E E Consumers don't really want to log in this way. I don't see how we're missing out.
  23. 23. T R U T H : the
  24. 24. T R U T H : the Of consumers choose Social Login when given a choice between it and email login. 6 5%
  25. 25. T R U T H : the Of consumers choose Social Login when given a choice between it and email login. Of consumers respond that Social Login is "a good solution that should be offered." 6 5% 6 4%
  26. 26. T R U T H : the Of consumers choose Social Login when given a choice between it and email login. Of consumers respond that Social Login is "a good solution that should be offered." 6 5% 6 4% Higher return visit rates for customers who use Social Login over those using email login. 4 8%
  27. 27. M Y T H # F O U R Our registration process may have some glitches but the user experience isn't THAT bad. Our customers will stick around.
  28. 28. T R U T H : the
  29. 29. T R U T H : the Of consumers find transaction failure due to forgotten credentials 'frustrating' or 'very frustrating' 7 5 %
  30. 30. T R U T H : the Of consumers find transaction failure due to forgotten credentials 'frustrating' or 'very frustrating' Of customers abandon cart when forced to create a new username and password. 7 5 % 3 0%
  31. 31. M Y T H # F I V E The customer data I collect through registration forms has some inaccuracies, but Social Login won't be any better.
  32. 32. T R U T H : the
  33. 33. T R U T H : the Of people create multiple accounts because of forgotten credentials. 4 5%
  34. 34. T R U T H : the Of people create multiple accounts because of forgotten credentials. Of consumers have left registration forms blank or filled in false information when creating a new account. 88 % 4 5%
  35. 35. T R U T H : the Of people create multiple accounts because of forgotten credentials. Of consumers have left registration forms blank or filled in false information when creating a new account. 88 % 4 5% More accurate data is collected with Social Login than traditional registration forms. 8 6 %
  36. 36. M Y T H # S I X If we offer Social Login, someone else will own our customer data and we don't want that.
  37. 37. T R U T H : the
  38. 38. T R U T H : the LoginRadius' Customer Profile Storage stores your normalized profile data, but you have full access and ownership of that data at ALL times.
  39. 39. T R U T H : the LoginRadius' Customer Profile Storage stores your normalized profile data, but you have full access and ownership of that data at ALL times. We secure it, but you own it.
  40. 40. At the end of the day,
  41. 41. At the end of the day, S O C I A L L O G I N E X I S T S
  42. 42. At the end of the day, S O C I A L L O G I N E X I S T S with your businesses and your customers in mind.
  43. 43. It's quick,
  44. 44. It's quick, it's easy,
  45. 45. It's quick, and most importantly... it's easy,
  46. 46. It's quick, and most importantly... it's easy, it's secure.
  47. 47. Y O U ' R E W E L C O M E .
  48. 48. Y O U ' R E W E L C O M E .
  49. 49. S O U R C E S : http://www.ponemon.org/local/upload/file/NokNokWP_FINAL_3.pdf http://blog.loginradius.com/2015/05/social-login-conversion-2/ http://www.emarketer.com/Article/Social-Sign-On-Consumers-Choice/1008797 http://www.webhostingbuzz.com/blog/2013/03/21/whos-sharing-what/ http://blog.loginradius.com/2015/07/social-login-preferred-method-q2/ http://www.smashingmagazine.com/2011/04/fundamental-guidelines-of-e-commerce- checkout-design/ http://www.uie.com/articles/three_hund_million_button/

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