8 Signs Your Website is Dangerously Anti-Social

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Online presence struggling? Maybe it's because your website is just downright anti-social. Use this anti-social symptom checklist to find out just how anti-social your site really is, and use the provided tips to turn things around for your website. Want a bonus? It's all in a super cool SlideShare format!

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8 Signs Your Website is Dangerously Anti-Social

  1. 1. DANGEROUSLY THAT YOUR WEBSITE IS ANTI-SOCIAL 8 SIGNS
  2. 2. In today's age, you don't really have a choiceyou don't really have a choice...
  3. 3. In today's age, you don't really have a choiceyou don't really have a choice... GET SOCIAL or get left behind
  4. 4. And it starts with your website!
  5. 5. Check your website's social health against the eight symptoms of extreme anti-social behaviour. PUT IT TO THE TEST!
  6. 6. POOR STORIES, Badly Told 1#
  7. 7. What sells a product or service? POOR STORIES, Badly Told 1#
  8. 8. What sells a product or service? GOOD CONTENT! POOR STORIES, Badly Told 1#
  9. 9. Ask yourself these three questions...
  10. 10. Ask yourself these three questions... Is your content genuinely useful to your target audience? Do they understand it?1.
  11. 11. Ask yourself these three questions... Is your content genuinely useful to your target audience? Do they understand it?1. 2.Is your content share-worthy? Would YOU share it?
  12. 12. Ask yourself these three questions... Is your content genuinely useful to your target audience? Do they understand it?1. 2. Is it compelling enough to entice visitors to want to buy or pursue a relationship with you?3. Is your content share-worthy? Would YOU share it?
  13. 13. If you answered STEP IT UP. it's time to "No" to any of those
  14. 14. BLOG POSTS 2# Irregular, Pointless
  15. 15. A business blog is one of the most cost-effective, easiest ways to promote your business. BLOG POSTS 2# Irregular, Pointless
  16. 16. A business blog is one of the most cost-effective, easiest ways to promote your business. BLOG POSTS 2# Irregular, Pointless Drive traffic to your website Done right it can:
  17. 17. A business blog is one of the most cost-effective, easiest ways to promote your business. BLOG POSTS 2# Irregular, Pointless Drive traffic to your website Increase your sales Done right it can:
  18. 18. A business blog is one of the most cost-effective, easiest ways to promote your business. BLOG POSTS 2# Irregular, Pointless Drive traffic to your website Increase your sales Establish you as an authority in your industry Done right it can:
  19. 19. A business blog is one of the most cost-effective, easiest ways to promote your business. BLOG POSTS 2# Irregular, Pointless Drive traffic to your website Increase your sales Establish you as an authority in your industry Help you to reach new markets Done right it can:
  20. 20. But are you doing it effectively?
  21. 21. You're NOT getting the most out of blogging if you:
  22. 22. You're NOT getting the most out of blogging if you: Misunderstand who your audience is
  23. 23. You're NOT getting the most out of blogging if you: Just throw content up and focus on quantity over quality Misunderstand who your audience is
  24. 24. You're NOT getting the most out of blogging if you: Just throw content up and focus on quantity over quality Misunderstand who your audience is Are inconsistent in frequency and quality
  25. 25. You're NOT getting the most out of blogging if you: Just throw content up and focus on quantity over quality Misunderstand who your audience is Are inconsistent in frequency and quality Only talk about your company, products and services
  26. 26. So how do you do it right?
  27. 27. So how do you do it right? 1.Publish regularly! Have a schedule and stick to it
  28. 28. So how do you do it right? 2.Learn what your audience is interested in and what their pain points are 1.Publish regularly! Have a schedule and stick to it
  29. 29. So how do you do it right? Offer value. Write informative content that helps your target audience 2. 3. Learn what your audience is interested in and what their pain points are 1.Publish regularly! Have a schedule and stick to it
  30. 30. So how do you do it right? Offer value. Write informative content that helps your target audience 2. 3. Learn what your audience is interested in and what their pain points are 1.Publish regularly! Have a schedule and stick to it Monitor which blog posts are successful and which aren't4.
  31. 31. So how do you do it right? Offer value. Write informative content that helps your target audience 2. Hang out where your audience hangs out! 3. Learn what your audience is interested in and what their pain points are 1.Publish regularly! Have a schedule and stick to it Monitor which blog posts are successful and which aren't4. 5.
  32. 32. BORING VISUALS3# Sparse,
  33. 33. People like pictures. Actually, 90% of the information transmitted to our brain is through visuals. BORING VISUALS3# Sparse,
  34. 34. So make your site more engaging with compelling, intriguing, funny, beautiful visuals to:
  35. 35. Rapidly raise brand awareness So make your site more engaging with compelling, intriguing, funny, beautiful visuals to:
  36. 36. Increase click through rates, likes, shares and comments Rapidly raise brand awareness So make your site more engaging with compelling, intriguing, funny, beautiful visuals to:
  37. 37. Increase click through rates, likes, shares and comments Rapidly raise brand awareness Make information easy to grasp and appealing So make your site more engaging with compelling, intriguing, funny, beautiful visuals to:
  38. 38. Increase click through rates, likes, shares and comments Rapidly raise brand awareness Make information easy to grasp and appealing Enhance the overall user experience So make your site more engaging with compelling, intriguing, funny, beautiful visuals to:
  39. 39. SOCIAL SHARE BUTTONS4# Buried or Entirely Absent
  40. 40. Creating compelling and readable content won't drive results if there is no way to share it! SOCIAL SHARE BUTTONS4# Buried or Entirely Absent
  41. 41. 8.8% more. Social shares and online word of mouth marketing is an easy way to benefit from that. Positive recommendations motivate consumers to pay on average
  42. 42. Learn more about that here. Social shares drive some of the best referral traffic!
  43. 43. MOBILE-UNFRIENDLY Websites 5#
  44. 44. People are highly influenced by their site experiences on different devices. Great experiences lead to happy customers, but a single poor experience may send them to your competitors. MOBILE-UNFRIENDLY Websites 5#
  45. 45. of non-mobile site visitors will go to a competitor's site and 66% are more likely to order from a mobile-friendly site. 61%
  46. 46. Which means... If your website isn't accessible across various devices, you are losing out on at least 1/2 of your new business opportunities right away.
  47. 47. Can you really afford not to be mobile friendly?
  48. 48. NO SOCIAL LOGIN Offered 6#
  49. 49. 80% of users dislike traditional registration forms, while 73% prefer to log in using their social accounts. Gen Y is all about social. With them set to outnumber Baby Boomers in the workplace in 2015, failing to offer social login will have major consequences. NO SOCIAL LOGIN Offered 6#
  50. 50. 80% of users dislike traditional registration forms, while 73% prefer to log in using their social accounts. Gen Y is all about social. With them set to outnumber Baby Boomers in the workplace in 2015, failing to offer social login will have major consequences. NO SOCIAL LOGIN Offered 6#
  51. 51. If people don't want to make another username and password, why force them?
  52. 52. If people don't want to make another username and password, why force them? Let them log in with a SOCIAL ACCOUNT!
  53. 53. WANT TO LEARN MORE? Check out our awesome Social Login SlideShare here.
  54. 54. LACKS CREDIBILITY7# Your Brand
  55. 55. It is crucial to be sharing content and building influence on social media. discussion forums comment pages virtual events and lectures your blog LACKS CREDIBILITY7# Your Brand A great way to do this is by interacting with your target audience on:
  56. 56. If you don't have credibility, why would someone trust you with their business?
  57. 57. If you don't have credibility, why would someone trust you with their business? One of the best ways to build credibility on your site is to add social proof.
  58. 58. NOT ONBOARD 8# You're Just
  59. 59. If you aren't fully behind using social to promote your brand, any efforts you do make will come across as half hearted (at best). NOT ONBOARD 8# You're Just
  60. 60. Initiate Onboarding Now!
  61. 61. Initiate Onboarding Now! Monitor the conversations taking place on social about your industry and company1.
  62. 62. Initiate Onboarding Now! Monitor the conversations taking place on social about your industry and company1. 2.Identify the networks you should be present on
  63. 63. Initiate Onboarding Now! Monitor the conversations taking place on social about your industry and company1. 2. Become a social advocate, produce content relevant to your target audience3. Identify the networks you should be present on
  64. 64. 8 ways your website is not social media friendly There you have it,
  65. 65. 8 ways your website is not social media friendly How did you do? There you have it,

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