MENA Facebook Digest
Tracking Facebook Usage in the
Middle East & North Africa (MENA)

May 22, 2010


By: Abbas Alidina
ab...
1.0 Summary
About Us
 The MENA Facebook Digest analyses the usage of Facebook in the Middle East & North Africa
 (MENA). T...
2.0 Countries - MENA
About Us




                               Usage By Country




  May 22, 2010 - Logicks.com        ...
2.0 Countries - MENA
About Us
    2.1 Users and Penetration by Country
                                                   ...
2.0 Countries - MENA
About Us
    2.2 Number of Facebook Users by Country

                   Algeria
                   B...
2.0 Countries - MENA
About Us
    2.3 Facebook User Distribution by Country
                                              ...
2.0 Countries - MENA
About Us
    2.4 Facebook Market Penetration by Country

                  Algeria
                 B...
About Us (30 Days) - MENA
 3.0 Growth




                              Growth By Country




 May 22, 2010 - Logicks.com ...
About Us (30 Days) - MENA
 3.0 Growth

   3.1 Facebook Growth and % Growth by Country (30 Days)
                          ...
About Us (30 Days) - MENA
 3.0 Growth

   3.2 Facebook Growth by Country (30 Days)

                 Algeria
             ...
About Us (30 Days) - MENA
 3.0 Growth

   3.3 Facebook % Growth by Country (30 Days)

                 Algeria
           ...
About Us (30 Days) - MENA
 3.0 Growth




                        Usage by
                Gender, Language and Age



 Ma...
About Us - MENA
 4.0 Gender

   4.1 Facebook Users by Gender



                   24,391,000




                        ...
5.0 Language - MENA
About Us
   5.1 Facebook Users by Language

       9,391,000




                    3,815,000
       ...
About Us- MENA
 6.0 Age

   6.1 Facebook Users by Age


                         16,296,000




                          ...
About Us and Assumptions
 7.0 Notes

 • While there is no standard definition outlining the countries included in the Midd...
8.0 Questions and Comments
About Us




             abbas.alidina@logicks.com
             www.twitter.com/AbbasAlidina

...
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Facebook in MENA (Middle East & North Africa) - Usage and Statistics Report May 22, 2010

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The surge of new Facebook users in the Middle East & North Africa (MENA) continues, as over 1.64 Million people joined the Social Network over the last month, pushing the total count of MENA Facebook users to over 40 Million.

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Facebook in MENA (Middle East & North Africa) - Usage and Statistics Report May 22, 2010

  1. 1. MENA Facebook Digest Tracking Facebook Usage in the Middle East & North Africa (MENA) May 22, 2010 By: Abbas Alidina abbas.alidina@logicks.com www.twitter.com/AbbasAlidina
  2. 2. 1.0 Summary About Us The MENA Facebook Digest analyses the usage of Facebook in the Middle East & North Africa (MENA). The key findings of this report are: • The MENA region is home to approximately a 10th of the world’s Facebook users. Currently, the region has over 40 Million Facebook users, representing a market penetration of 11.5%. • Over the last month, 1.64 Million people in MENA joined Facebook. This represents a one-month growth rate of 4.3%. • While the majority of MENA users browse Facebook in English, more than 3.6 Million users browse in Arabic, representing 9.1% of the overall MENA Facebook user base. • Facebook usage in MENA is dominated by Males. 60.7% of users are Males and 35.6% of users are Females • More than 26 Million Facebook users in MENA are between the ages of 18 and 34. • 82.4% of the overall MENA Facebook user base is 18 years of age or older. May 22, 2010 - Logicks.com 1
  3. 3. 2.0 Countries - MENA About Us Usage By Country May 22, 2010 - Logicks.com 2
  4. 4. 2.0 Countries - MENA About Us 2.1 Users and Penetration by Country Facebook Market Country Population Facebook Users Penetration Algeria 34,895,000 845,000 2.4% Bahrain 791,000 215,000 27.2% Djibouti 864,000 29,000 3.4% Egypt 78,248,000 3,360,000 4.3% Iraq 30,747,000 189,000 0.6% Israel 7,532,000 2,901,000 38.5% Jordan 6,316,000 884,000 14.0% Kuwait 2,985,000 498,000 16.7% Lebanon 4,224,000 931,000 22.0% Libya 6,420,000 144,000 2.2% Morocco 31,807,000 1,767,000 5.6% Oman 2,845,000 152,000 5.3% Palestine 3,935,000 179,000 4.5% Qatar 1,409,000 373,000 26.5% Saudi Arabia 25,721,000 2,267,000 8.8% Tunisia 10,432,000 1,555,000 14.9% Turkey 72,561,000 22,177,000 30.6% United Arab Emirates 4,599,000 1,616,000 35.1% Yemen 23,580,000 97,000 0.4% Totals 349,911,000 40,179,000 11.5% Facebook Market Penetration = (Facebook Users) / (Population) May 22, 2010 - Logicks.com 3
  5. 5. 2.0 Countries - MENA About Us 2.2 Number of Facebook Users by Country Algeria Bahrain Djibouti Egypt Iraq Israel Jordan Kuwait Lebanon Libya Morocco Oman Palestine Qatar Saudi Arabia Tunisia Turkey United Arab Emirates Yemen 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 Number of Facebook Users May 22, 2010 - Logicks.com 4
  6. 6. 2.0 Countries - MENA About Us 2.3 Facebook User Distribution by Country Bahrain Algeria Yemen United Arab Emirates 0.5% 2.1% 0.2% 4.0% Djibouti 0.1% Iraq Egypt 0.5% 8.4% Israel 7.2% Jordan 2.2% Kuwait 1.2% Lebanon 2.3% Libya 0.4% Morocco 4.4% Oman 0.4% Palestine Turkey 0.4% Qatar Saudi Arabia 55.2% 0.9% 5.6% Tunisia 3.9% May 22, 2010 - Logicks.com 5
  7. 7. 2.0 Countries - MENA About Us 2.4 Facebook Market Penetration by Country Algeria Bahrain Djibouti Egypt Iraq Israel Jordan Kuwait Lebanon Libya Morocco Oman Palestine Qatar Saudi Arabia Tunisia Turkey United Arab Emirates Yemen 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% Facebook Market Penetration May 22, 2010 - Logicks.com 6
  8. 8. About Us (30 Days) - MENA 3.0 Growth Growth By Country May 22, 2010 - Logicks.com 7
  9. 9. About Us (30 Days) - MENA 3.0 Growth 3.1 Facebook Growth and % Growth by Country (30 Days) Country Growth (30 Days) % Growth (30 Days) Algeria 88,000 10.4% Bahrain 10,000 4.8% Djibouti 4,000 14.1% Egypt 322,000 9.6% Iraq 42,000 22.2% Israel 171,000 5.9% Jordan 55,000 6.2% Kuwait 31,000 6.3% Lebanon 105,000 11.3% Libya 18,000 12.3% Morocco 99,000 5.6% Oman 11,000 7.5% Palestine 5,000 2.8% Qatar 35,000 9.4% Saudi Arabia 119,000 5.3% Tunisia 40,000 2.6% Turkey 317,000 1.4% United Arab Emirates 153,000 9.5% Yemen 15,000 15.5% Totals 1,640,000 4.3% May 22, 2010 - Logicks.com 8
  10. 10. About Us (30 Days) - MENA 3.0 Growth 3.2 Facebook Growth by Country (30 Days) Algeria Bahrain Djibouti Egypt Iraq Israel Jordan Kuwait Lebanon Libya Morocco Oman Palestine Qatar Saudi Arabia Tunisia Turkey United Arab Emirates Yemen 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 1 Month Growth May 22, 2010 - Logicks.com 9
  11. 11. About Us (30 Days) - MENA 3.0 Growth 3.3 Facebook % Growth by Country (30 Days) Algeria Bahrain Djibouti Egypt Iraq Israel Jordan Kuwait Lebanon Libya Morocco Oman Palestine Qatar Saudi Arabia Tunisia Turkey United Arab Emirates Yemen 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 1 Month % Growth May 22, 2010 - Logicks.com 10
  12. 12. About Us (30 Days) - MENA 3.0 Growth Usage by Gender, Language and Age May 22, 2010 - Logicks.com 11
  13. 13. About Us - MENA 4.0 Gender 4.1 Facebook Users by Gender 24,391,000 14,289,000 60.7% 35.6% 1,499,000 3.7% Male Female Unspecified May 22, 2010 - Logicks.com 12
  14. 14. 5.0 Language - MENA About Us 5.1 Facebook Users by Language 9,391,000 3,815,000 3,659,000 73,000 38,000 19,000 3,000 3,000 1,000 English French Arabic Russian German Italian Spanish Swedish Hindi May 22, 2010 - Logicks.com 13
  15. 15. About Us- MENA 6.0 Age 6.1 Facebook Users by Age 16,296,000 10,391,000 7,044,000 4,197,000 1,455,000 438,000 370,000 0-17 18-25 26-34 35-44 45-54 55-64 65+ May 22, 2010 - Logicks.com 14
  16. 16. About Us and Assumptions 7.0 Notes • While there is no standard definition outlining the countries included in the Middle East & North Africa (MENA), this report is based on the definitions provided by Wikipedia. • Middle East: http://en.wikipedia.org/wiki/Middle_East • North Africa: http://en.wikipedia.org/wiki/North_Africa • Facebook user statistics are obtained directly from Facebook. • Facebook Statistics: http://www.facebook.com/advertising • Iran, Somalia, Sudan and Syria are excluded from this study because Facebook does not provide user statistics for these countries. • All country population estimates are obtained from Wikipedia. • List of countries by population: http://en.wikipedia.org/wiki/List_of_countries_by_population • All population and Facebook user statistics are rounded to the nearest thousand. May 22, 2010 - Logicks.com 15
  17. 17. 8.0 Questions and Comments About Us abbas.alidina@logicks.com www.twitter.com/AbbasAlidina May 22, 2010 - Logicks.com 16
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