Using a Facebook account to log on to other sites and services

Survey on using Facebook to logon to other sites and servicesSummaryPella Bergquist | Senior UX Architect | User Experience,Team Sweden | November 2011

BasicsResults as of 2011-11-22,based on questionnaire made public 2011-11-16.Questionnaire still available athttp://www.surveymonkey.com/s/facebookaslogin154 respondents Nationality...57% male Sweden : 40%43% female US : 13% UK : 10% NL : 10%Ages... Germany : 5%-20 : 0% Canada : 4%20-30 : 20%31-65 : 78% Others* : 18%66- : 2% * Nationalities represented by 1 or 2 respondents only, like Finland, India and Australia.

ResultsFaced with a dialogue like the one inthe image...0% of the respondents automaticallychose to click Allow49% chose to click Don’t Allow33% chose to click Allow only if thesite/service is REALLY worth it13% doesn’t have Facebook account * Most of those stated conditions during which they would chose5% answered Other* Allow, mainly the service only using Facebook for authentication, not for exchange of content

ResultsOf the 33% who chose to click Allow Of the respondentsafter careful consideration... who chose Allow... 67% are male and 40% think its OK for 33% are female, Facebook and other such sites to share information about the 82% were in the respondent 31-65 age bracket, 4% never ever even 83% thinks read the text (where it says what the site computers, will share with smartphones etc Facebook) are essential, and 56% answers Other* 73% participates in more than two * Other is detailed on the online forums next slide

Results33% chose Allow. 56% of these qualified their responses as Otherreason (than the pre-stated alternatives). Typical comment are –“Really worth it” implies the Expediency, but if another option issite provides something you available, I’ll choose it. are willing to sacrifice your privacy for. I don’t like the way I’m used by Facebook, but Ease of use. Don’t have submitted to it as it want *yet another* is a convenient way toI feel uncomfortable account keep in touch with friends doing it, but do it somewhere. and family. anyway if I feel that Ireally need the service in question. My brother actually ended his Facebook account forever when Only if it’s only for the site Aftonbladet.se switched to authentication, not sharing this method for writing comments. information

ResultsOf the 49% who chose to click Don’t Of the respondentsallow... who chose Don’t allow... 48% are male and 41% want to 52% are female, have control over the 81% were in the information other people can 31-65 age bracket, see about me 80% thinks 59% don’t allow unknown entities computers, to collect and smartphones etc use information are essential, and about me 67% participates in more than two online forums

Results13% said they don’t have a Facebook account. Of these...20% are 21-30 years old75% are aged 31-655% are 66+53% are male47% are female95% thinks computers, smartphones and internet are essential75% participates in more than two online forums and25% participates in one or two forums

ResultsGender differences6% of the males said they never even read the text before clickingAllow. All females read the text, though.63% of the females don’t want unknown entities to collect anduse information about them. Only 51% of the males thought thesame.41% of the males thought computers, smartphones and theinternet provides a good way to purchase things. Only 24% ofthe females agreed.91% of the males thought computers, smartphones the internetare essential. Only 75% of the females thought the same.

AnalysisWhile the study is limited by the small amount of respondents sometrends are clearly discernible.Many are sceptical towards Facebook. Contrary to what one mightassume a majority of those are highly internet-savvy and participatesin different online communities, uses the internet to keep staying intouch with people and to shop.No one just clicks Allow; the minimum criteria is that the service is feltto add a substantial value to the user, what ever that might be.The main issues are related to integrity and by the answers it wouldseems that if the question had only regarded Facebook as a way toauthenticate the user, i.e. no exchange of content between the serviceand Facebook, more had chosen to Allow.

AnalysisSo, this is not so much about being negative to using one’s FacebookID as a key to other sites as about wanting to have control over whatis known to whom, where, and when.While the vast majority displaying this attitude can be attributed topeople in the 31-65 year old age bracket half of the respondents in the21-30 year old bracket also displayed this characteristic – a handful ofthose doesn’t even have a Facebook account while yet viewing theinternet as an essential commodity.No one aged 20 or less participated in this survey, which makes itimpossible to make any conclusions regarding that age group.

ConclusionsWhen you set up a new site/service, don’t rely solely on Facebooklogin.Think twice before you decide that your site should syndicate contentto Facebook or any other such site – people want to have control overtheir electronic trace or shadow.If you decide to go this route, be sure you let your members havecontrol over where and how – and to whom – content they produce atyou site are shared at others (i.e. Facebook).A too strong connection to Facebook and some people will inevitablydismiss you, without a second thought.Don’t expect preferences to follow certain patterns. Age is not a goodway to judge attitude in these matters.

Using a Facebook account to log on to other sites and services

by The User Experience Team @ Logica Sverige on Dec 06, 2011

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Using a Facebook account to log on to other sites and services — Presentation Transcript