BYU-Idaho Social Media Presentation

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A presentation I gave at the June 2010 Business Summit at Brigham Young University-Idaho

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  • BYU-Idaho Social Media Presentation

    1. 1. Social Media (…and then some)<br />
    2. 2. Deseret Digital Media, founded November 2009, manages the media websites of Deseret Media Companies. Deseret Digital Media currently manages seven digital media properties and has 56 employees. <br />The premier sites of KSL.com, DeseretBook.com and DeseretNews.com deliver more than 4 million unique visitors and 200 million page views per month.<br />About Deseret Digital Media<br />
    3. 3. About Deseret Digital Media (contd.)<br />So how does a guy like me get a job in social media?<br />best friend’s girlfriend<br />best friend<br />Best friend’s girlfriend’s father<br />me<br />Best friend’s girlfriend’s father’s business partner<br />
    4. 4. Three pieces of advice…<br />Spend at least 40-50 hours building your resume<br />Have experiences that build your resume<br />Don’t underestimate the experiences that you can include in your resume<br />
    5. 5. Three pieces of advice… (contd.)<br />Build you network (You never know who will be a contact)<br />How big should your network be?<br />me<br />Best friend’s girlfriend’s father’s business partner<br />
    6. 6. Three pieces of advice… (contd.)<br />When you get into the workforce, take advantage of the opportunities that present themselves<br />
    7. 7. <ul><li>What is social media?
    8. 8. How do I use it in marketing?
    9. 9. Wait, so how does it apply to me?</li></ul>Social Media<br />…let’s get into what we really came to talk about<br />
    10. 10. -Brian Solis, FutureWorks PR<br />What is Social Media?<br />“Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.)”<br />Social Media Revolutionby Socialnomics<br />
    11. 11. What is Social Media? (contd.)<br />User-Generated Content (UGC)<br />Let’s take a quick look at the landscape…<br />A quick view of the timeline:<br />Social media hasn’t been around that long.<br />Social News<br />Blogs<br />Social Networking<br />Illustration by Omniture 2009<br />
    12. 12. Facebook<br />More than 400 million active users<br />50% of our active users log on to Facebook in any given day<br />Average user has 130 friends–What does that mean for word of mouth?<br />People spend over 500 billion minutes per month on Facebook<br />More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.<br />About 70% of Facebook users are outside the United States<br />More than one million websites have integrated with Facebook Platform<br />Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook<br />It is projected to make more than $1billion in ad revenue this year<br /> -Socialnomics<br />A few of the big players…<br />Over 400 million people like this. Be the first of your friends<br />Source: Facebook.com<br />
    13. 13. A few of the big players… (contd.)<br />Twitter<br />105,779,710 registered users.<br />User accounts are added at the rate of 300,000 a day<br />annual growth, currently at 1,500% a year.<br />On a daily basis, 55,000,000 tweets pass through twitter<br />“Think of Twitter as the canary in the coal mine.” <br /> – Morgan Johnston, JetBlue<br />Source: Biz Stone’s presentation at Twitter’s Chirp conference<br />
    14. 14. How do I use it in Marketing?<br />Here at DDM<br />Created and grew Facebook/Twitter accounts<br />Increased brand recognition through social mention and cross branding campaigns<br />Hosted “Twittologues”<br />Facebook contest/apps<br />Blog Marketing<br />Video casts<br />FB site integration<br />
    15. 15. How do I use it in Marketing?<br />A few cases:<br />Burger King’s Whopper Sacrifice Facebook program incented users to give up ten of their Facebook friends in return for a free Whopper. The estimated investment for this program was less than $50,000 yet they received 32 million media impressions which roughly estimated equals greater than $400,000 in press/media value. Which to put in context is somewhat like reaching the entire populations of 19 states <br />Source: Socialnomics 2010<br />
    16. 16. How do I use it in Marketing? (contd.)<br />By giving away 100 Ford Fiestas to influential bloggers, 37% of Generation Y were aware of the Ford Fiesta before its launch in the United States. Is it any wonder why 25% of Ford’s marketing spend has been shifted to digital/social media initiatives? <br />Ford is the only US auto company that didn’t take a government loan. <br />Source: Socialnomics 2010<br />
    17. 17. How do I use it in Marketing? (contd.)<br />During Barack Obama’s rise to the White House, he garnered 5 million fans on social media and 5.4 million clicked on an “I voted for Obama” Facebook button. Most importantly this resulted in three million online donors contributing $500 million in fundraising. An astounding 92% of the donations were in increments of less than $100.<br />Source: Socialnomics 2010<br />
    18. 18. So wait, how does this apply to me?<br />It’s a change in marketing philosophy<br />Pay Per Click<br />Info provided by Hubspot<br />
    19. 19. How does this apply to me? (contd.)<br />Totally revamped PR and Marketing<br />People care more about what their friends say about a product than what advertisements say<br />eBay found participants in online communities spend 54% more money<br />Crisis control –Chile earthquake (Start late and you are done for)<br />Customer relations – The power of one customer…<br />
    20. 20. How does this apply to me? (contd.)<br />Business are going social  you need to know this stuff<br />71% of companies plan to increase investments in social media by an average of 40% because: <br />Low Cost Marketing <br />Getting Traction <br />We Have To Do It<br />“Not doing social media is like not having a website.”<br />–Nelda McCallister, Director of corporate communications, DMC<br />Source: Socialnomics 2010<br />
    21. 21. Logan Dunn<br />ldunn@desnews.com<br />Twitter: @logdun<br />Questions?<br />
    22. 22. Trends<br />The move to mobile<br />Facebook taking over the web (Sharing in no longer just email)<br />Corporations look to scale (twelpforce, DeseretStudios)<br />Social media policies will be created (or actually carried out–You can’t just get by)<br />Companies are actually going to start listening rather than speaking<br />Widgets<br />Social media becomes more exclusive… meaning that niches are being formed within social sites (lists, pages, groups)<br />

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