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10 QR Code Marketing Tips for Your Local Business
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10 QR Code Marketing Tips for Your Local Business

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QR codes, which are the little black and white 2D bar codes you’ve probably seen popping up everywhere, can be quite beneficial to local businesses of all sizes. Instead of having to wait until they ...

QR codes, which are the little black and white 2D bar codes you’ve probably seen popping up everywhere, can be quite beneficial to local businesses of all sizes. Instead of having to wait until they get in front of their computers to see what you have to offer, QR codes allow you to immediately direct consumers to your special offers, web pages, and other forms of media.

Most consumers carry their mobile devices with them at all times, so implementing QR codes in your marketing strategy is a great way to capitalize on this massive audience. No other form of marketing fulfills that need for “instant gratification” like QR codes can.

This is especially true for mobile users who are accustomed to getting the information they want, when they want it, with just a few taps on their mobile devices.

QR codes allow consumers to become your followers on Facebook, to make purchases from your website, or simply get more information about the products and/or services that your business provides. Many companies are even using QR codes as way to offer special discounts or promotions; the possibilities are endless.

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10 QR Code Marketing Tips for Your Local Business 10 QR Code Marketing Tips for Your Local Business Presentation Transcript

  • 10 QR Code Tips for Your Local Business Presented by: Logan Wenger 917-677-9937 logan@loganwenger.com www.loganwenger.com
  • Tip #1Make Your QR Code Offers and Content Irresistible  Users can scan your QR code with their mobile reader/camera  Give them a GOOD reason to do so in order to get results – make them an offer they cant refuse  Give them a discount on one of your HOT products or enter them into a drawing to win a freebie just for scanning your QR code
  • Tip #2Consider Adding a Short URL on the QR Code  Place a small URL on your QR code for those who may not be able to scan your codes for some reason View slide
  • Tip #3QR Codes Should Link to a “Mobile” Website  If you use a QR code to send traffic to your site, send it to a mobile- friendly version of your site to prevent loading and navigation issues View slide
  • Tip #4Use QR Codes for Contact Information  QR codes can provide mobile users with a quick and easy way to capture and save your contact information including your phone number, address, email address, and website address  They can instantly save it to their phones with a quick scan
  • Tip #5Put Your QR Codes on All of Your Marketing Materials  Strategically place your QR codes on your other marketing materials for ultimate exposure  Place them on your business cards, flyers, menus, your website, t-shirts, inside your store, and more
  • Tip #6Use QR Codes in MANY Different Ways Users Can: Instantly get info about your product or service Make a direct purchase View your product features and demonstrations
  • Tip #7Use More than One QR Code  QR codes are so versatile that you should create multiple codes if you really want to see results  Use them for different products and different promotions
  • Tip #8Use QR Codes for Direct Dialing  Code your phone number behind QR codes to help users instantly call your business with a scan of your code  Great for customer support, hotlines, and sales centers
  • Tip #9Know Your Target Audience  Decide “who” your target audience is before creating any QR codes  Create campaigns based closely around the needs and wants of your target audience for success
  • Tip #10Convert Them into Customers with Quality Content  Give them a reason to become a loyal customer by providing them with captivating, unique content hidden behind your QR codes  Can be promotional, educational, or entertaining as long as it satisfies their needs
  • Thank You!If you would like more information about QR Codes, contact me at 917-677-9937 For a FREE Consultation Logan Wenger 917-677-9937 logan@loganwenger.com www.loganwenger.com