• Save
10 Mobile Coupon Tips for Local Businesses
Upcoming SlideShare
Loading in...5
×
 

10 Mobile Coupon Tips for Local Businesses

on

  • 422 views

Mobile marketing has quickly become an integral part of the marketing and advertising world. Due to the fact that more and more people are using the web on their mobile devices, businesses have found ...

Mobile marketing has quickly become an integral part of the marketing and advertising world. Due to the fact that more and more people are using the web on their mobile devices, businesses have found ways to tap into these “personal billboards” to increase customers, sales, and profits for their companies.

One way they’re accomplishing this is by using mobile coupons. As a small business owner, mobile coupons present an easy and affordable way to market your products and services. Mobile coupons are similar to the conventional print coupons we see on magazines and newspaper inserts; the difference being that they are sent directly to mobile phone devices.

Many studies show that text messages are read within minutes of receiving them. Therefore, you have a chance to capture your local consumers’ attention while they are potentially already out and about; making it easy for them to stop by and take you up on your offer.

Mobile phones are perfect for coupons because consumers usually have them in their pockets at all times. Not only is this a direct way to get offers in front of your target audience, but this is an easy way for them to redeem coupons – no cutting necessary.

You may be in the process of creating mobile coupon offers, but there are a few crucial things you should know to get it right. Besides, if you mess it up, the whole thing can be a complete waste of time.

Statistics

Views

Total Views
422
Views on SlideShare
422
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 12/02/12 14:57 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10 Mobile Coupon Tips for Local Businesses 10 Mobile Coupon Tips for Local Businesses Presentation Transcript

  • Presented by: Logan Wenger 917-677-9937 logan@loganwenger.com www.loganwenger.com
  • Integrate Mobile Coupons with Your Autoresponder Entice users to opt-in to receive your coupon offer with a strong call-to-action Set-up your offer so they can receive the coupon immediately after opting-in
  • Don’t Make Your Offer Totally Free Combine your free offer with a paid product or service to avoid freebie-seekers They will grab your free offer and then opt-out of your list
  • Make Your Offers Time-Sensitive Most mobile users read text messages within minutes of receipt Put time limits on your offers to increase urgency
  • Send Your Offers at the Right Time  Certain businesses get higher conversion rates if they send messages on certain days or at specific times of the day  When is your audience more likely to redeem your offers? Send your message on those days and times
  • Advertise Your Coupon Campaign Aggressively Tell the world about your mobile coupon campaigns to drive up participation Tell in-store consumers, social media followers, website visitors, and email subscribers about your mobile coupons
  • Do Not Overwhelm Your Customers Do not send your customers coupons every single hour; not even every single day for that matter Coupons will be ignored Many will unsubscribe
  • Provide High-Value to Your Customers Find out what your customers want and give them just that Make your offers “worth it” to your subscribers to keep them coming back to spend money with you
  • Keep Your Coupons Super Simple Make sure your coupons are easy to read, easy to understand, and easy to redeem Simplicity wins with coupons Keep offers short, sweet, and to-the-point
  • Remain Professional Don’t add anything “unprofessional” to your coupon offers Could turn off some of your subscribers
  • Be Consistent with Your Offers Figure out how often you will send out coupon offers and stick with it Don’t let months go by without communicating with your list as they may grow unresponsive
  • If you would like more information aboutMobile Coupons, contact me at 917-677-9937 for a FREE Consultation Logan Wenger 917-677-9937 logan@loganwenger.com www.loganwenger.com