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The small business world is embracing all aspects of business marketing; especially online marketing. Due to the fact that most people go online to search for local products or services, businesses have to do everything in their power to get in front of them if they want to capture some of that business.
One of the most effective ways to do so is by making sure their business comes up high in the search engine results when consumers are looking for what they have to offer.
Local SEO (search engine optimization) is the process of preparing your website and other web properties to get more targeted exposure. There are a lot of different ways to optimize your online properties including on-site optimization, off-site optimization, local directories, and much more.
However, many business owners often become confused about what they should be focusing on when it comes to local SEO.