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10 Email Marketing Tips for Your Local Business
 

10 Email Marketing Tips for Your Local Business

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In case you haven’t noticed, social media has gained momentum at astonishing rates over the past few years. While a lot of businesses are scrambling to catch up and ride the social media bandwagon, ...

In case you haven’t noticed, social media has gained momentum at astonishing rates over the past few years. While a lot of businesses are scrambling to catch up and ride the social media bandwagon, they are ignoring another powerful form of marketing that is proven to generate results; email marketing.

Despite all the hype about social media, email marketing is still one of the most effective and affordable forms of marketing for small businesses. If you run a local business, hopefully, you are capturing your customers’ – and even potential customers’ – email addresses.

Most consumers don’t mind getting emails from businesses as long as the information is valuable and will benefit them in some way. Email marketing is permission-based so once your contacts opt-in to your list, you have permission to start sending them both promotional and informational emails.

If you are already using email marketing, but are not getting any results, there is a problem somewhere in your marketing funnel. When developing an email marketing campaign, there are several steps businesses must take in order to build and maintain a solid, targeted list. Also, the way you engage with your list is another important factor in how well email marketing will work for you.

Marketing can sometimes seem like a puzzle – especially online marketing. However, there are some simple steps you can take to really make email marketing work to bring in more customers, sales, and profits.

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    10 Email Marketing Tips for Your Local Business 10 Email Marketing Tips for Your Local Business Presentation Transcript

    • 10 Email Marketing Tips For Your Local Business Presented by: Logan Wenger 917-677-9937 logan@loganwenger.com www.loganwenger.com
    • Tip #1Build a List of Targeted Customers  TARGET your list based on the type of product or service you want to sell  Ask current customers to join your email list  Add a call-to-action to ALL marketing materials telling everyone to join your email list
    • Tip #2Don’t Spam and Avoid Being Too Salesy  Do not hit your list with emails every single day  Will result in unsubscribes  Create a nice mixture of promotional offers, entertainment, and information-sharing – not ALL sales
    • Tip #3Be Personal in Your Emails  Email is your chance to “connect” with subscribers on a personal level  Speak to “one” person instead of many people  Email is a great two-way communication tool
    • Tip #4Decide on the Best Time to Send Your Emails  Depending on the type of business you have, your emails will get a better response on certain days and times  Test and track to figure out what is working well and keep doing it
    • Tip #5Pay Special Attention to Your Subject Lines  Subject lines are the most important factors in the success of your emails – it’s the first thing they see  It has to be enticing enough for them to open it  Catchy, yet professional lines are best
    • Tip #6Integrate Emails With Other Marketing  Email is powerful when combined with other marketing methods  Always direct online followers to your email opt-in form  When sending emails, always ask subscribers to “Like” your Facebook page and to “Follow” you on Twitter
    • Tip #7Make it Easy for Them to Unsubscribe  If people have problems unsubscribing, they could flag your email as spam  Make sure the unsubscribe link is in every message and is easy to see
    • Tip #8Keep Your Emails Short and Simple  People today are short on time, so keep your emails short  When it comes to emailing, “less” is “more”  Highlight your important points and use trigger words for best results
    • Tip #9Always Send Test Emails First  Send a test email to yourself BEFORE sending to your list  This way, you can view it from the subscribers’ point of view  Have a chance to fix any errors or formatting issues
    • Tip #10Measure and Track Results  Measuring and Tracking is the only way to ensure success  You will be able to find the best messages, the right design, and the right call-to-actions that generate the highest response
    • If you would like more information about Email Marketing, contact me at 917-677-9937 for a FREE Consultation Logan Wenger 917-677-9937 logan@loganwenger.com www.loganwenger.com