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In case you haven’t noticed, social media has gained momentum at astonishing rates over the past few years. While a lot of businesses are scrambling to catch up and ride the social media bandwagon, they are ignoring another powerful form of marketing that is proven to generate results; email marketing.
Despite all the hype about social media, email marketing is still one of the most effective and affordable forms of marketing for small businesses. If you run a local business, hopefully, you are capturing your customers’ – and even potential customers’ – email addresses.
Most consumers don’t mind getting emails from businesses as long as the information is valuable and will benefit them in some way. Email marketing is permission-based so once your contacts opt-in to your list, you have permission to start sending them both promotional and informational emails.
If you are already using email marketing, but are not getting any results, there is a problem somewhere in your marketing funnel. When developing an email marketing campaign, there are several steps businesses must take in order to build and maintain a solid, targeted list. Also, the way you engage with your list is another important factor in how well email marketing will work for you.
Marketing can sometimes seem like a puzzle – especially online marketing. However, there are some simple steps you can take to really make email marketing work to bring in more customers, sales, and profits.