10 Email Marketing Tips for Your Local Business
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In case you haven’t noticed, social media has gained momentum at astonishing rates over the past few years. While a lot of businesses are scrambling to catch up and ride the social media bandwagon, ...
In case you haven’t noticed, social media has gained momentum at astonishing rates over the past few years. While a lot of businesses are scrambling to catch up and ride the social media bandwagon, they are ignoring another powerful form of marketing that is proven to generate results; email marketing.
Despite all the hype about social media, email marketing is still one of the most effective and affordable forms of marketing for small businesses. If you run a local business, hopefully, you are capturing your customers’ – and even potential customers’ – email addresses.
Most consumers don’t mind getting emails from businesses as long as the information is valuable and will benefit them in some way. Email marketing is permission-based so once your contacts opt-in to your list, you have permission to start sending them both promotional and informational emails.
If you are already using email marketing, but are not getting any results, there is a problem somewhere in your marketing funnel. When developing an email marketing campaign, there are several steps businesses must take in order to build and maintain a solid, targeted list. Also, the way you engage with your list is another important factor in how well email marketing will work for you.
Marketing can sometimes seem like a puzzle – especially online marketing. However, there are some simple steps you can take to really make email marketing work to bring in more customers, sales, and profits.
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