10 Email Marketing Tips for Your Local Business


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In case you haven’t noticed, social media has gained momentum at astonishing rates over the past few years. While a lot of businesses are scrambling to catch up and ride the social media bandwagon, they are ignoring another powerful form of marketing that is proven to generate results; email marketing.

Despite all the hype about social media, email marketing is still one of the most effective and affordable forms of marketing for small businesses. If you run a local business, hopefully, you are capturing your customers’ – and even potential customers’ – email addresses.

Most consumers don’t mind getting emails from businesses as long as the information is valuable and will benefit them in some way. Email marketing is permission-based so once your contacts opt-in to your list, you have permission to start sending them both promotional and informational emails.

If you are already using email marketing, but are not getting any results, there is a problem somewhere in your marketing funnel. When developing an email marketing campaign, there are several steps businesses must take in order to build and maintain a solid, targeted list. Also, the way you engage with your list is another important factor in how well email marketing will work for you.

Marketing can sometimes seem like a puzzle – especially online marketing. However, there are some simple steps you can take to really make email marketing work to bring in more customers, sales, and profits.

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10 Email Marketing Tips for Your Local Business

  1. 1. 10 Email Marketing Tips For Your Local Business Presented by: Logan Wenger 917-677-9937 logan@loganwenger.com www.loganwenger.com
  2. 2. Tip #1Build a List of Targeted Customers  TARGET your list based on the type of product or service you want to sell  Ask current customers to join your email list  Add a call-to-action to ALL marketing materials telling everyone to join your email list
  3. 3. Tip #2Don’t Spam and Avoid Being Too Salesy  Do not hit your list with emails every single day  Will result in unsubscribes  Create a nice mixture of promotional offers, entertainment, and information-sharing – not ALL sales
  4. 4. Tip #3Be Personal in Your Emails  Email is your chance to “connect” with subscribers on a personal level  Speak to “one” person instead of many people  Email is a great two-way communication tool
  5. 5. Tip #4Decide on the Best Time to Send Your Emails  Depending on the type of business you have, your emails will get a better response on certain days and times  Test and track to figure out what is working well and keep doing it
  6. 6. Tip #5Pay Special Attention to Your Subject Lines  Subject lines are the most important factors in the success of your emails – it’s the first thing they see  It has to be enticing enough for them to open it  Catchy, yet professional lines are best
  7. 7. Tip #6Integrate Emails With Other Marketing  Email is powerful when combined with other marketing methods  Always direct online followers to your email opt-in form  When sending emails, always ask subscribers to “Like” your Facebook page and to “Follow” you on Twitter
  8. 8. Tip #7Make it Easy for Them to Unsubscribe  If people have problems unsubscribing, they could flag your email as spam  Make sure the unsubscribe link is in every message and is easy to see
  9. 9. Tip #8Keep Your Emails Short and Simple  People today are short on time, so keep your emails short  When it comes to emailing, “less” is “more”  Highlight your important points and use trigger words for best results
  10. 10. Tip #9Always Send Test Emails First  Send a test email to yourself BEFORE sending to your list  This way, you can view it from the subscribers’ point of view  Have a chance to fix any errors or formatting issues
  11. 11. Tip #10Measure and Track Results  Measuring and Tracking is the only way to ensure success  You will be able to find the best messages, the right design, and the right call-to-actions that generate the highest response
  12. 12. If you would like more information about Email Marketing, contact me at 917-677-9937 for a FREE Consultation Logan Wenger 917-677-9937 logan@loganwenger.com www.loganwenger.com