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Blog writing is a strong marketing tool that is often overlooked by many business owners who need a stronger connection with local consumers. This could be due to the fact that they think it won’t add any value to their business, but this couldn’t be further from the truth.
Content is king when it comes to online marketing. Therefore, the more content you have available on the web, the better. The search engines love fresh, unique content and they reward it by making sure it gets the attention it deserves in the rankings.
Furthermore, your customers and potential customers would find immense value in consistent content from your business. Not only does it show that you’re alive and kicking in your local market, but it also shows them that you are the authority.
Consumers are very picky about the companies they choose to do business with. Blogging allows you to build credibility with your local consumers. By reading your blog posts, they will build a stronger, trusting relationship with you; resulting in more sales.
However, as a busy business owner, you probably struggle when it comes to setting up and managing a fully functioning blog that works to generate more traffic and sales to your business.