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Give Your Business the Edge with Social Media – An Overview

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My presentation on Social Media for Business - An overview. Presented at the iGaming Business Conference in Sydney 25 Mar 2010. I have also presented the same to many business groups in Australia. …

My presentation on Social Media for Business - An overview. Presented at the iGaming Business Conference in Sydney 25 Mar 2010. I have also presented the same to many business groups in Australia. Check out my website http://socialmediaforbusiness.com.au for my next presentation & training schedules on this topic.


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  • 1. 04/04/10 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Why Social Media? Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Social Media For Business
  • 2. Give Your Business the Edge with Social Media – An Overview We bring your Business ideas to life on the Internet www.logannathan.com.au ICT Internet Presence www.ictip.com.au Presented by Logan Nathan www.logannathan.com.au www.ictip.com.au www.socialmediaforbusiness.com.au
  • 3.
    • What is Social Media for Business ?
    • How can you Use Social Media for Business?
    • Which are the Social Media Marketing Sites to use?
    • Some success stories?
    • Q & A
    Introduction 04/04/10 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Social Media For Business
  • 4.
    • S imple
    • O pen
    • C ommunity
    • I nformation
    • A nd - Leading to
    • L inks
    What is Social Media? Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Fastest Growing Online Communication Platform
    • M ultiplying
    • E arning
    • D oing
    • I nnovative
    • A ctivities
    Social Media For Business
  • 5.
    • Step 1 - Connect with your Market place
    • Step 2 - Learn from others / Ask Questions?
    • Step 3 - Share your expert knowledge
    • ------ BUILDING TRUST -------
    • Step 4 - Generating Leads
    • Step 5 - Conversions
    • Step 6 - Repeat Business
    • Use first 3 steps correctly – Our customers will find us!
    Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] How can it be used for Business? Social Media For Business
  • 6.
      • Pre- Social Media
      • Post Social Media
      • Impact on your Online Marketing!
    Can you afford to ignore? Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Social Media For Business
  • 7. Pre-Social Media Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Customer Support / Repeat Purchase Opt-in / Enquiry Enquiry /Purchase Customer Suspect Lead Social Media For Business Search Engine Optimisation (SEO) to drive the traffic! Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Your Website Information Source Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Dynamic Information Hub Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion 3 rd Party LINKS
  • 8. Pre-Social Media Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Customer Support / Repeat Purchase Opt-in / Enquiry Enquiry /Purchase Customer Suspect Lead Search Engine Optimisation (SEO) to drive the traffic! SEARCH ENGINE CENTRIC Social Media For Business Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Your Website Information Source Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Dynamic Information Hub Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion 3 rd Party LINKS
  • 9. 04/04/10 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Driving Traffic to your information Source Post Social Media ? Search Engine Centric Social Media For Business Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) WEBSITE Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion 3rd Party Links
  • 10. 04/04/10 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Driving Traffic to your information Source Post Social Media Social Media For Business Search Engine Centric Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) WEBSITE Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion 3rd Party Links
  • 11. 04/04/10 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Driving Traffic to your information Source Post Social Media Social Media For Business Search Engine Centric Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) WEBSITE Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion 3rd Party Links
  • 12. 04/04/10 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Driving Traffic to your information Source Post Social Media REFERRAL CENTRIC Social Media For Business Search Engine Centric Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) WEBSITE Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion 3rd Party Links
  • 13. Which Social Media for your Business? Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Social Media For Business Fastest Growing Market Place
  • 14. 04/04/10 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Driving Traffic to your information Source Post Social Media Social Media For Business Search Engine Centric ONLINE TRAFFIC MODEL Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) WEBSITE Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion 3rd Party Links
  • 15. 04/04/10 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Driving Traffic to your information Source Post Social Media Social Media For Business Search Engine Centric ONLINE TRAFFIC MODEL Can you afford not to be involved in Social Media? Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) Information Source Converting System (Expert Specific/Product/Services /Trouble shooting) WEBSITE Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System Dynamic Information Hub Credibility Builder Historical Source (Expert Specific/Product/Services /Trouble shooting) Referral System BLOG Information Hub Branding/ Credibility Builder/ Traffic Conversion Information Hub Branding/ Credibility Builder/ Traffic Conversion 3rd Party Links
  • 16.
    • Using Social Media for Business – A Case Study
    A Success story ! 04/04/10 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Social Media For Business
  • 17.
    • Step 1 - Connect with your Market Place
    • Step 2 - Learn from others / Ask Questions
    • Step 3 - Share your expert knowledge
    • ------ BUILDING TRUST -------
    • Step 4 - Generating Leads
    • Step 5 - Conversions
    • Step 6 - Repeat Business
    • ------ TEST & MEASURE YOUR SUCCESS -----
    Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] How can it be used for Business? Social Media For Business
  • 18.
    • Step 1 - Connect with your Market Place
    • Step 2 - Learn from others
    • Step 3 - Share your knowledge
    • ------ BUILDING TRUST -------
    • Step 4 - Generating Leads
    • Step 5 - Conversions
    • Step 6 - Repeat Business
    • ------ MEASURE YOUR SUCCESS -----
    Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] How can it be used for Business? Social Media For Business DEVELOP A SOCIAL MEDIA STRATEGY
  • 19. Next Step!
    • Training Courses in 2010
      • Social Media Secrets for Your Business
      • Visit www.SocialMediaforBusiness.com.au
        • online booking system
    Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Social Media For Business
  • 20.
    • Creative Company Branding on Social Media!
    A Success story ! 04/04/10 Copywrite - Logan Nathan Pty Ltd. Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488 Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Social Media For Business
  • 21. Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills, Sydney, NSW 2153, Australia.   +61 (0) 2 8860 9488 [email_address] Questions? Social Media For Business