Mobile Marketing and your Business


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How MMM and Mobile Marketing can benefit you and your small business.

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Mobile Marketing and your Business

  1. 1. MOBILE MARKETING CONSULTING Michigan Mobile Marketing is a mobile consulting firm that offers a full range of services to engineer a successful revenue-enhancing mobile marketing campaign for your business. We guarantee an increase in revenues from our services providing you with the mobile marketing campaign free of charge if it does not add value. Revenues Technology PersonalityRevenues are guaranteed and we As experts in the field, we bring cutting- We are real people working with realprovide services on an incentive edge mobile technology delivering clients who have real customers. Wescheme to ensure that the value you campaigns that wow customers value each client and createreceive is maximized. ensuring top notch conversion rates. customized products to fit your business.
  2. 2. Why the urgency…§ There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association of Asia)§ 91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. (Source: Morgan Stanley)§ 3 out of 5 searches are done using a mobile phone§ 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)
  3. 3. Start seeing green...§ If your business is not taking advantage of the Mobile ad space, youre missing out on the hottest trend that’s getting small businesses seeing Green again.
  4. 4. Who we are… www.michigan-mobile.comWe are a mobile marketing consulting firm that creates campaignsfor businesses via various channels to ensure effectiveness andrevenue generation.We have built our company around our clients by taking the time topersonalize their mobile marketing campaigns to fit their needs. We area full-service firm offering sms text campaigns, mobile websites andother services to allow your business to reach customers throughmultiple channels.
  5. 5. Dominate the competition§ Most businesses do not have any mobile presence§ Some use a maximum of 1 or 2 of the channels to reach customers§ Rarely do businesses use apps but the market has exploded§ Beat your competitors and dominate the market by reaching your customers via 3 channels
  6. 6. SMS COUPON CAMPAIGNInfographic courtesy ofInfographicIgnition
  7. 7. SMS Marketing§ HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMERS?§ Text messaging has been estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper advertising.
  8. 8. SMS MarketingUnique Features SMS Marketing Benefits:• It has 97% open rates • Gain new clients• Its immediate • Increase Customer Retention• Its personal • Increase brand awareness • Increase loyalty• Its targeted • Engage your customers• Its permission based (opt-in) • Increase sales• Its time sensitive • Build a mobile database• Its cost effective • You can get more traffic to your business in• Its environmentally friendly one hour, from a single TEXT MESSAGE; than• It reaches your audience no matter in one year from a search engine listing... if where they are you know what youre doing.
  9. 9. THE AMERICAN LOVEAFFAIR WITH TEXTING§ 94% of the Population has a Cell/Mobile Phone!§ 90% Use their Mobile Phone for TEXTING§ 96% of SMS TEXTS are Read in the first 10 minutes!
  10. 10. Your clients love to text§ It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source:
  11. 11. Gotta Read that Text…§ Text messaging is 5X more effective than direct mail and 10X more effective than newspaper advertising.§ Mobile coupons get 10X the redemption rate of traditional coupons. (Source: Borrell Associates)
  12. 12. And more texts…
  13. 13. Building A Subscriber List§ Offer the customer an sms coupon or freebie§ Give customer a “special code” to text to a number to receive the offer – Example: Text 50PercentPizza to 54390§ You now have their number in your database§ This will be used to send offers that will get them back in your store
  14. 14. #1 – Create offer§ Give customers a small card or flyer with their purchase§ Have flyers or a big offer sign in front of the store or on the wall in your store§ Give customers an immediate reward relevant to their current purchase to have them act immediately – Example: Receive 10% on your current purchase! Just text 10percent to 87692§ Use other channels to build a larger list: – Newspaper, direct mail, radio, print, outdoor, billboards, magazines, on the internet, Facebook, twitter, email
  15. 15. #2 – Customer sends TEXT This automatically puts them in your database so you can Pizza Hut: $2 OFF any To: 72727 Pizza Delivered right to now text them your door all weekend MSG: 2offpizza offers to entice them through Thurs 3/21. back to your store! 1(555)555-5555 Reply STOP 2end
  16. 16. #3 – Automated sms offers§ Automated but customized sms service sends coupons to customers to bring them back to spend more money§ Limit it to 2-3 promotions per month§ Each mobile customer in your database will bring you an average of 2 more transactions!
  17. 17. Customized SMS Marketing Selection of services offered: § Appointment reminders § Automated text campaigns § Coupons and special offers § Customer surveys § Product voting § SMS broadcasting
  18. 18. Contact us today!§ Michigan Mobile Marketing§ Contact us anytime: – Phone: (989) 372.1896 – Email: – Website: