Using Social Media To Make Your Customers Love You

Using Social Media To Make Your Customers Love You By Logan Lenz

About Me
Founder / President
Endagon Enterprises
Innovations
Entertainment
Music Licensing
Music, Marketing and Web 2.0
25 Years Old
Socially active for business since 2003

Companies

What is Social Media?
A suite of online tools and applications that encourage quicker and easier sharing of opinions, insights and experiences.

Is This You?

Finding the Essentials
Rule #1: Don’t overwhelm yourself
Research your demographic
Where are they hanging out online?
The 3-to-1 ratio
Pick the top 3 sites and master them
Hire out and add more sites once you start to see success

The Top 10
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Launched in 2006
Created for real-time on-the-go interaction
140 character “status updates”
Microblogging
20,000,000 users
Has become the “cool” SM platform

Account is free
Brand your company with a custom Twitter “handle”
Customize profile page
How Do I Get Started?

What Not To Do
Keep your profile public
Never aggressively sell
Don’t send auto DMs
Don’t worry about the amount of followers
Don’t ONLY talk about yourself
Don’t tweet about EVERYTHING you do

How To Do It Right

Listening and Engaging
People are talking about products, services, and industries all the time
Use search.twitter.com to track keywords
Interact with potential customers directly
Answer questions related to your business
Be friendly and personal
Don’t spam them with your company
Trust and loyalty

Ichiban Orlando Sushi
Became first restaurant to accept orders via Twitter
@ replies and DMs
Hosted “tweetups”
Held contests
“ Create Your Own Sushi Roll”

Launched in 2004
Network for college students
Quickly took advantage of dying social networks
Evolved with the times
More than 400 million active users
1.5 million local businesses

More Than a Network For Kids
Viral opportunities
Friend requests
Photo tagging
Event Invites
Applications
Status tagging
Keyword search

Ikea
Ikea Store in Sweden
Personal Profile for Owner
Posted Showrooms
First person to tag the pictures got the showroom

Founded in February 2005
Hundreds of millions of views per day
Hundreds of thousands of uploads per day
20 hours of video uploaded every minute
Has created more ce web rities than any other site

The Power of the Viral Video

Gary Vaynerchuk
Grew his father’s wine business to $50 million per year
Half of sales coming from online
Harnessed video and social media
Now has a best-selling book and multi-million dollar book deal

How To Go Viral
No secret sauce to a lot of views
Make as many videos as possible
Embed the videos on all of your social sites
Don’t just use YouTube (Viddler, Vimeo, etc.)
Aggregate videos through TubeMogul

Founded in 2004
Owned by Yahoo
Over 2 billion photos hosted
Complements SM campaigns
No real “tactics” for the site for business

Launched May 2003
The New resume
Ask for Endorsements
Be borderline annoying
Create a company account for employees to interact with
http://www.linkedin.com/companies/linkedin

Launched 2003
202 million blogs
Wordpress.com vs. .org
Completely customizable
All of my sites are powered by WP
Launched 1999
Same founders as Twitter
Owned by Google
Blogger = Blogspot
Customization restricted

Blogging
No matter which platform you choose, you NEED to be blogging
Find a niche within your industry and write about it…. A LOT
Link to blog from your site
Blog posts create the potential for more traffic
Guest post on others’ blogs
Read other blogs
Leave comments

Launched in late 2004
Content submission
Social voting
The best content is the most read
Submit every blog post to Digg
Digg other articles

Launched November 2001
Content discovery engine
Submit all blogs/sites
Tag strategically
Actively stumble others

Launched October 2005
Create your own social network
Connect with other networks through one user profile

Building Your Own Community
Can use as your own website
Fan/customer memberships
User-generated content
Optimal on-site interaction

Launched 2003
Social bookmarking
Submit your own site
Submit other sites
Meet fans

Industry-Specific
Every industry has their own social networks, forums, and communities online
Become the master of the community
Reach out to competition and/or potential partners
Great list of networks:
http://traffikd.com/social-media-websites/

Transparency
Social Media is about honesty
Always personalize your content
Customers would rather talk to you instead of a contact form
Relationships lead to sales
Long-term relationships lead to customer loyalty

Bonus Tool: Ping.FM
Social media aggregation platform
Updates all of your SM sites at once
HUGE time saver

Putting It All Together
Before all else, LISTEN!
Join in on the online conversations
Master a few SM sites before getting overwhelmed with more
Create LOTS and LOTS of quality content
Create contests and unique ways for your customers to get involved with your brand

Contact Me
Blog: http://www.loganlenz.com
Twitter: @loganlenz
Facebook: http://www.facebook.com/loganlenz
Email: [email_address]
Phone: 877.ENDAGON (363-2466)
Company sites:
http://www.endagon.com
http://www.endagoninnovations.com

Thank You
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Using Social Media To Make Your Customers Love You

by Logan Lenz on Feb 17, 2010

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Using Social Media To Make Your Customers Love You — Presentation Transcript