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THE PACEMAKER                  Recognizing excellence in student media since 1927.                             JEA/NSPA Sa...
INTRODUCTION                            The Pacemaker is the highest honor                        in scholastic journalism...
KEEP IN MIND…                    The images seen in this presentation are                Newspaper Pacemaker Finalists fro...
WHO’S JUDGING?         Pacemaker judges are professionals working in media as          well as a range of experts familiar...
WHO’S JUDGING?           Judging is by team. We ask the media organization to             compile a group with representat...
HOW DO THEY JUDGE?   • The   number of Pacemaker finalists and winners is       proportional to the number of entries.   • ...
WHAT DO THEY JUDGE?                    • Content                    • Quality   of writing and editing                    ...
CONTENT & COVERAGE   • The      publication should accurately reflect all aspects of student       life, from academics to ...
CONTENT & COVERAGE                             Localize! Top stories here are                             presented to sho...
CONTENT & COVERAGE                             A variety of trend stories and                             school news piec...
CONTENT & COVERAGE                             A full-page story is a big risk,                             but this topic...
CONTENT & COVERAGE                             A newsmagazine has the                             opportunity to dedicate ...
CONTENT & COVERAGE                             Cover the stories in a way                             that matters to your...
Fentonian                                                  Fenton HS                                                  Fent...
Lair                                                      Shawnee Mission                                                 ...
Teresian                                                        St. Teresa’s Academy                                      ...
WRITING & REPORTING  • Writing                  should be crisp. Reporting must be thorough.  • Copy            should be ...
PRESENTATION:                             LAYOUT & DESIGN   • The          publication should have a clean and contemporar...
PRESENTATION                             A textbook example of                             modular layout with multiple   ...
PRESENTATION                             Another strong textbook                             example of modular layout.   ...
PRESENTATION                             A strong illustrative visual is                             used effectively to c...
PRESENTATION                             With a nod to traditional                             design, this page looks tow...
PRESENTATION                             White space has impact.                             The boxed story and bold,    ...
Agromeck                                                        North Carolina                                            ...
Laconian                                                    Salem HS                                                    Sa...
Stampede                                                            J.W. Mitchell HS                                      ...
PHOTOGRAPHY,                                 ART & GRAPHICS   • Visuals            enhance the verbal content and draw in ...
PHOTO, ART & GRAPHICS                             A large, tightly cropped                             dominant photo abov...
PHOTO, ART & GRAPHICS                             A clever use of Photoshop                             can take a challen...
PHOTO, ART & GRAPHICS                             Reversed text and simple                             graphic tell the st...
PHOTO, ART & GRAPHICS                             A powerful image, technically                             excellent and ...
PHOTO, ART & GRAPHICS                             Clever cover illustrations are                             essential in ...
Teleios                                                         Mount Paran                                               ...
Aerie                                                     Brentwood School                                                ...
Marksmen                                                    St. Mark’s School                                             ...
Legend                                                       Boone HS                                                     ...
REPORTING:                               TYPE & DEPTH   • Major             stories should show evidence of multiple sourc...
REPORTING                             Enterprising news dominates                             Page One with stories about ...
REPORTING                             Page One features stories that                             affect readers: the rise ...
REPORTING                             Exposing students to ideas                             and stories outside their hig...
REPORTING                             Tackling an issue that is                             commonly known but rarely     ...
EDITORIAL LEADERSHIP   • Opinion     pages should be alive with a variety of content: staff       editorials, cartoons, le...
EDITORIAL LEADERSHIP                             In addition to the strong                             coverage of the iss...
EDITORIAL LEADERSHIP                             A pro-con piece is presented                             well. In this ca...
2010 WINNER                                                            The Falconer                                       ...
2010 WINNER                                                        The Stagg Line                                         ...
CONCEPT / THEME   • Concept                 unifies coverage and content.   • Theme     is relevant to current year or issu...
CONCEPT/THEME                             Snapshots                             Titanian                             San M...
Titanian                                                          San Marino HS                                           ...
CONCEPT/THEME                             Where amazing                             happens                             De...
Details                                                   Whitney HS                                                   Roc...
SOME THINGS TO CONSIDER   • Does               your publication provide a sense of place?        • When    reading the pub...
SOME THINGS TO CONSIDER   • Does               the work feel contemporary?        • The          publication ought to look...
SOME THINGS TO CONSIDER   • Do           the stories matter?        • Place              the stories in context for the re...
SOME WAYS TO IMPROVE   • Work     on the content. Dig around your campus and       community for real stories. Don’t overp...
SOME WAYS TO IMPROVE   • Details     make the difference. Typography, white space,       style — these are what set Pacema...
SOME WAYS TO IMPROVE   • Make      every story polished. Write tight. Readers will       read long if it’s good. Put colum...
SOME WAYS TO IMPROVE   • Consider       the alternatives. Look to alternate story       forms in addition to the tradition...
WHAT’S NEXT?                                  The 2012 Pacemaker winners                             will be announced Sat...
QUESTIONS?                                         Thanks!                              E-mail: logan@studentpress.org    ...
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The NSPA Pacemaker Fall 2012

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An overview of NSPA’s signature award, The Pacemaker, with examples from the 2011-12 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in San Antonio, Nov. 17, 2012.

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Transcript of "The NSPA Pacemaker Fall 2012"

  1. 1. THE PACEMAKER Recognizing excellence in student media since 1927. JEA/NSPA San Antonio Convention • Nov. 17, 2012 NATIONAL SCHOLASTIC PRESS ASSOCIATION Logan Aimone, Executive Director This presentation is available at slideshare.net/loganaimone and permission is given for educational use.Wednesday, November 14, 12
  2. 2. INTRODUCTION The Pacemaker is the highest honor in scholastic journalism. For decades, it has recognized trend-setters and go-getters, effort and enterprise, achievement and talent. Today, the Pacemaker continues to recognize the best student journalism in the nation.Wednesday, November 14, 12
  3. 3. KEEP IN MIND… The images seen in this presentation are Newspaper Pacemaker Finalists from the 2011-12 academic year plus 2011 yearbooks and magazines. Newspaper winners will be announced at Saturday’s awards ceremony. Inclusion of a publication in this presentation does not indicate status as a winner. Do not read anything into whether an example was included here.Wednesday, November 14, 12
  4. 4. WHO’S JUDGING? Pacemaker judges are professionals working in media as well as a range of experts familiar with student media. Judges for the 2011-12 NSPA Pacemakers included working professionals, veteran advisers, and teams from the Alaska Quarterly Review and The Sacramento BeeWednesday, November 14, 12
  5. 5. WHO’S JUDGING? Judging is by team. We ask the media organization to compile a group with representation from various departments (writer, editor, designer, photographer, etc.). Entries are judged holistically. There is not a rubric with points attached to certain criteria. Judging is by nature somewhat subjective based on established standards of scholastic journalism.Wednesday, November 14, 12
  6. 6. HOW DO THEY JUDGE? • The number of Pacemaker finalists and winners is proportional to the number of entries. • The number is not fixed each year, but about half of the finalists will be named winners. • This is a contest, not a critique. • NSPA asks judges to provide general feedback on the finalists. Some teams are more thorough. Comments will be shared on our website as part of the winners gallery and in our book, Best of the High School Press.Wednesday, November 14, 12
  7. 7. WHAT DO THEY JUDGE? • Content • Quality of writing and editing • Presentation: Layout and design • Photography, art and graphics • Reporting: Type and depth (newspaper) • Editorial Leadership (newspaper) • Overall concept or theme (yearbook, magazine)Wednesday, November 14, 12
  8. 8. CONTENT & COVERAGE • The publication should accurately reflect all aspects of student life, from academics to sports, arts to community news. • Newspapers should localize national or regional stories for their own campus communities. Wire or reprinted copy is discouraged.Wednesday, November 14, 12
  9. 9. CONTENT & COVERAGE Localize! Top stories here are presented to show the impact on the campus and its students. Additionally, display text is used to convey information and entice the reader to enter the lead. The Oarsman Venice HS Los AngelesWednesday, November 14, 12
  10. 10. CONTENT & COVERAGE A variety of trend stories and school news pieces connect readers with the world beyond the campus. Quick reads highlight news in brief. The Broadview Convent of the Sacred Heart HS San FranciscoWednesday, November 14, 12
  11. 11. CONTENT & COVERAGE A full-page story is a big risk, but this topic has impact. It tells the story of a former student now incarcerated. Among the fundamental purposes of the newspaper is to educate the reader. Evanstonian Evanston Township HS Evanston, Ill.Wednesday, November 14, 12
  12. 12. CONTENT & COVERAGE A newsmagazine has the opportunity to dedicate multiple pages to one topic — in this case $1.2 million in wasted school funds. The Muse Dreyfoos School of the Arts West Palm Beach, Fla.Wednesday, November 14, 12
  13. 13. CONTENT & COVERAGE Cover the stories in a way that matters to your readers. In this case, the impact of a SAT rule change is explained. The students at this Jewish school take the SAT on Sunday rather than the traditional Saturday. The Boiling Point Shalhevet HS Los AngelesWednesday, November 14, 12
  14. 14. Fentonian Fenton HS Fenton, Mich. CONTENT & COVERAGE Story, images and student quotes combine to cover the start-of-school activities.Wednesday, November 14, 12
  15. 15. Lair Shawnee Mission Northwest HS Shawnee, Kan. CONTENT & COVERAGE Depth coverage about relationships and religion also has a place in the yearbook.Wednesday, November 14, 12
  16. 16. Teresian St. Teresa’s Academy Kansas City CONTENT & COVERAGE Cheating? At a private school? This book portrays the year truthfully and as it really happened.Wednesday, November 14, 12
  17. 17. WRITING & REPORTING • Writing should be crisp. Reporting must be thorough. • Copy should be clean and edited for consistent style. • Look at NSPA Story of the Year winners for examples of excellence: http://www.studentpress.org/nspa/winners/story12.htmlWednesday, November 14, 12
  18. 18. PRESENTATION: LAYOUT & DESIGN • The publication should have a clean and contemporary look. • Visual hierarchy is established.Wednesday, November 14, 12
  19. 19. PRESENTATION A textbook example of modular layout with multiple entry points for the reader. The page demonstrates a clear hierarchy — emphasized by the flag along the rail. Color discipline is also evident here. The Lowell Lowell HS San FranciscoWednesday, November 14, 12
  20. 20. PRESENTATION Another strong textbook example of modular layout. This one adheres to a grid but breaks the rules in a couple of places. Initial letters to begin the stories help guide the reader’s eye to the leads. The Rock Rock Bridge HS Columbia, Mo.Wednesday, November 14, 12
  21. 21. PRESENTATION A strong illustrative visual is used effectively to convey the story about rising gas prices. The page offers multiple points of entry for the reader. tjTODAY Thomas Jefferson HS Alexandria, Va.Wednesday, November 14, 12
  22. 22. PRESENTATION With a nod to traditional design, this page looks toward a new direction and blazes a trail. This paper manages to simultaneously balance both traditional and contemporary looks — successfully. The Marshfield Times Marshfield HS Coos Bay, Ore.Wednesday, November 14, 12
  23. 23. PRESENTATION White space has impact. The boxed story and bold, simple headline set the appropriate tone for a story on bullying. The Little Hawk Iowa City HS Iowa City, IowaWednesday, November 14, 12
  24. 24. Agromeck North Carolina State University Raleigh, N.C. PRESENTATION This spread about state fair food could be in any type of print media. And, it serves the reader.Wednesday, November 14, 12
  25. 25. Laconian Salem HS Salem, Va. PRESENTATION Event coverage is grouped in modules. Type is contemporary, as are tight crops.Wednesday, November 14, 12
  26. 26. Stampede J.W. Mitchell HS New Port Richey, Fla. LAYOUT & DESIGN Traditional layout still works, and here it’s tweaked just enough to make it contemporary and fresh.Wednesday, November 14, 12
  27. 27. PHOTOGRAPHY, ART & GRAPHICS • Visuals enhance the verbal content and draw in the reader. • Quality of photos and art is technically excellent.Wednesday, November 14, 12
  28. 28. PHOTO, ART & GRAPHICS A large, tightly cropped dominant photo above the fold has impact on the page and conveys the emotion of the story it accompanies. Other images on the page support the storytelling. Granite Bay Gazette Granite Bay HS Granite Bay, Calif.Wednesday, November 14, 12
  29. 29. PHOTO, ART & GRAPHICS A clever use of Photoshop can take a challenging story and communicate the idea simply and with few, if any, words. The Communicator Community HS Ann Arbor, Mich.Wednesday, November 14, 12
  30. 30. PHOTO, ART & GRAPHICS Reversed text and simple graphic tell the story well in this cover illustration. Text is handled subtly and is placed to the edges to allow the image room for impact. El Estoque Monta Vista HS Cupertino, Calif.Wednesday, November 14, 12
  31. 31. PHOTO, ART & GRAPHICS A powerful image, technically excellent and cropped well should be the goal of every media staff. Dominant and secondary images work together to coordinate storytelling. Note the overall appearance that evokes a website. The Southerner Grady HS AtlantaWednesday, November 14, 12
  32. 32. PHOTO, ART & GRAPHICS Clever cover illustrations are essential in newsmagazine design as they must convey a large topic and not a single news event. The “DIY” testing concept is illustrated with a hand-folded piece of origami from a Scantron sheet, the quintessential symbol of standardized testing. HiLine Carmel HS Carmel, Ind.Wednesday, November 14, 12
  33. 33. Teleios Mount Paran Christian School Kennesaw, Ga. PHOTOGRAPHY, ART & GRAPHICS Text bubbles (repeated throughout), vertical text, halftone screens. It’s all very trendy.Wednesday, November 14, 12
  34. 34. Aerie Brentwood School Los Angeles, Calif. PHOTOGRAPHY, ART & GRAPHICS Photo from unusual angle + graphic effects = a very dynamic spread.Wednesday, November 14, 12
  35. 35. Marksmen St. Mark’s School of Texas Dallas, Texas PHOTOGRAPHY, ART & GRAPHICS The whole book is clean and understated. This environmental portrait sets a tone, too.Wednesday, November 14, 12
  36. 36. Legend Boone HS Orlando, Fla. PHOTOGRAPHY, ART & GRAPHICS Traditional layout gets kicked up a notch with a retro-cool two-tone screen in the upper left.Wednesday, November 14, 12
  37. 37. REPORTING: TYPE & DEPTH • Major stories should show evidence of multiple sources. • Series or in-depth pieces should be prominent.Wednesday, November 14, 12
  38. 38. REPORTING Enterprising news dominates Page One with stories about college tuition, student government budget and educational facilities. The Hub Davis HS Davis, Calif.Wednesday, November 14, 12
  39. 39. REPORTING Page One features stories that affect readers: the rise of bus fare and credit recovery options for students. A rail of quick-read stories helps get more news on the page. The Stagg Line A.A. Stagg HS Stockton, Calif.Wednesday, November 14, 12
  40. 40. REPORTING Exposing students to ideas and stories outside their high school world is a role of the student press. The Urban Legend brings the schools mission into focus with this story about connecting students with global educational experiences. The Urban Legend The Urban School of San Francisco San FranciscoWednesday, November 14, 12
  41. 41. REPORTING Tackling an issue that is commonly known but rarely reported, the Highlights staff prominently puts plagiarism front and center. Highlights Beverly Hills HS Beverly Hills, Calif.Wednesday, November 14, 12
  42. 42. EDITORIAL LEADERSHIP • Opinion pages should be alive with a variety of content: staff editorials, cartoons, letters and personal columns. • Content should be consequential.Wednesday, November 14, 12
  43. 43. EDITORIAL LEADERSHIP In addition to the strong coverage of the issue of parenting, what stands out here is the teaser for the staff editorial — the thesis is presented on Page One with the full story teased inside. That’s innovative and gives prominence to the staff ’s view. 2011 WINNER The Standard The American School in London London, EnglandWednesday, November 14, 12
  44. 44. EDITORIAL LEADERSHIP A pro-con piece is presented well. In this case, the topic is relevant and has two distinct viewpoints. Consider adding a section where each student writer offers rebuttal to the other’s argument. 2011 WINNER The Southerner Henry W. Grady HS Atlanta, Ga.Wednesday, November 14, 12
  45. 45. 2010 WINNER The Falconer Torrey Pines HS San Diego, Calif. EDITORIAL LEADERSHIP A variety of art (cartoons and illustrations) as well as mugs break up these pages of text.Wednesday, November 14, 12
  46. 46. 2010 WINNER The Stagg Line A.A. Stagg HS Stockton, Calif. EDITORIAL LEADERSHIP A praise editorial is a nice change of pace. Many student voices are evident.Wednesday, November 14, 12
  47. 47. CONCEPT / THEME • Concept unifies coverage and content. • Theme is relevant to current year or issue and provides structure for storytelling.Wednesday, November 14, 12
  48. 48. CONCEPT/THEME Snapshots Titanian San Marino HS San Marino, Calif.Wednesday, November 14, 12
  49. 49. Titanian San Marino HS San Marino, Calif. CONCEPT/THEME Visual continuity is extended inside. White borders give the “snapshot” feel.Wednesday, November 14, 12
  50. 50. CONCEPT/THEME Where amazing happens Details Whitney HS Rocklin, Calif.Wednesday, November 14, 12
  51. 51. Details Whitney HS Rocklin, Calif. CONCEPT/THEME Type and color is on trend. A “5W’s” idea of “what” and “who” extends the theme.Wednesday, November 14, 12
  52. 52. SOME THINGS TO CONSIDER • Does your publication provide a sense of place? • When reading the publication, does the reader learn about the campus, the culture, the students and faculty? • Or, does the coverage feel generic?Wednesday, November 14, 12
  53. 53. SOME THINGS TO CONSIDER • Does the work feel contemporary? • The publication ought to look like it was produced this year. • Don’t start over each year, but the type and graphics need to evolve. • Look to trend-setting magazines, advertisements and other current printed materials for inspiration.Wednesday, November 14, 12
  54. 54. SOME THINGS TO CONSIDER • Do the stories matter? • Place the stories in context for the reader. • Set the agenda through investigations and enterprise pieces. • Localize regional, national and international stories. Focus on the campus.Wednesday, November 14, 12
  55. 55. SOME WAYS TO IMPROVE • Work on the content. Dig around your campus and community for real stories. Don’t overplay or sensationalize. Cover all aspects and all groups. • Pay attention to photography and graphics. These two areas help your publication stand out from others. Think of the best way to tell a story for readers to read and understand.Wednesday, November 14, 12
  56. 56. SOME WAYS TO IMPROVE • Details make the difference. Typography, white space, style — these are what set Pacemakers apart. • Have a strong editorial voice. Make the editorial pages a lively forum on substantive topics.Wednesday, November 14, 12
  57. 57. SOME WAYS TO IMPROVE • Make every story polished. Write tight. Readers will read long if it’s good. Put columnists on a word count diet. • Take your own photos or use common works. Find images to use under a Creative Commons license or similar permission to use. Attribute correctly. WikiCommons and Flickr both have free images.Wednesday, November 14, 12
  58. 58. SOME WAYS TO IMPROVE • Consider the alternatives. Look to alternate story forms in addition to the traditional story or copy block. Not only will your content attract more readers, the stories that need traditional treatment will stand out, too. • Don’t just copy the leaders. They aren’t copying you. They’re finding a new and innovative ways to present information. They’re setting the pace.Wednesday, November 14, 12
  59. 59. WHAT’S NEXT? The 2012 Pacemaker winners will be announced Saturday afternoon. Enter your student media in the 2012-13 contests. Watch your email and our website for deadlines and entry forms.Wednesday, November 14, 12
  60. 60. QUESTIONS? Thanks! E-mail: logan@studentpress.org Online: slideshare.net/loganaimoneWednesday, November 14, 12
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