Let's Get Engaged 13

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Student media staffs can engage with their audiences with these techniques.

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Let's Get Engaged 13

  1. 1. Let’s Get Engaged Logan H. Aimone, executive director National Scholastic Press Association Online: slideshare.net/loganaimoneFriday, March 22, 13
  2. 2. What is social media? It’s the use of Web-based and mobile technologies to turn communication into interactive dialogue. Let’s Get EngagedFriday, March 22, 13
  3. 3. How journalists use social media Let’s Get EngagedFriday, March 22, 13
  4. 4. How journalists use social media Distribution: Sharing / referring content Let’s Get EngagedFriday, March 22, 13
  5. 5. How journalists use social media Distribution: Sharing / referring content Crowdsourcing Let’s Get EngagedFriday, March 22, 13
  6. 6. How journalists use social media Distribution: Sharing / referring content Crowdsourcing Searching for sources or subjects Let’s Get EngagedFriday, March 22, 13
  7. 7. How journalists use social media Distribution: Sharing / referring content Crowdsourcing Searching for sources or subjects Interviewing Let’s Get EngagedFriday, March 22, 13
  8. 8. How journalists use social media Distribution: Sharing / referring content Crowdsourcing Searching for sources or subjects Interviewing Monitoring Let’s Get EngagedFriday, March 22, 13
  9. 9. How journalists use social media Distribution: Sharing / referring content Crowdsourcing Searching for sources or subjects Interviewing Monitoring Story ideas Let’s Get EngagedFriday, March 22, 13
  10. 10. How journalists use social media Distribution: Sharing / referring content Crowdsourcing Searching for sources or subjects Interviewing Monitoring Story ideas User feedback / engagement Let’s Get EngagedFriday, March 22, 13
  11. 11. Primary social media journalists use (or should): Let’s Get EngagedFriday, March 22, 13
  12. 12. Primary social media journalists use (or should): Facebook / LinkedIn / Google+ Let’s Get EngagedFriday, March 22, 13
  13. 13. Primary social media journalists use (or should): Facebook / LinkedIn / Google+ Twitter / Tumblr / Flickr / Instagram Let’s Get EngagedFriday, March 22, 13
  14. 14. Primary social media journalists use (or should): Facebook / LinkedIn / Google+ Twitter / Tumblr / Flickr / Instagram Vimeo / YouTube Let’s Get EngagedFriday, March 22, 13
  15. 15. Primary social media journalists use (or should): Facebook / LinkedIn / Google+ Twitter / Tumblr / Flickr / Instagram Vimeo / YouTube Geolocating: Foursquare, Google Latitude/Maps, Gowalla, etc. Let’s Get EngagedFriday, March 22, 13
  16. 16. Primary social media journalists use (or should): Facebook / LinkedIn / Google+ Twitter / Tumblr / Flickr / Instagram Vimeo / YouTube Geolocating: Foursquare, Google Latitude/Maps, Gowalla, etc. Pinterest Let’s Get EngagedFriday, March 22, 13
  17. 17. Let’s Get EngagedFriday, March 22, 13
  18. 18. FACEBOOK: Definition and statistics Source: Facebook 2013; Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  19. 19. FACEBOOK: Definition and statistics Among world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends Source: Facebook 2013; Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  20. 20. FACEBOOK: Definition and statistics Among world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends 680 million monthly active mobile users (Dec. 31, 2012) Source: Facebook 2013; Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  21. 21. FACEBOOK: Definition and statistics Among world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends 680 million monthly active mobile users (Dec. 31, 2012) Average user has 130 friends Source: Facebook 2013; Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  22. 22. FACEBOOK: Definition and statistics Among world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends 680 million monthly active mobile users (Dec. 31, 2012) Average user has 130 friends 50% of users return daily to the site Source: Facebook 2013; Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  23. 23. FACEBOOK: Definition and statistics Among world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends 680 million monthly active mobile users (Dec. 31, 2012) Average user has 130 friends 50% of users return daily to the site Photos are most popular shared and viewed item Source: Facebook 2013; Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  24. 24. FACEBOOK: Definition and statistics Among world’s largest social media websites with more than 1 billion monthly active users (December 2012) who create a network of friends 680 million monthly active mobile users (Dec. 31, 2012) Average user has 130 friends 50% of users return daily to the site Photos are most popular shared and viewed item 280-300 million photos uploaded per day Source: Facebook 2013; Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  25. 25. FACEBOOK: Impact Let’s Get EngagedFriday, March 22, 13
  26. 26. FACEBOOK: Impact Headlines have been organized by editors. Now they are organized by friends. Let’s Get EngagedFriday, March 22, 13
  27. 27. FACEBOOK: Impact Headlines have been organized by editors. Now they are organized by friends. “If searching for the news was the most important development of the last decade, sharing the news may be among the most important of the next.” — “Navigating News Online, Pew Research Center’s Project for Excellence in Journalism, May 2011 Let’s Get EngagedFriday, March 22, 13
  28. 28. FACEBOOK: Impact Headlines have been organized by editors. Now they are organized by friends. “If searching for the news was the most important development of the last decade, sharing the news may be among the most important of the next.” — “Navigating News Online, Pew Research Center’s Project for Excellence in Journalism, May 2011 Facebook drove 3% of traffic to 21 of 25 news sites in study, and 8% of traffic to Huffington Post. Let’s Get EngagedFriday, March 22, 13
  29. 29. FACEBOOK: Statistics Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  30. 30. FACEBOOK: Statistics Users are 3-4 times more likely to click “Like” for a story if they see a friend’s face as someone who “liked” the story. Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  31. 31. FACEBOOK: Statistics Users are 3-4 times more likely to click “Like” for a story if they see a friend’s face as someone who “liked” the story. Journalists who post content on a page or profile are likely to get more traffic if they… Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  32. 32. FACEBOOK: Statistics Users are 3-4 times more likely to click “Like” for a story if they see a friend’s face as someone who “liked” the story. Journalists who post content on a page or profile are likely to get more traffic if they… Use a 4- or 5-line post Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  33. 33. FACEBOOK: Statistics Users are 3-4 times more likely to click “Like” for a story if they see a friend’s face as someone who “liked” the story. Journalists who post content on a page or profile are likely to get more traffic if they… Use a 4- or 5-line post Ask a question Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  34. 34. FACEBOOK: Statistics Users are 3-4 times more likely to click “Like” for a story if they see a friend’s face as someone who “liked” the story. Journalists who post content on a page or profile are likely to get more traffic if they… Use a 4- or 5-line post Ask a question Include a thumbnail or photo Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  35. 35. FACEBOOK: Profiles & Pages Source: Facebook Let’s Get EngagedFriday, March 22, 13
  36. 36. FACEBOOK: Profiles & Pages An Individual Page (aka Profile) is the standard user experience. An individual develops a personal network of friends (up to 5,000) and can share status updates, photos, links and videos. With the Subscribe feature, you can determine who sees which updates — even targeting updates to certain groups. Source: Facebook Let’s Get EngagedFriday, March 22, 13
  37. 37. FACEBOOK: Profiles & Pages An Individual Page (aka Profile) is the standard user experience. An individual develops a personal network of friends (up to 5,000) and can share status updates, photos, links and videos. With the Subscribe feature, you can determine who sees which updates — even targeting updates to certain groups. An Organization Page is a more institutional site where an organization, business or public person can share and interact while maintaining separation from sources and avoiding conflicts of interest. Distribute content, engage with the audience and have a public presence — and no limit to connections. Source: Facebook Let’s Get EngagedFriday, March 22, 13
  38. 38. FACEBOOK: Pages Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  39. 39. FACEBOOK: Pages Nicholas Kristof of the New York Times uses Facebook to tell microstories. He says a good story is a good story on Facebook. Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  40. 40. Let’s Get EngagedFriday, March 22, 13
  41. 41. FACEBOOK: Pages Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  42. 42. FACEBOOK: Pages During breaking news, post often. Readers expect it. Engagement increases. Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  43. 43. FACEBOOK: Pages During breaking news, post often. Readers expect it. Engagement increases. Be transparent about who’s posting. Tag the person posting, or indicate in the text. Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  44. 44. FACEBOOK: Pages During breaking news, post often. Readers expect it. Engagement increases. Be transparent about who’s posting. Tag the person posting, or indicate in the text. Pages allow targeted distribution based on gender, age, location, language, etc. Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  45. 45. FACEBOOK: Pages During breaking news, post often. Readers expect it. Engagement increases. Be transparent about who’s posting. Tag the person posting, or indicate in the text. Pages allow targeted distribution based on gender, age, location, language, etc. Provide a behind-the-scenes look Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  46. 46. FACEBOOK: Crowdsourcing Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  47. 47. FACEBOOK: Crowdsourcing Crowdsourcing is using the “crowd” to provide ideas, sources, information and leads. Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  48. 48. FACEBOOK: Crowdsourcing Crowdsourcing is using the “crowd” to provide ideas, sources, information and leads. Submitted content Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  49. 49. FACEBOOK: Crowdsourcing Crowdsourcing is using the “crowd” to provide ideas, sources, information and leads. Submitted content Enlisting readers in the process Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  50. 50. FACEBOOK: Crowdsourcing Crowdsourcing is using the “crowd” to provide ideas, sources, information and leads. Submitted content Enlisting readers in the process Story ideas Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  51. 51. FACEBOOK: Crowdsourcing Crowdsourcing is using the “crowd” to provide ideas, sources, information and leads. Submitted content Enlisting readers in the process Story ideas Direct access to the source (source available to respond to questions via Facebook, etc.) Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  52. 52. FACEBOOK: Crowdsourcing Crowdsourcing is using the “crowd” to provide ideas, sources, information and leads. Submitted content Enlisting readers in the process Story ideas Direct access to the source (source available to respond to questions via Facebook, etc.) Using Questions feature for high engagement Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  53. 53. FACEBOOK: Crowdsourcing Crowdsourcing is using the “crowd” to provide ideas, sources, information and leads. Submitted content Enlisting readers in the process Story ideas Direct access to the source (source available to respond to questions via Facebook, etc.) Using Questions feature for high engagement Let viewers decide content Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  54. 54. FACEBOOK: Other items Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  55. 55. FACEBOOK: Other items Feeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post. Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  56. 56. FACEBOOK: Other items Feeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post. Find sources or discover connections with Graph Search (friends or people who like a topic or have photos posted). Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  57. 57. FACEBOOK: Other items Feeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post. Find sources or discover connections with Graph Search (friends or people who like a topic or have photos posted). Search public updates. Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  58. 58. FACEBOOK: Other items Feeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post. Find sources or discover connections with Graph Search (friends or people who like a topic or have photos posted). Search public updates. Search administrators of Groups. Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  59. 59. FACEBOOK: Other items Feeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post. Find sources or discover connections with Graph Search (friends or people who like a topic or have photos posted). Search public updates. Search administrators of Groups. Videocalling for interviews Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  60. 60. FACEBOOK: Other items Feeds don’t work. They’re impersonal and automated. Readers engage when they know a person is behind the post. Find sources or discover connections with Graph Search (friends or people who like a topic or have photos posted). Search public updates. Search administrators of Groups. Videocalling for interviews facebook.com/journalists Source: Facebook + Journalists, July 2011 Let’s Get EngagedFriday, March 22, 13
  61. 61. FACEBOOK: What you should do Let’s Get EngagedFriday, March 22, 13
  62. 62. FACEBOOK: What you should do Build a network of “Likes,” because you will have a broader network for sharing. Let’s Get EngagedFriday, March 22, 13
  63. 63. FACEBOOK: What you should do Build a network of “Likes,” because you will have a broader network for sharing. Use Insights to determine when the best time of day is for posting. Let’s Get EngagedFriday, March 22, 13
  64. 64. FACEBOOK: What you should do Build a network of “Likes,” because you will have a broader network for sharing. Use Insights to determine when the best time of day is for posting. Mid-day, 6 p.m., and late night are best, though your community’s peak may vary. Let’s Get EngagedFriday, March 22, 13
  65. 65. FACEBOOK: What you should do Build a network of “Likes,” because you will have a broader network for sharing. Use Insights to determine when the best time of day is for posting. Mid-day, 6 p.m., and late night are best, though your community’s peak may vary. You want engagement, which means you must improve reach. Get more “likes” for your page. Let’s Get EngagedFriday, March 22, 13
  66. 66. FACEBOOK: What you should do Build a network of “Likes,” because you will have a broader network for sharing. Use Insights to determine when the best time of day is for posting. Mid-day, 6 p.m., and late night are best, though your community’s peak may vary. You want engagement, which means you must improve reach. Get more “likes” for your page. Use a long post. Let’s Get EngagedFriday, March 22, 13
  67. 67. FACEBOOK: What you should do Build a network of “Likes,” because you will have a broader network for sharing. Use Insights to determine when the best time of day is for posting. Mid-day, 6 p.m., and late night are best, though your community’s peak may vary. You want engagement, which means you must improve reach. Get more “likes” for your page. Use a long post. Ask a question. Let’s Get EngagedFriday, March 22, 13
  68. 68. FACEBOOK: What you should do Build a network of “Likes,” because you will have a broader network for sharing. Use Insights to determine when the best time of day is for posting. Mid-day, 6 p.m., and late night are best, though your community’s peak may vary. You want engagement, which means you must improve reach. Get more “likes” for your page. Use a long post. Ask a question. Include a thumbnail or photo. Let’s Get EngagedFriday, March 22, 13
  69. 69. Let’s Get EngagedFriday, March 22, 13
  70. 70. GOOGLE+ and LinkedIn: Definition and statistics Let’s Get EngagedFriday, March 22, 13
  71. 71. GOOGLE+ and LinkedIn: Definition and statistics Google+ allows a Google user to both follow and be followed online. The user has the ability to group followers in “circles” and determine what information is shared with each circle. People are not told the circle in which they are grouped. Let’s Get EngagedFriday, March 22, 13
  72. 72. GOOGLE+ and LinkedIn: Definition and statistics Google+ allows a Google user to both follow and be followed online. The user has the ability to group followers in “circles” and determine what information is shared with each circle. People are not told the circle in which they are grouped. Additional features: ability to save items to read later (compared to a linear stream of information), video chat in “hangouts,” integration with Google products like Gmail, Google Drive and YouTube. Let’s Get EngagedFriday, March 22, 13
  73. 73. GOOGLE+ and LinkedIn: Definition and statistics Google+ allows a Google user to both follow and be followed online. The user has the ability to group followers in “circles” and determine what information is shared with each circle. People are not told the circle in which they are grouped. Additional features: ability to save items to read later (compared to a linear stream of information), video chat in “hangouts,” integration with Google products like Gmail, Google Drive and YouTube. LinkedIn is a social networking website for people in professional occupations. Let’s Get EngagedFriday, March 22, 13
  74. 74. GOOGLE+: Definition, statistics and uses Let’s Get EngagedFriday, March 22, 13
  75. 75. GOOGLE+: Definition, statistics and uses Google+ launched June 28, 2011. As of December 2012, it had more than 500 million users. Let’s Get EngagedFriday, March 22, 13
  76. 76. GOOGLE+: Definition, statistics and uses Google+ launched June 28, 2011. As of December 2012, it had more than 500 million users. Google+ now has pages for businesses. Let’s Get EngagedFriday, March 22, 13
  77. 77. GOOGLE+: Definition, statistics and uses Google+ launched June 28, 2011. As of December 2012, it had more than 500 million users. Google+ now has pages for businesses. “Hangouts” could become the next focus group, group interview or way to interact with reporters or sources. Let’s Get EngagedFriday, March 22, 13
  78. 78. GOOGLE+: Definition, statistics and uses Google+ launched June 28, 2011. As of December 2012, it had more than 500 million users. Google+ now has pages for businesses. “Hangouts” could become the next focus group, group interview or way to interact with reporters or sources. “Sparks” allows a user to identify interest areas, and Google will suggest items — like a pre-search. Let’s Get EngagedFriday, March 22, 13
  79. 79. GOOGLE+: Definition, statistics and uses Google+ launched June 28, 2011. As of December 2012, it had more than 500 million users. Google+ now has pages for businesses. “Hangouts” could become the next focus group, group interview or way to interact with reporters or sources. “Sparks” allows a user to identify interest areas, and Google will suggest items — like a pre-search. The +1 button allows users to recommend items. Let’s Get EngagedFriday, March 22, 13
  80. 80. GOOGLE+: Definition, statistics and uses Google+ launched June 28, 2011. As of December 2012, it had more than 500 million users. Google+ now has pages for businesses. “Hangouts” could become the next focus group, group interview or way to interact with reporters or sources. “Sparks” allows a user to identify interest areas, and Google will suggest items — like a pre-search. The +1 button allows users to recommend items. Content can be downloaded. Let’s Get EngagedFriday, March 22, 13
  81. 81. LinkedIn: Uses Let’s Get EngagedFriday, March 22, 13
  82. 82. LinkedIn: Uses LinkedIn launched May 5, 2003, and has 200 million active users. Let’s Get EngagedFriday, March 22, 13
  83. 83. LinkedIn: Uses LinkedIn launched May 5, 2003, and has 200 million active users. LinkedIn allows users to build and maintain contacts, upload a résumé, seek jobs, subscribe to and distribute/share content, and participate in discussion groups. Let’s Get EngagedFriday, March 22, 13
  84. 84. Let’s Get EngagedFriday, March 22, 13
  85. 85. TWITTER: Definition and statistics Let’s Get EngagedFriday, March 22, 13
  86. 86. TWITTER: Definition and statistics Twitter is a microblogging website with mobile apps that provides 140-character updates. Users can have followers, follow others and be part of lists. Non-users can search or see public tweets. Twitter turned 7 in March 2013. Let’s Get EngagedFriday, March 22, 13
  87. 87. TWITTER: Definition and statistics Twitter is a microblogging website with mobile apps that provides 140-character updates. Users can have followers, follow others and be part of lists. Non-users can search or see public tweets. Twitter turned 7 in March 2013. 140 million active users and 340 million tweets per day. Average user has tweeted 307 times and has 51 followers. 62 percent of users are age 18-34. Let’s Get EngagedFriday, March 22, 13
  88. 88. TWITTER: Definition and statistics Twitter is a microblogging website with mobile apps that provides 140-character updates. Users can have followers, follow others and be part of lists. Non-users can search or see public tweets. Twitter turned 7 in March 2013. 140 million active users and 340 million tweets per day. Average user has tweeted 307 times and has 51 followers. 62 percent of users are age 18-34. 32 percent of all Internet users are using Twitter, and half of those are by mobile device. Let’s Get EngagedFriday, March 22, 13
  89. 89. TWITTER: Definition and statistics Twitter is a microblogging website with mobile apps that provides 140-character updates. Users can have followers, follow others and be part of lists. Non-users can search or see public tweets. Twitter turned 7 in March 2013. 140 million active users and 340 million tweets per day. Average user has tweeted 307 times and has 51 followers. 62 percent of users are age 18-34. 32 percent of all Internet users are using Twitter, and half of those are by mobile device. A hashtag is a term used to tag a post for search. It includes the # sign and a word, phrase or abbreviation. Let’s Get EngagedFriday, March 22, 13
  90. 90. TWITTER: Uses Let’s Get EngagedFriday, March 22, 13
  91. 91. TWITTER: Uses The main uses for Twitter are distribution, engagement and monitoring. Let’s Get EngagedFriday, March 22, 13
  92. 92. TWITTER: Uses The main uses for Twitter are distribution, engagement and monitoring. Build a network of relevant followers (and people to follow). Interact with them in the ways below. Let’s Get EngagedFriday, March 22, 13
  93. 93. TWITTER: Uses The main uses for Twitter are distribution, engagement and monitoring. Build a network of relevant followers (and people to follow). Interact with them in the ways below. Share content or refer users to content. Let’s Get EngagedFriday, March 22, 13
  94. 94. TWITTER: Uses The main uses for Twitter are distribution, engagement and monitoring. Build a network of relevant followers (and people to follow). Interact with them in the ways below. Share content or refer users to content. Engage with users: ask/answer questions, clarify, respond to criticism, get ideas. Let’s Get EngagedFriday, March 22, 13
  95. 95. TWITTER: Uses The main uses for Twitter are distribution, engagement and monitoring. Build a network of relevant followers (and people to follow). Interact with them in the ways below. Share content or refer users to content. Engage with users: ask/answer questions, clarify, respond to criticism, get ideas. Monitor what others are tweeting about to get leads, ideas and sources. Let’s Get EngagedFriday, March 22, 13
  96. 96. TWITTER: Uses The main uses for Twitter are distribution, engagement and monitoring. Build a network of relevant followers (and people to follow). Interact with them in the ways below. Share content or refer users to content. Engage with users: ask/answer questions, clarify, respond to criticism, get ideas. Monitor what others are tweeting about to get leads, ideas and sources. Curate tweets as basis for a sidebar in print or online. Let’s Get EngagedFriday, March 22, 13
  97. 97. Let’s Get EngagedFriday, March 22, 13
  98. 98. INSTAGRAM / TUMBLR / FLICKR: Definition and statistics Let’s Get EngagedFriday, March 22, 13
  99. 99. INSTAGRAM / TUMBLR / FLICKR: Definition and statistics Instagram is a social photo-sharing site with mobile integration. It is owned by Facebook. User takes a photo, applies a filter, selects location and shares with the audience (including other platforms). Let’s Get EngagedFriday, March 22, 13
  100. 100. INSTAGRAM / TUMBLR / FLICKR: Definition and statistics Instagram is a social photo-sharing site with mobile integration. It is owned by Facebook. User takes a photo, applies a filter, selects location and shares with the audience (including other platforms). Tumblr is a microblogging platform and social networking website where users can post multimedia and follow others’ blogs. Let’s Get EngagedFriday, March 22, 13
  101. 101. INSTAGRAM / TUMBLR / FLICKR: Definition and statistics Instagram is a social photo-sharing site with mobile integration. It is owned by Facebook. User takes a photo, applies a filter, selects location and shares with the audience (including other platforms). Tumblr is a microblogging platform and social networking website where users can post multimedia and follow others’ blogs. Flickr is a photo/image-sharing site. Let’s Get EngagedFriday, March 22, 13
  102. 102. Let’s Get EngagedFriday, March 22, 13
  103. 103. VIMEO / YOUTUBE / FLICKR: Definition and statistics Let’s Get EngagedFriday, March 22, 13
  104. 104. VIMEO / YOUTUBE / FLICKR: Definition and statistics Vimeo and YouTube are video-sharing websites. Let’s Get EngagedFriday, March 22, 13
  105. 105. VIMEO / YOUTUBE / FLICKR: Definition and statistics Vimeo and YouTube are video-sharing websites. Flickr is a photo/image-sharing site. Let’s Get EngagedFriday, March 22, 13
  106. 106. PHOTO/VIDEO BLOGGING SITES: Uses Let’s Get EngagedFriday, March 22, 13
  107. 107. PHOTO/VIDEO BLOGGING SITES: Uses Vimeo and YouTube channels can be utilized for sharing extra video from a news story; a behind-the- scenes look at the journalist’s job; or to interact with users, like responding to queries. Let’s Get EngagedFriday, March 22, 13
  108. 108. PHOTO/VIDEO BLOGGING SITES: Uses Vimeo and YouTube channels can be utilized for sharing extra video from a news story; a behind-the- scenes look at the journalist’s job; or to interact with users, like responding to queries. Instagram, Tumblr and Flickr can be used in some of the same ways but with still images. Let’s Get EngagedFriday, March 22, 13
  109. 109. PHOTO/VIDEO BLOGGING SITES: Uses Vimeo and YouTube channels can be utilized for sharing extra video from a news story; a behind-the- scenes look at the journalist’s job; or to interact with users, like responding to queries. Instagram, Tumblr and Flickr can be used in some of the same ways but with still images. All can also be used to search for sources or monitor what people are talking about or find interesting. Let’s Get EngagedFriday, March 22, 13
  110. 110. PHOTO/VIDEO BLOGGING SITES: Uses Vimeo and YouTube channels can be utilized for sharing extra video from a news story; a behind-the- scenes look at the journalist’s job; or to interact with users, like responding to queries. Instagram, Tumblr and Flickr can be used in some of the same ways but with still images. All can also be used to search for sources or monitor what people are talking about or find interesting. 200 million videos are watched on YouTube every hour! Let’s Get EngagedFriday, March 22, 13
  111. 111. PHOTO/VIDEO BLOGGING SITES: Statistics Let’s Get EngagedFriday, March 22, 13
  112. 112. PHOTO/VIDEO BLOGGING SITES: Statistics Instagram has 100 million monthly active users. Let’s Get EngagedFriday, March 22, 13
  113. 113. PHOTO/VIDEO BLOGGING SITES: Statistics Instagram has 100 million monthly active users. 40 million photos are uploaded to Instagram daily. Let’s Get EngagedFriday, March 22, 13
  114. 114. PHOTO/VIDEO BLOGGING SITES: Statistics Instagram has 100 million monthly active users. 40 million photos are uploaded to Instagram daily. Users can like a photo and share (also embedded within Facebook). Let’s Get EngagedFriday, March 22, 13
  115. 115. PHOTO/VIDEO BLOGGING SITES: Statistics Instagram has 100 million monthly active users. 40 million photos are uploaded to Instagram daily. Users can like a photo and share (also embedded within Facebook). Instagram records more than 8,500 likes and 1,000 comments — per second. Let’s Get EngagedFriday, March 22, 13
  116. 116. Let’s Get EngagedFriday, March 22, 13
  117. 117. GEOLOCATION APPS: Definition and statistics Let’s Get EngagedFriday, March 22, 13
  118. 118. GEOLOCATION APPS: Definition and statistics Typically, geolocation apps do two things: Let’s Get EngagedFriday, March 22, 13
  119. 119. GEOLOCATION APPS: Definition and statistics Typically, geolocation apps do two things: They report your location to other users. Let’s Get EngagedFriday, March 22, 13
  120. 120. GEOLOCATION APPS: Definition and statistics Typically, geolocation apps do two things: They report your location to other users. They associate real-world locations (such as restaurants and events) to your location. Let’s Get EngagedFriday, March 22, 13
  121. 121. GEOLOCATION APPS: Definition and statistics Typically, geolocation apps do two things: They report your location to other users. They associate real-world locations (such as restaurants and events) to your location. These apps use the GPS chip in a phone or mobile device to determine location. Let’s Get EngagedFriday, March 22, 13
  122. 122. GEOLOCATION APPS: Definition and statistics Typically, geolocation apps do two things: They report your location to other users. They associate real-world locations (such as restaurants and events) to your location. These apps use the GPS chip in a phone or mobile device to determine location. Apps like Foursquare allow users to “check in” at a location. Sometimes businesses will offer deals for checking in. Let’s Get EngagedFriday, March 22, 13
  123. 123. GEOLOCATION: Uses Let’s Get EngagedFriday, March 22, 13
  124. 124. GEOLOCATION: Uses Journalists can use geolocation apps to see who has checked in at a location or event. Let’s Get EngagedFriday, March 22, 13
  125. 125. GEOLOCATION: Uses Journalists can use geolocation apps to see who has checked in at a location or event. Use the apps to monitor buzz or develop story ideas. Let’s Get EngagedFriday, March 22, 13
  126. 126. GEOLOCATION: Uses Journalists can use geolocation apps to see who has checked in at a location or event. Use the apps to monitor buzz or develop story ideas. Some mobile apps like Yelp! allow users to post reviews of businesses. Let’s Get EngagedFriday, March 22, 13
  127. 127. GEOLOCATION: Uses Journalists can use geolocation apps to see who has checked in at a location or event. Use the apps to monitor buzz or develop story ideas. Some mobile apps like Yelp! allow users to post reviews of businesses. Combine geolocation with other mobile device-based tools such as QR codes or Groupons. Let’s Get EngagedFriday, March 22, 13
  128. 128. Let’s Get EngagedFriday, March 22, 13
  129. 129. PINTEREST: Uses Let’s Get EngagedFriday, March 22, 13
  130. 130. PINTEREST: Uses Pinterest is a “virtual pinboard,” where users can organize and share items they find online. They can browse pinboards created by other users to discover new things and shared interests. It’s the third-largest social network, behind Facebook and Twitter. Let’s Get EngagedFriday, March 22, 13
  131. 131. PINTEREST: Uses Pinterest is a “virtual pinboard,” where users can organize and share items they find online. They can browse pinboards created by other users to discover new things and shared interests. It’s the third-largest social network, behind Facebook and Twitter. Home, Arts and Crafts and Style/Fashion are the most popular categories. Let’s Get EngagedFriday, March 22, 13
  132. 132. PINTEREST: Uses Pinterest is a “virtual pinboard,” where users can organize and share items they find online. They can browse pinboards created by other users to discover new things and shared interests. It’s the third-largest social network, behind Facebook and Twitter. Home, Arts and Crafts and Style/Fashion are the most popular categories. Top five sources for pins are Etsy, Google, Flickr, Tumblr and weheartit. Let’s Get EngagedFriday, March 22, 13
  133. 133. PINTEREST: Uses Pinterest is a “virtual pinboard,” where users can organize and share items they find online. They can browse pinboards created by other users to discover new things and shared interests. It’s the third-largest social network, behind Facebook and Twitter. Home, Arts and Crafts and Style/Fashion are the most popular categories. Top five sources for pins are Etsy, Google, Flickr, Tumblr and weheartit. The site is three years old and has 48.7 million active users (ahead of Tumblr). Let’s Get EngagedFriday, March 22, 13
  134. 134. PINTEREST: Uses Let’s Get EngagedFriday, March 22, 13
  135. 135. PINTEREST: Uses Over 80% of pins are re-pins. Let’s Get EngagedFriday, March 22, 13
  136. 136. PINTEREST: Uses Over 80% of pins are re-pins. That means content is shared and re-shared. The viral aspect of Pinterest contributed to its rapid growth. Let’s Get EngagedFriday, March 22, 13
  137. 137. PINTEREST: Uses Over 80% of pins are re-pins. That means content is shared and re-shared. The viral aspect of Pinterest contributed to its rapid growth. It’s another tool to curate the Web — and show, not just tell. A user gathers and bundles images and ideas from multiple sources. Let’s Get EngagedFriday, March 22, 13
  138. 138. PINTEREST: Uses Over 80% of pins are re-pins. That means content is shared and re-shared. The viral aspect of Pinterest contributed to its rapid growth. It’s another tool to curate the Web — and show, not just tell. A user gathers and bundles images and ideas from multiple sources. Browse. Listen/monitor. Let’s Get EngagedFriday, March 22, 13
  139. 139. PINTEREST: Uses Over 80% of pins are re-pins. That means content is shared and re-shared. The viral aspect of Pinterest contributed to its rapid growth. It’s another tool to curate the Web — and show, not just tell. A user gathers and bundles images and ideas from multiple sources. Browse. Listen/monitor. Curate a pinboard of resources. Top 10 lists. Photo of the Day. Let’s Get EngagedFriday, March 22, 13
  140. 140. PINTEREST: Uses Over 80% of pins are re-pins. That means content is shared and re-shared. The viral aspect of Pinterest contributed to its rapid growth. It’s another tool to curate the Web — and show, not just tell. A user gathers and bundles images and ideas from multiple sources. Browse. Listen/monitor. Curate a pinboard of resources. Top 10 lists. Photo of the Day. Share the news. Let’s Get EngagedFriday, March 22, 13
  141. 141. Other digital media tools Let’s Get EngagedFriday, March 22, 13
  142. 142. Other digital media tools Delicious: Social bookmarking Let’s Get EngagedFriday, March 22, 13
  143. 143. Other digital media tools Delicious: Social bookmarking Storify: A website that allows curation and combination of multiple elements from social media (like tweets, Facebook status updates, etc.) Let’s Get EngagedFriday, March 22, 13
  144. 144. Other digital media tools Delicious: Social bookmarking Storify: A website that allows curation and combination of multiple elements from social media (like tweets, Facebook status updates, etc.) Evernote: Keep track of many bits of information from multiple formats Let’s Get EngagedFriday, March 22, 13
  145. 145. Other digital media tools Delicious: Social bookmarking Storify: A website that allows curation and combination of multiple elements from social media (like tweets, Facebook status updates, etc.) Evernote: Keep track of many bits of information from multiple formats Snapchat: Share photos with a limited circle of friends. The photos are only visible temporarily. Let’s Get EngagedFriday, March 22, 13
  146. 146. How will you utilize these powerful new tools? Let’s Get EngagedFriday, March 22, 13
  147. 147. How will you utilize these powerful new tools? They are evolving rapidly. Let’s Get EngagedFriday, March 22, 13
  148. 148. How will you utilize these powerful new tools? They are evolving rapidly. Research data are becoming available, which will prove valuable to how journalists use the tools effectively. Let’s Get EngagedFriday, March 22, 13
  149. 149. Questions? Let’s Get EngagedFriday, March 22, 13
  150. 150. Questions? Find this presentation at slideshare.net/loganaimone Let’s Get EngagedFriday, March 22, 13
  151. 151. Questions? Find this presentation at slideshare.net/loganaimone Email me at logan@studentpress.org Let’s Get EngagedFriday, March 22, 13

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