0
50
Logan Aimone, MJE // School Newspapers Online
TIPSTO IMPROVE YOUR WEBSITE
Tuesday, March 18, 14
50
TIPSORGANIZING THE HOME PAGE
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
Publish often.
Don’t be tied to print
publication dates. The website
should be used to com...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Consume online journalism.
Pay attention to how you read
it, what works and what doesn’t.
...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Consume online journalism.
ORGANIZING THE HOME PAGE
2
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
Consume online journalism.
ORGANIZING THE HOME PAGE
2
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
Plan for breaking news.
Have a plan so your staff is
ready to report immediately and
add t...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Plan for breaking news.
ORGANIZING THE HOME PAGE
3
Kirkwood High School, Kirkwood, Mo.
the...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Trim the categories.
Only include those categories in
your navigation bar or on your
homep...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Trim the categories.
ORGANIZING THE HOME PAGE
4
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
One category
per story.
Assign a story to
just one category,
either a parent or
child. Sto...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Include widgets that make
sense.
Content categories, polls, most
popular stories, video/ph...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Create a clear hierarchy on
your homepage.
Help your reader know what’s
important.
ORGANIZ...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Redesign your homepage for
special events/reports.
Understand why the viewer is
coming to ...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Redesign your homepage for
special events/reports.
ORGANIZING THE HOME PAGE
8
Benilde-St. ...
50
TIPSDISPLAYING CONTENT
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
Tabs or indents are not
necessary.
WordPress will insert space
between paragraphs to indic...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Link related stories together.
Use a related stories box,
hyperlinks or chapters to
provid...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use contextual linking within
your stories.
Direct the reader to explanatory
pages, source...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use relative paths for all links
within your site.
This means just the part after
the doma...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use short links, not URLs. Even
better, use relative short links.
This makes it easy to fi...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Your main image should be set
as your Featured Image.
This ensures an image will come
up w...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Separate the writer’s name into
a custom field.
This helps with search and
organizing the ...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use original images.
(or at least Creative Commons
images with appropriate “share”
qualiti...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Add captions (and credits) to
all photos.
ORGANIZING & DISPLAYING CONTENT
17
Tuesday, Marc...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Be an editor. Curate only the
best images for a gallery or
slideshow.
Don’t add dozens of ...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Have a plan for tags, which
allow readers to quickly search
for related content.
Use tags ...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Have a plan for tags, which
allow readers to quickly search
for related content.
ORGANIZIN...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Humor and lighter content can
bring readers to your site.
Once they are there, have more
s...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Embed Web elements for
interactivity.
https://www.thinglink.com/
http://infogr.am/
http://...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Embed Web elements for
interactivity.
ORGANIZING & DISPLAYING CONTENT
21
Grosse Pointe Nor...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Embed Web elements for
interactivity.
ORGANIZING & DISPLAYING CONTENT
21
Tuesday, March 18...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Embed Web elements for
interactivity.
ORGANIZING & DISPLAYING CONTENT
21
Tuesday, March 18...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use text as needed.
Videos and pictures can tell a
full story.
ORGANIZING & DISPLAYING CON...
50
TIPSUNPUBLISHED CONTENT
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use the Paste as Plain Text tool.
Avoid awkward characters and
formatting.
MANAGING UNPUBL...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use the Paste as Plain Text tool.
Avoid awkward characters and
formatting.
MANAGING UNPUBL...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Resize your photos before
uploading and use Photoshop’s
Save for Web option.
This guarante...
50
TIPSDESIGN PRACTICES
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
Select a color scheme that
evokes your school but doesn’t
necessarily match it.
Colors for...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Select a good color scheme.
DESIGN PRACTICES
25
Community HS, Ann Arbor, Mich.
www.chscomm...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Select a good color scheme.
DESIGN PRACTICES
25
Lewisville (Texas) HS
www.farhar.net
Manch...
50 TIPS
TO IMPROVE
YOUR WEBSITE
The Web has all colors.
Don’t use black and white
photos.
DESIGN PRACTICES
26
Tuesday, Mar...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use horizontal photos.
Vertical images are not as
Web-friendly as horizontal
images in mos...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use horizontal photos.
DESIGN PRACTICES
27
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use horizontal photos.
DESIGN PRACTICES
27
Lots of empty space
from an irregular
photo siz...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use horizontal photos.
DESIGN PRACTICES
27
Face is cropped
from photo.
Tuesday, March 18, ...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Design applies to the home
page and the story page.
Consider “the look” of each
story.
Don...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use other material (B-roll, pics,
pull quotes, ads, related links)
to keep the reader’s at...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Design a favicon.
Find instructions online to
create a 16x16 pixel icon to
insert into you...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Go wild! Design a bullet point
image.
You can add code to use an
image or character.
DESIG...
50
TIPSTECHNICAL TIPS
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
Don’t use FTP for file sharing or
storage.
A site like Dropbox or Google
Drive/Docs is mad...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Prevent your site from being
hacked by performing updates
to WordPress, theme and
plugins....
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use plugins sparingly because
they slow the speed at which
the site loads.
TECHNICAL TIPS
...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use the iframe embed code,
not plugins, for YouTube,
Vimeo, Issuu.
If the plugin is deacti...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use responsive design because
a site will be viewed on
multiple devices.
TECHNICAL TIPS
36...
50
TIPSSTAFF & CLASS MANAGEMENT
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
Have a key student responsible
for the website with a title and
position equivalent to
man...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Develop a social media editor
position.
Have that person be an expert
in social media. Tea...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use Google Analytics to learn
about your audience.
Who’s visiting?
When?
What did they loo...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use Google Analytics to learn
about your audience.
STAFF & CLASS MANAGEMENT
39
Infrequent ...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use Google Analytics to learn
about your audience.
STAFF & CLASS MANAGEMENT
39
Steady week...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Develop and implement a
comments policy.
STAFF & CLASS MANAGEMENT
40
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
Push your staff. Write more.
Gain followers. Try new things.
Set goals based on analytics
...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Accept local advertisements to
create revenue.
Combine with print for a
package.
Use analy...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Install an AdSense widget on
your site to create revenue.
This will serve ads to users
bas...
50
TIPSPROMOTIONS
Tuesday, March 18, 14
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use the same social media as
your audience. Follow all
students, teachers and coaches.
Use...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Use your Twitter feed to tease
to your website.
You don’t need your feed on the
site unles...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Consider having more than one
Twitter feed that brings new
news to the site.  
A sports ac...
50 TIPS
TO IMPROVE
YOUR WEBSITE
QR codes can link print
material to the Web — and
drive traffic.
PROMOTIONS
47
Tuesday, Ma...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Post your links on Google Plus
to increase prominence of your
stories in the search result...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Send original Tweets and
Facebook posts to create
traffic.
Have a personality, not
an auto...
50 TIPS
TO IMPROVE
YOUR WEBSITE
Broaden your audience beyond
students and parents.
Use Reddit or other social
media to sha...
Logan Aimone, MJE // School Newspapers Online
logan@snosites.com schoolnewspapersonline.com
QUESTIONS?FIRE AWAY.
Tuesday, ...
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50 Tips to Improve Your Website

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Regardless of your platform or theme, learn best practices to make your news website stand out with these 50 tips.

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Transcript of "50 Tips to Improve Your Website"

  1. 1. 50 Logan Aimone, MJE // School Newspapers Online TIPSTO IMPROVE YOUR WEBSITE Tuesday, March 18, 14
  2. 2. 50 TIPSORGANIZING THE HOME PAGE Tuesday, March 18, 14
  3. 3. 50 TIPS TO IMPROVE YOUR WEBSITE Publish often. Don’t be tied to print publication dates. The website should be used to communicate news immediately. Go online first. ORGANIZING THE HOME PAGE 1 Tuesday, March 18, 14
  4. 4. 50 TIPS TO IMPROVE YOUR WEBSITE Consume online journalism. Pay attention to how you read it, what works and what doesn’t. Figure out how to emulate the models you like. ORGANIZING THE HOME PAGE 2 Tuesday, March 18, 14
  5. 5. 50 TIPS TO IMPROVE YOUR WEBSITE Consume online journalism. ORGANIZING THE HOME PAGE 2 Tuesday, March 18, 14
  6. 6. 50 TIPS TO IMPROVE YOUR WEBSITE Consume online journalism. ORGANIZING THE HOME PAGE 2 Tuesday, March 18, 14
  7. 7. 50 TIPS TO IMPROVE YOUR WEBSITE Plan for breaking news. Have a plan so your staff is ready to report immediately and add to coverage as time allows. ORGANIZING THE HOME PAGE 3 Tuesday, March 18, 14
  8. 8. 50 TIPS TO IMPROVE YOUR WEBSITE Plan for breaking news. ORGANIZING THE HOME PAGE 3 Kirkwood High School, Kirkwood, Mo. thekirkwoodcall.com Tuesday, March 18, 14
  9. 9. 50 TIPS TO IMPROVE YOUR WEBSITE Trim the categories. Only include those categories in your navigation bar or on your homepage to which you publish regularly. ORGANIZING THE HOME PAGE 4 Tuesday, March 18, 14
  10. 10. 50 TIPS TO IMPROVE YOUR WEBSITE Trim the categories. ORGANIZING THE HOME PAGE 4 Tuesday, March 18, 14
  11. 11. 50 TIPS TO IMPROVE YOUR WEBSITE One category per story. Assign a story to just one category, either a parent or child. Stories should not show up in multiple places on the homepage. ORGANIZING THE HOME PAGE 5 Tuesday, March 18, 14
  12. 12. 50 TIPS TO IMPROVE YOUR WEBSITE Include widgets that make sense. Content categories, polls, most popular stories, video/photo streams. Reconsider weather widgets — no one relies on your website for a weather report. ORGANIZING THE HOME PAGE 6 Tuesday, March 18, 14
  13. 13. 50 TIPS TO IMPROVE YOUR WEBSITE Create a clear hierarchy on your homepage. Help your reader know what’s important. ORGANIZING THE HOME PAGE 7 Tuesday, March 18, 14
  14. 14. 50 TIPS TO IMPROVE YOUR WEBSITE Redesign your homepage for special events/reports. Understand why the viewer is coming to your site that day. ORGANIZING THE HOME PAGE 8 Tuesday, March 18, 14
  15. 15. 50 TIPS TO IMPROVE YOUR WEBSITE Redesign your homepage for special events/reports. ORGANIZING THE HOME PAGE 8 Benilde-St. Margaret’s School St. Louis Park, Minn. bsmknighterrant.com Tuesday, March 18, 14
  16. 16. 50 TIPSDISPLAYING CONTENT Tuesday, March 18, 14
  17. 17. 50 TIPS TO IMPROVE YOUR WEBSITE Tabs or indents are not necessary. WordPress will insert space between paragraphs to indicate a break. ORGANIZING & DISPLAYING CONTENT 9 Tuesday, March 18, 14
  18. 18. 50 TIPS TO IMPROVE YOUR WEBSITE Link related stories together. Use a related stories box, hyperlinks or chapters to provide backstory to the reader. ORGANIZING & DISPLAYING CONTENT 10 Tuesday, March 18, 14
  19. 19. 50 TIPS TO IMPROVE YOUR WEBSITE Use contextual linking within your stories. Direct the reader to explanatory pages, source documents or more information. ORGANIZING & DISPLAYING CONTENT 11 Tuesday, March 18, 14
  20. 20. 50 TIPS TO IMPROVE YOUR WEBSITE Use relative paths for all links within your site. This means just the part after the domain name and slash (start with the slash) www.yourdomain.com/news/majorstory /news/majorstory ORGANIZING & DISPLAYING CONTENT 12 Tuesday, March 18, 14
  21. 21. 50 TIPS TO IMPROVE YOUR WEBSITE Use short links, not URLs. Even better, use relative short links. This makes it easy to find stories even if the headline or category change. www.yourdomain.com/?p=1234 /?p=1234 ORGANIZING & DISPLAYING CONTENT 13 Tuesday, March 18, 14
  22. 22. 50 TIPS TO IMPROVE YOUR WEBSITE Your main image should be set as your Featured Image. This ensures an image will come up with the category widget and will be more likely to be seen on the homepage or category page. ORGANIZING & DISPLAYING CONTENT 14 Tuesday, March 18, 14
  23. 23. 50 TIPS TO IMPROVE YOUR WEBSITE Separate the writer’s name into a custom field. This helps with search and organizing the site because the byline won’t show up as the preview text. ORGANIZING & DISPLAYING CONTENT 15 Tuesday, March 18, 14
  24. 24. 50 TIPS TO IMPROVE YOUR WEBSITE Use original images. (or at least Creative Commons images with appropriate “share” qualities) ORGANIZING & DISPLAYING CONTENT 16 Tuesday, March 18, 14
  25. 25. 50 TIPS TO IMPROVE YOUR WEBSITE Add captions (and credits) to all photos. ORGANIZING & DISPLAYING CONTENT 17 Tuesday, March 18, 14
  26. 26. 50 TIPS TO IMPROVE YOUR WEBSITE Be an editor. Curate only the best images for a gallery or slideshow. Don’t add dozens of photos just because you can. Avoid poor quality or repetitive images. ORGANIZING & DISPLAYING CONTENT 18 Tuesday, March 18, 14
  27. 27. 50 TIPS TO IMPROVE YOUR WEBSITE Have a plan for tags, which allow readers to quickly search for related content. Use tags for recurring people and topics, and to cross- categorize. Tag clouds don’t help much. ORGANIZING & DISPLAYING CONTENT 19 Tuesday, March 18, 14
  28. 28. 50 TIPS TO IMPROVE YOUR WEBSITE Have a plan for tags, which allow readers to quickly search for related content. ORGANIZING & DISPLAYING CONTENT 19 Tuesday, March 18, 14
  29. 29. 50 TIPS TO IMPROVE YOUR WEBSITE Humor and lighter content can bring readers to your site. Once they are there, have more substantial content for them to discover. ORGANIZING & DISPLAYING CONTENT 20 Tuesday, March 18, 14
  30. 30. 50 TIPS TO IMPROVE YOUR WEBSITE Embed Web elements for interactivity. https://www.thinglink.com/ http://infogr.am/ http://prezi.com/ http://www.easel.ly/ ORGANIZING & DISPLAYING CONTENT 21 Tuesday, March 18, 14
  31. 31. 50 TIPS TO IMPROVE YOUR WEBSITE Embed Web elements for interactivity. ORGANIZING & DISPLAYING CONTENT 21 Grosse Pointe North HS Grosse Pointe Woods, Mich. mygpn.com Tuesday, March 18, 14
  32. 32. 50 TIPS TO IMPROVE YOUR WEBSITE Embed Web elements for interactivity. ORGANIZING & DISPLAYING CONTENT 21 Tuesday, March 18, 14
  33. 33. 50 TIPS TO IMPROVE YOUR WEBSITE Embed Web elements for interactivity. ORGANIZING & DISPLAYING CONTENT 21 Tuesday, March 18, 14
  34. 34. 50 TIPS TO IMPROVE YOUR WEBSITE Use text as needed. Videos and pictures can tell a full story. ORGANIZING & DISPLAYING CONTENT 22 Tuesday, March 18, 14
  35. 35. 50 TIPSUNPUBLISHED CONTENT Tuesday, March 18, 14
  36. 36. 50 TIPS TO IMPROVE YOUR WEBSITE Use the Paste as Plain Text tool. Avoid awkward characters and formatting. MANAGING UNPUBLISHED CONTENT 23 Tuesday, March 18, 14
  37. 37. 50 TIPS TO IMPROVE YOUR WEBSITE Use the Paste as Plain Text tool. Avoid awkward characters and formatting. MANAGING UNPUBLISHED CONTENT 23 Tuesday, March 18, 14
  38. 38. 50 TIPS TO IMPROVE YOUR WEBSITE Resize your photos before uploading and use Photoshop’s Save for Web option. This guarantees faster load times because only the essential information is stored. MANAGING UNPUBLISHED CONTENT 24 Tuesday, March 18, 14
  39. 39. 50 TIPSDESIGN PRACTICES Tuesday, March 18, 14
  40. 40. 50 TIPS TO IMPROVE YOUR WEBSITE Select a color scheme that evokes your school but doesn’t necessarily match it. Colors for sports uniforms don’t always look good online. DESIGN PRACTICES 25 Tuesday, March 18, 14
  41. 41. 50 TIPS TO IMPROVE YOUR WEBSITE Select a good color scheme. DESIGN PRACTICES 25 Community HS, Ann Arbor, Mich. www.chscommunicator.com Peninsula HS, Gig Harbor, Wash. www.phsoutlook.com Tuesday, March 18, 14
  42. 42. 50 TIPS TO IMPROVE YOUR WEBSITE Select a good color scheme. DESIGN PRACTICES 25 Lewisville (Texas) HS www.farhar.net Manchester (Ct.) HS www.mhsredline.com Tuesday, March 18, 14
  43. 43. 50 TIPS TO IMPROVE YOUR WEBSITE The Web has all colors. Don’t use black and white photos. DESIGN PRACTICES 26 Tuesday, March 18, 14
  44. 44. 50 TIPS TO IMPROVE YOUR WEBSITE Use horizontal photos. Vertical images are not as Web-friendly as horizontal images in most themes. Vertical or square images might be awkwardly cropped. DESIGN PRACTICES 27 Tuesday, March 18, 14
  45. 45. 50 TIPS TO IMPROVE YOUR WEBSITE Use horizontal photos. DESIGN PRACTICES 27 Tuesday, March 18, 14
  46. 46. 50 TIPS TO IMPROVE YOUR WEBSITE Use horizontal photos. DESIGN PRACTICES 27 Lots of empty space from an irregular photo size. Tuesday, March 18, 14
  47. 47. 50 TIPS TO IMPROVE YOUR WEBSITE Use horizontal photos. DESIGN PRACTICES 27 Face is cropped from photo. Tuesday, March 18, 14
  48. 48. 50 TIPS TO IMPROVE YOUR WEBSITE Design applies to the home page and the story page. Consider “the look” of each story. Don’t just use the default template. DESIGN PRACTICES 28 Tuesday, March 18, 14
  49. 49. 50 TIPS TO IMPROVE YOUR WEBSITE Use other material (B-roll, pics, pull quotes, ads, related links) to keep the reader’s attention on the story page. DESIGN PRACTICES 29 Tuesday, March 18, 14
  50. 50. 50 TIPS TO IMPROVE YOUR WEBSITE Design a favicon. Find instructions online to create a 16x16 pixel icon to insert into your header code. DESIGN PRACTICES 30 Tuesday, March 18, 14
  51. 51. 50 TIPS TO IMPROVE YOUR WEBSITE Go wild! Design a bullet point image. You can add code to use an image or character. DESIGN PRACTICES 31 Tuesday, March 18, 14
  52. 52. 50 TIPSTECHNICAL TIPS Tuesday, March 18, 14
  53. 53. 50 TIPS TO IMPROVE YOUR WEBSITE Don’t use FTP for file sharing or storage. A site like Dropbox or Google Drive/Docs is made for these purposes. TECHNICAL TIPS 32 Tuesday, March 18, 14
  54. 54. 50 TIPS TO IMPROVE YOUR WEBSITE Prevent your site from being hacked by performing updates to WordPress, theme and plugins. TECHNICAL TIPS 33 Tuesday, March 18, 14
  55. 55. 50 TIPS TO IMPROVE YOUR WEBSITE Use plugins sparingly because they slow the speed at which the site loads. TECHNICAL TIPS 34 Tuesday, March 18, 14
  56. 56. 50 TIPS TO IMPROVE YOUR WEBSITE Use the iframe embed code, not plugins, for YouTube, Vimeo, Issuu. If the plugin is deactivated, the rest of your site will not be affected. TECHNICAL TIPS 35 Tuesday, March 18, 14
  57. 57. 50 TIPS TO IMPROVE YOUR WEBSITE Use responsive design because a site will be viewed on multiple devices. TECHNICAL TIPS 36 Tuesday, March 18, 14
  58. 58. 50 TIPSSTAFF & CLASS MANAGEMENT Tuesday, March 18, 14
  59. 59. 50 TIPS TO IMPROVE YOUR WEBSITE Have a key student responsible for the website with a title and position equivalent to managing editor or editor in chief. There are multiple configurations, but the website should not be an afterthought or a clerical position. STAFF & CLASS MANAGEMENT 37 Tuesday, March 18, 14
  60. 60. 50 TIPS TO IMPROVE YOUR WEBSITE Develop a social media editor position. Have that person be an expert in social media. Teach the other staff members. Develop and implement policies. STAFF & CLASS MANAGEMENT 38 Tuesday, March 18, 14
  61. 61. 50 TIPS TO IMPROVE YOUR WEBSITE Use Google Analytics to learn about your audience. Who’s visiting? When? What did they look at? For how long? STAFF & CLASS MANAGEMENT 39 Tuesday, March 18, 14
  62. 62. 50 TIPS TO IMPROVE YOUR WEBSITE Use Google Analytics to learn about your audience. STAFF & CLASS MANAGEMENT 39 Infrequent posting then content dump. Tuesday, March 18, 14
  63. 63. 50 TIPS TO IMPROVE YOUR WEBSITE Use Google Analytics to learn about your audience. STAFF & CLASS MANAGEMENT 39 Steady weekday traffic Tuesday, March 18, 14
  64. 64. 50 TIPS TO IMPROVE YOUR WEBSITE Develop and implement a comments policy. STAFF & CLASS MANAGEMENT 40 Tuesday, March 18, 14
  65. 65. 50 TIPS TO IMPROVE YOUR WEBSITE Push your staff. Write more. Gain followers. Try new things. Set goals based on analytics results. STAFF & CLASS MANAGEMENT 41 Tuesday, March 18, 14
  66. 66. 50 TIPS TO IMPROVE YOUR WEBSITE Accept local advertisements to create revenue. Combine with print for a package. Use analytics to pitch to certain advertisers. STAFF & CLASS MANAGEMENT 42 Tuesday, March 18, 14
  67. 67. 50 TIPS TO IMPROVE YOUR WEBSITE Install an AdSense widget on your site to create revenue. This will serve ads to users based on their browser history, and you can limit to broad categories. STAFF & CLASS MANAGEMENT 43 Tuesday, March 18, 14
  68. 68. 50 TIPSPROMOTIONS Tuesday, March 18, 14
  69. 69. 50 TIPS TO IMPROVE YOUR WEBSITE Use the same social media as your audience. Follow all students, teachers and coaches. Use as a source for promotion via sharing. Use as a source for potential news and story ideas. PROMOTIONS 44 Tuesday, March 18, 14
  70. 70. 50 TIPS TO IMPROVE YOUR WEBSITE Use your Twitter feed to tease to your website. You don’t need your feed on the site unless it is sharing news that is not on your site. PROMOTIONS 45 Tuesday, March 18, 14
  71. 71. 50 TIPS TO IMPROVE YOUR WEBSITE Consider having more than one Twitter feed that brings new news to the site.   A sports account for live tweets at sporting events helps for those who might be interested (while not annoying those who aren’t). PROMOTIONS 46 Tuesday, March 18, 14
  72. 72. 50 TIPS TO IMPROVE YOUR WEBSITE QR codes can link print material to the Web — and drive traffic. PROMOTIONS 47 Tuesday, March 18, 14
  73. 73. 50 TIPS TO IMPROVE YOUR WEBSITE Post your links on Google Plus to increase prominence of your stories in the search results. PROMOTIONS 48 Tuesday, March 18, 14
  74. 74. 50 TIPS TO IMPROVE YOUR WEBSITE Send original Tweets and Facebook posts to create traffic. Have a personality, not an auto-feed. PROMOTIONS 49 Tuesday, March 18, 14
  75. 75. 50 TIPS TO IMPROVE YOUR WEBSITE Broaden your audience beyond students and parents. Use Reddit or other social media to share and discuss articles. PROMOTIONS 50 Tuesday, March 18, 14
  76. 76. Logan Aimone, MJE // School Newspapers Online logan@snosites.com schoolnewspapersonline.com QUESTIONS?FIRE AWAY. Tuesday, March 18, 14
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