Indian Matrimonial Portals
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Indian matrimony websites,SWOT analysis of Indian matrimony Websites, Relative market share of online matrimony portals, Top 10 ranks of tamil matrimony,Top 10 kerala matrimony,study of indian......

Indian matrimony websites,SWOT analysis of Indian matrimony Websites, Relative market share of online matrimony portals, Top 10 ranks of tamil matrimony,Top 10 kerala matrimony,study of indian matrimonial website

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  • 1. SN Corporate Management Consultants Pvt Ltd
  • 2. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 2 EXECUTIVE SUMMARY 4 INTRODUCTION 8 A TYPICAL STRUCTURE OF WEDDING INDUSTRY IN INDIA 9 TRADITIONAL MARRIAGE MATCHMAKING PROCESS 10 ONLINE MATCHMAKING PROCESS 11 PLAYERS IN ONLINE MATRIMONY BUSINESS 12 BUSINESS MODEL OF ONLINE MATRIMONIAL SERVICE PROVIDERS 13 SWOT ANALYSIS OF MATRIMONIAL WEBSITES IN INDIA 14 TOP 10 MATRIMONIAL WEBSITES IN INDIA 15 TOP 10 MATRIMONIAL WEBSITE PAGE PER VISITOR 17 RELATIVE MARKET SHARE AND GROWTH RATE OF TOP 10 MATRIMONIAL WEBSITES IN INDIA 20 REGION WISE RANKING OF MATRIMONIAL WEBSITES 21 TOP 10 TAMIL MATRIMONIAL VISITOR’S TRAFFIC 23 RETENTION PERIOD OF CUSTOMERS 30
  • 3. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 3
  • 4. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 4 Executive Summary Business Performed in physical set up works only with meeting one or two customers having different behavioral perceptions. Placing the business on web/online through websites becomes flexible to target different segment of customers. The players in matrimonial websites with its product/service features are internally driven. Customers who enter the websites want to fulfill their specific needs of matchmaking .e.g. Category of Brides non-religious, Business (Snob) category, High end, Alumni from education institutions etc. Designing product plans according to organizations needs hence internally driven. Few players Such as Shaadi.com, Bharatmatrimony.com has extended their service design toward specific customers needs for wealthy individuals, only for Business individuals.NRI are the large visitor to matrimonial websites ,as shown positive loyalty ,Domestic visitor within India are high Switchers from one competitor to other ,term them as “Churns”. Visitors from Domestic are Brides or grooms parents, brother, sister, other relatives, who are not tech savvy and it is difficult for them ,to interpret the potentiality of product features /plans offered by matrimonial websites. Customer supports services are often rude to such visitors creating an emotional barrier towards such websites, turning off to competitors or Offline individual marriage broking services. Supporting Staff have only objective to push the product plan, instead of observing it as Social Matchmaking which involves psychology bearings associated with the profile up loader and user. Marriage bureaus, franchise and offline outlets of matrimony websites as boosted slight loyalty, Cost of handling additional outlets is really a cumbersome process if location is far enough.
  • 5. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 5 Awareness Customer recognize name of company or one of its product mix Exploration Profile searching, Interaction with executives through phone calls, emails. Familiarity Completed several transactions .if successful :Next step If not successful: Switch to Competitors Commitment If Successful: Word of mouth communication. If Unsuccessful : False rumors Separation Disappointed by changes in level of services. Levelofintensity Time Stages of Customer loyalty online matrimonial websites
  • 6. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 6 Making a customer to visit a website is through advertising model, attracting as many visitors as possible. Then Subscription model is placed as a first stage to turn visitors into customers, Matrimonial sites spends an amount is the acquisition cost + conversion cost. Additional premium membership plan should be flaunted, as acquisition cost is higher than the revenue to be generated during the period. Period of stay of paid members is quite less, as they are in eager to getting right profile compatibility, support services should be enhanced to push them to higher premium matchmaking offerings, Cordial and good relationship building is in hand of relationship managers at this period, Where Customers pays to obtain such premium services ,Financial + Transaction cost is covered .Most of the players are ambiguous in revealing their revenue models , which is arduous for delving into such areas for study. Marriage making business is a thriving revenue feeder, players should extend their arms in niche segments .Lifestyle of customer segment have really driven, to open matrimony sites for divorce & Second marriages, only for professionals such as iBluebottle ,For deformities such as handicapped , blind ,for Celebrities only ,For HIV positive where doctors health related advises are given for couple who are to be engaged, For army personnel motivating veterans to involve in social life ,For alumni (educational institutions) matchmaking only with alumni daughters or sons. The Segmentation grows wider but impact is less. The report has studied major online matrimonial players and only four regions of South, ignored community based matrimony, High end players, and Niche segments. SWOT analysis, Top ranking and various factors shown in charting formats.
  • 7. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 7
  • 8. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 8 Introduction Social needs of man have driven him to be spendthrift, especially in marriage ceremonies. The term “VASUDEV KUTUBAKKUM” has delineated traditional way of matchmaking done by Elders and parents of Bride and Groom. Matchmaking services done by agents/brokers by physically swapping photos has remained the past, unknowingly provoking high commission from the parents who were eager for her son or daughter to get married. Computers which were involved in data processing work , was remained aloof from outer world, Now Internet a network of networks, has connected and made a platform, were all computers can interact .The power of communication technology has stepped up online matchmaking services ,given a way for high end revenue driver for internet business. Primary focus of such matrimonial websites is marriage, not dating. Online 60% Offline 40% Domination of Matchmaking services offline vs. Online
  • 9. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 9 Technology, Automation, Analytics has really changed the traditional business model to look beyond. E-commerce and the internet business model have stimulated competitors, to direct their service/product at customer’s door steps. Among other commercial enterprises, business of wedding industry is burgeoning as successful online social matchmaking portal. Matrimonial service providers have huge opportunities, to act as a primary feeder for higher revenue in future. Extension for Composite services is a real challenge for framing one shot price structure. A Typical Structure of Wedding Industry in India Matrimonial Services providers Online Offline Matrimonial Websites Marriage Bureaus /Consultants Franchise both offline & Online Bridal magazines ,Newspapers Temple priest services Personal Friends and Relative Referrals Marketing and Promotional Activities through  Devotional Television Channels & Paid Commercial slots. (Both)  FM Radio Marketing and promotional Activities Wedding Consultants/Planners Caterers Beauty Suppliers(Hair, Makeup) Wedding hall Brokers/agents Photographers & video Advertisements Banner Services Florists Individual Priest Bookings Music & Disc jockeys Comedy and Devotional Music Artists. Game shows and Magic Artists. Favors/Bridesmaids Gifts Individual/Small Enterprises Wedding Related Services Tourism /Wedding Pre & Post Destination Bookings
  • 10. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 10 Traditional Marriage Matchmaking Process Online matchmaking Process 1 A Children are at marriageable age Checking the Referral to be correct through friends and relatives. Exchange of Biographic Information Start Go to temple/Priest Services 2 Caste Prospective Match Level of Education Profession Economic Background Family Prospective Match (Reputation of the family) Informal Checks /Spying 3 5 4 Face to Face meetings (Grooms Family visit to bride’s family) vice versa. Astrologers check Horoscope of bride or groom compatibility If too many rejections from grooms or brides family Partners Allowed spending brief amount of time to talk with each other.A If Acceptance from grooms or Brides family Considered Stigma for the Family. Complex negotiations about logistics of marriage No Involvement of Bride and Groom StopAn engagement Ceremony 6
  • 11. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 11 Online matchmaking Process Matchmaking Start Searching 321 A Rental Payment to matrimonial service providers. 3 6 4Interacting Automatically through Algorithms (Data Science algorithms) 5 Stop Given Wedding Gifts. If needed value added services referred to the client. Conducting Background Check is tedious. A Exchanging Emails Talking to each other over phone. Video Swap Chatting Using Social networks Engagement Rejection No social Stigma
  • 12. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 12 Players in online Matrimony business Shaadi.com CitizenMatrimony.com Bharatmatrimony.com Jeevansathi.com SimplyMarry.com Pabitravivah.com Dulhemiyan.com Suremarry.com Mymitra.com Meribahu.com A4agent.com Globalalliancematrimony.com Matrindia.com Meetoutside.com Sanjogse.com Findari.com Mangalsutrabandhan.com Liverishta.com Rightmatrimony.com Shubhmaitri.com Esindoor.com Rishtaywali.com Bigvivah.com Vivaah.com Rishtaa.com Swayamwara.com Shubhshaadi.com Indiamatrimonials.com Lifepartnerindia.com Alliance4u.com IndianRishtey.com Merasathi.com Navbandhan.com 123-matrimonials.com Kalyanavaibhogam.com Chennaimatrimony.com Sunmatrimony.com Tamilshaadi.com Swayamwara.com Ananthammatrimony.com Pillaimatrimony.com Arathy.com Marryannari.com Tamildarling.com Jodi365.com Tamilsuyamvaram.com Vehavik.com Kalayanvaibhogam.com Note: Above is the Sample list (Others in ranking section).
  • 13. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 13 Business model of online matrimonial Service providers (B2C C2C) Funding Structure: Through-  Venture Capital.  Arms of LLC.  Arms of Primary Business.(Unrelated)  Self Funding  Partnership funds.  Social/Religious Trust Funds  NRI Associations.  Franchise Offers  Free services  Paid Services  Value Added services  Professional Services Exact Internet business model adopted  Brokerage Model.  Advertising Model.  Subscription Model.  Affiliate Model (Commissionin g for referrals) Distribution Architecture How we reach to our customers?  Satellite TV Interactive services.  Mobile Apps.  Viral Marketing (Online)  Offline outlets or Franchise centre.  Newspapers/Magazine. Distribution Architecture What job we do for our customers?  Matchmaking  Personal Counseling through Relationship managers.  Tele Marketing  SMS & Email for easy Filtering.  Video/chatting/blogs.  Priest/horoscope services. Revenue Model Cost Structure Sources of Revenue  Depend upon Volume of profile uploads Online Ads & Allied matchmaking  Application uploads Database storage charges. Wedding directories  Salaries for executives. User Subscriptions  Marketing Franchise Referrals  Depend upon Traffic visits from domestic &overseas.Targeted Banner ads  Domain Refining Marriage gifts Customer Segment Basis:  Geographic  Demographic  Psychographic
  • 14. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 14 Swot Analysis of Matrimonial Websites in India Strength • Easier Profile tracking of customer • Scope to vary multichannel pricing Weakness • Lacking GenuineVerificati on of user Matchmaking • Rude & No Proper Customer relationship management Threats • Divorce • False Rumours From Other Social media • User Profile Theft & IP Hacking • IP Cloning Opportunities • Use of Better Data analytic tools/methods. • Potential for Better Revenue models in Wedding Related services. • Complaint Cell Door to Door User Profile verification through Security Services.
  • 15. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 15 Top 10 Matrimonial Websites in India Note: Ranking is calculated on basis of Market share & Product mix. 1. Shaadi.com 2. Jeevansathi.com 3. Simplymarry.com 4. Bharatmatrimony.com 5. Matrimonialsindia.com 6. Shaadisankalp.com 7. lifepartnerindia.com 8. Globalalliancematrimony.com 9. Sanjogse.com 10. Merasathi.com
  • 16. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 16 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 0 2 4 6 8 10 12 14 Top 10 Indian Matrimonials visitors traffic Page per visitor Percent of visitor %
  • 17. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 17 Top 10 Matrimonial Website page per visitor shaadi.com jeevansathi.com simplymarry.com bharatmatrimony.c om matrimonialsindia. com shaadisankalp.com lifepartnerindia.co m Globalalliancematri mony.com merasathi.com sanjogse.com Page per visitor
  • 18. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 18 0 2 4 6 8 10 12 shaadi.com jeevansathi.com simplymarry.com bharatmatrimony.com matrimonialsindia.com shaadisankalp.com lifepartnerindia.com indianmatrimonials.com merasathi.com sanjogse.com globalalliancematrimony.com esandhi.com pyar.org rishtehirishte.com a4agent.com dulhemiyan.com citizenmatrimony.com mymitra.com bigvivah.com findari.com rishtaywali.com suremarry.com meribahu.com liverishta.com pabitravivah.com navbandhan.com indianmatrimonialnetwork.com esindoor.com shubhmaitri.com mangalustrabandhan.com Reach % (Word of mouth & Viral Marketing ) Indian matrimony Portal Reach %
  • 19. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 19 0 20 40 60 80 shaadi.com jeevansathi.com simplymarry.com bharatmatrimony.com matrimonialsindia.com shaadisankalp.com lifepartnerindia.com merasathi.com sanjogse.com globalalliancematrimony. com Tapped market share of Top 10 Matrimonial Portals of India Market share %
  • 20. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 20 Relative market share and Growth rate of Top 10 Matrimonial Websites in India High Medium Low 1 0.5 0 High 200% Medium 100% Low 0% Shaadi.com A Jeevansathi.com B Simplymarry.com C Bharatmatrimony.com D MatrimonialsIndia.com E Shaadisankalp.com F LifepartnerIndia.com G Merasathi.com H Sanjogse.com I Globalalliancematrimony.com J Relative Market share MarketGrowthRate A B C D E F G H I J
  • 21. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 21 Region wise Ranking of matrimonial Websites NOTE: Region wise matrimony is dominated by main matrimonial service provider’s .Data unavailable for proper study of two regions. Tamil matrimony Websites Ranks 1. Tamilmatrimony.com 2. freesathi.com 3. Tamilshaadi.com 4. 123-matrimonials.com 5. Kammavarkalyanamalai.com 6. Kmmatrimony.com 7. meandyoumarry.com 8. Chennaimatrimony.com 9. jodi365.com 10. swayamwara.com Kerala Matrimony Websites Ranks 1.Keralamatrimony.com 2.Chavaramatrimony.com 3.m4marry.com 4.malayaleeshaadi.com 5.intimatematrimony.com 6.malayogamonline.com 7.jeevan4u.com 8.marhabamatrimony.com 9.parinaya.org 10.thalimatrimony.com Andhra matrimony Websites Ranks 1.Telugumatrimony.com 2.pellisandadi.com 3.Vivaah.com 4. teluguvivaah.com 5.andhrulamatrimony.com 6.saptapadi.net 7.vmatch4u.com Karnataka matrimony websites Ranks 1. Bandhan.com 2. Srisankaramatrimony.com 3. kannadamatrimony.com 4. kannadashaadi.com 5. swayamwara.com 6. a2z-matrimonial.com 7. vivahabandhan.com 8. vivaah.com
  • 22. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 22 11.05 0.25 0.11 0.03 0.26 0.49 0.05 0.03 0.06 0.08 0.05 1.08 0.09 0.05 0.03 0.34 0.53 0.10 0.19 0.28 0.01 0.49 0.32 0.00 2.00 4.00 6.00 8.00 10.00 12.00 Tamilmatrimony.com tamilshaadi.com kammavarkalyanamalai.com meandyoumarry.com padmasalimatrimony.com swayamwara.com pillaimatrimony.com marryannri.com surekhatamilmatrimony.com kalyanavaibogam.com vevahik.com sunmatrimony.com Reach %( Worth of Mouth &Viral Marketing) Tamilnadu Matrimony portal Reach % Tamilmatrimony.co m freesathi.com tamilshaadi.com 123- matrimonials.com kammavarkalyanama lai.com kmmatrimony.com meandyoumarry.com chennaimatrimony.c om jodi365.com swayamwara.com Daily page per visitor
  • 23. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 23 Top 10 Tamil matrimonial visitor’s traffic 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 0 2 4 6 8 10 12 14 16 18 Daily page per visitor Percent of visitors %
  • 24. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 24 0 0.5 1 1.5 2 2.5 3 keralamatrimony.com chavaramatrimony.com m4marry.com malayaleeshaadi.com intimatematrimony.com malayogamonline.com jeevan4u.com marhabamatrimony.com parinaya.org thalimatrimony.com pinpointmarriage.com a2zkeralawedding.com saubhagyamatrimony.com m4me.com keralamarriage.com matrimonial-mathrubhumi.com malayaleemarriage.com Reach % (word of mouth & viral marketing) Kerala matrimony portal Reach % keralamatrimony.c om chavaramatrimony. com m4marry.commalayaleeshaadi.co m intimatematrimony .com malayogamonline.c om jeevan4u.com marhabamatrimon y.com parinaya.org thalimatrimony.co m Daily per page visitor
  • 25. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 25 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 0 5 10 15 20 25 30 Averagepercentofvisitorsmonthly Dailypagepervisitor Top 10 kerala matrimony portal visitors traffic Daily page per visitor Percent of visitors %
  • 26. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 26 0 1 2 3 4 5 6 7 8 telugumatrimony.com pellisandadi.com vivah.com teluguvivaham.com andhrulamatrimony.com saptapadi.net vmatch4u.com Reach %( Word of mouth &Viral marketing) Andhra Matrimony portal Reach % telugumatrimony.co m pellisandadi.com vivah.com teluguvivaham.com andhrulamatrimony. com saptapadi.net vmatch4u.com Page per visitor
  • 27. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 27 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 0 2 4 6 8 10 12 14 Pagepervisitor Andhra Matrimony visitors Traffic Page per visitor percent of visitor % 0 0.5 1 1.5 2 2.5 secondshaadi.com divorceematrimony.com imilap.com marryagain.in mysecondmarriage.com wedeterna.in re-marriage.com thesecondmarriage.com remarriagematrimonial.com Reach %( word of mouth & viral marketing ) Indian Divorce Matrimonial Reach % Reach %
  • 28. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 28 Note: High end and HNI segments (Celebrities, Professionals) are not considered for study. Niche players ( Basis Psychographic segments) HIV positive matrimonial websites Apnasangam.com Positivesathi.com Positivematrimony.com (Even Top 4 rankers in mode of stretching their platform to HIV Segments ) For Blind, handicapped etc. Imilap.com
  • 29. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 29 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Overall view of Online matrimonial Services
  • 30. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 30 Retention period of customers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% less than one month 1 to 2 month 2-3 month 3-5 months 6 -8 months 1 year Stay period of customers in online matrimonial websites (Retention)
  • 31. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 31 Offline: Astrologers, Marriage services, Community, Relative Referrals, Religious Institutions. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% less than one month 1 to 2 month 2 to 3 month 3 to 5 month 6 to 8 months 1 year Stay period of customers in offline matrimony services providers (Retention)
  • 32. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 32 References BCG growth-share matrix: www.strategicmanagementinsight.com/tools/bcg-matrix-growth-share.htm (accessed on 9-3-2014) Niche segments: ://indian-dating-websites.no1reviews.com/user-review-3696/shaadi.html> (Accessed on 4-3- 2014) Netrimony a new Dating game : http://indiatoday.intoday.in/story/Netrimony:+The+new+mating+game/1/5743.html> (Accessed on 3-3-2014) Gary p Schneider .1998, “Customer loyalty stages and Cost models”, Electronic Commerce, Thompson Course Technology. Philip kotler .2000, “Managing Marketing channels”, Marketing management, prentice hall. Jiban K Pal, “Review on matrimonial information systems and services –an Indian perspective”, Library, Documentation & Information Science Division, Indian Statistical Institute Alexa – the web information company free web traffic metrics: traffic rank trends //www.alexa.com/help/traffic-learn-more (Accessed on 12-3-2014) Nainika Seth, Ravi patnayakuni , “Online matrimonial Sites and the Transformation of Arranged Marriage in India”.University of Alabama in Huntsville ,USA. “Product mix and Business Tactics” Respective WebPages of matrimonial websites (Accessed from 5-3-2014 to 14-3-2014) Turban online App, “Structure and Component of E-commerce business model” Appendix B.
  • 33. Indian matrimonial portals: An Assay SN Corporate Management Consultants Private Limited Page 33 Indian Matrimonial Portals: An Assay is a Market Research report provides the Major players in online matrimonial service providers in India and in four southern regions .Chalks out their business strategy and Ranks based on its value chain, market share and Product mix. SWOT analysis gives where players future business model to be focused on. No part of this report to be copied or scaled without prior permission of SN Corporate Management Consultant Private Limited. Founder and Managing Director Shri.CA Nalayiram Subramanian M.com, FCA, CISA (USA) Office Contact Details: SN Corporate and management Consultants Pvt Ltd. G2, Sun Rays Apartments, 25, Jayalakshmipuram 2nd street, Nugambakkam Chennai-600034 Phone:+91 44 28260330, 9790853099 Email :nalayiram@snrassociates.org Written and presented by LOGANATHAN.B MBA, CFA Research Analyst Email: finmktlloku12@gmail.com