LinkedIn Presentation - GMCC

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This is a PowerPoint presentation given by Loren Foxx on May 17, 2011 for the Greater Manchester Chamber of Commerce.

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LinkedIn Presentation - GMCC

  1. 1. 0 to 60 in... 60 minutes<br />
  2. 2. Taking the Temperature of Social Media...<br />Who is on:<br />Facebook<br />Twitter <br />LinkedIn (well, we already know)<br />The web?<br />
  3. 3. What do you want to learn today?<br />
  4. 4. I need 1 volunteer<br />Walk up here and name a big company<br />Walk back to your seat<br />Walk around the room and see if anyone knows anyone with that company.<br />
  5. 5. What is LinkedIn?<br />LinkedIn strengthens and extends your existing network of trusted contacts. <br />LinkedIn is a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners.<br />
  6. 6. What About LinkedIn?<br />100,000,000 employees on LinkedIn<br />44% in United States<br />Biggest growth: Brazil, Mexico, India, France<br />73 of the top 100 Fortune 500 companies have posted jobs on LinkedIn<br />“Facebook for people with jobs”<br />
  7. 7. Getting Started on LinkedIn<br />Setting Up a Profile<br />Name<br />Your Headline<br />Zip Code<br />Industry<br />Maiden Name<br />
  8. 8. You Complete Me<br />Ensuring your profile is complete...<br />You have a photo<br />Executive Summary<br />Education<br />3 Recent Positions<br />3 Recommendations<br />
  9. 9. Photo<br />Yep, you need to have a photo.<br />It’s got to be you<br />Not your dog<br />Not your kid<br />You. <br />And the work you, not the 5 to 9 you.<br />
  10. 10. Executive Summary<br />Show some personality<br />Summarize your brand<br />Your accomplishments and goals<br />Write in first person if you want!<br />Keywords will help you get found<br />
  11. 11. Embrace Your Past<br />Education<br />All institutions you’ve gone to, even transfers<br />Helps people find you<br />Your majors/fields of study help people find you<br />Groups for Institutions...<br />
  12. 12. Embrace Your Past<br />Experience<br />Tell your story<br />Add as many positions as possible<br />It will automatically enter your company – type slowly<br />Details, details, details!!!<br />
  13. 13. Recommendations?<br />Wait, this isn’t high school, is it?<br />Solicit 3 friends<br />Get them to write something nice about you<br />You can (should) recommend them, too<br />More is better, too!<br />
  14. 14. Why does this matter?<br />Profile Completeness – why bother?<br />Google #1 – search for yourself<br />People look at this thing<br />People will try to find you!<br />This is your online resume.<br />
  15. 15. Who’s using LinkedIn?<br />Employers<br />Employees<br />Salespeople<br />“Average Joes”<br />
  16. 16. Employers<br />HR Applications<br />Screening (making sure someone’s online resume matches print resume)<br />Job Board (hiring employees)<br />Finding qualified new hires in your field<br />Company Pages<br />
  17. 17. Employees<br />28% of millenials plan to seek work through LinkedIn – 7% last year<br />28% are using newspaper want ads – 34% last year<br />See where this is going?<br />
  18. 18. Employees<br />Shhhh... Looking for your next job<br />Meeting people<br />Making yourself into a “guru”<br />Making a complete resume<br />Showing your skills<br />Passion vs. work/career<br />
  19. 19. Salespeople<br />Getting “in”<br />Learning more about a company or prospect to help make the sales experience “warmer”<br />Asking tough questions to others in field<br />Fortune 500 App (just launched)<br />Join Groups<br />
  20. 20. How to be Found<br />Same tricks as resume, only different<br />10 “totally overused” terms<br />... “extensive experience, innovative, motivated, results-oriented, dynamic, proven track record, team player, fast-paced, problem-solver, entrepreneurial” – get lost in the chatter<br />Photo in career context<br />Add apps (TripIt), Fortune 500, Amazon<br />Get active in groups<br />
  21. 21. Average Joes<br />Connect with old friends<br />LinkedIn Today – news aggregator<br />What matters to those in your industry<br />What are they sharing?<br />What stories matter?<br />Stats<br />Fun stuff (LinkedIn Maps, LinkedIn Swarm)<br />
  22. 22. Ready to go?<br />Loren Foxx (loren@wedu.com)<br />Twitter - @lofoxx<br />Facebook – lofoxx<br />LinkedIn – lofoxx<br />Foursquare - lofoxx<br />

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