Micro market redhat

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Micro market redhat

  1. 1. + Red Mango and White Hat Trinoma Ayala Mall, Quezon City
  2. 2. + Micro Market Analysis: White Hat  LOCAL CREATION - our group introducing a totally new product into the Philippines.  Found the BEST suppliers in Italy for our yogurt.  Italian Gelato expert to help us develop our recipe because we wanted our product to be authentic.  Came up with a perfectly smooth, creamy frozen yogurt with a slight tangy sourness, confirmed to have LIVE ACTIVE CULTURES, and authentically Italian.  98% FAT-FRE. And came with 21 topping bar to choose from.  Toppings include FRESH fruit, healthy premium cereals, nuts & crunchies, fun toppings, and the occasional surprise toppings (think homemade!).  Also offering fresh fruit juices.
  3. 3. + Micro Market Analysis : Red Mango  Originally from Korea  American Franchise brought to the Philippines in January 2008 by Sherika Tanmantiong and Kelvin Gaisano  Dependent on flavors and recipes provided by parent company  With flexibility to choose which ones to carry locally  Starbucks of the Frozen Yogurt world.  Beyond frozen yogurt with toppings concoctions, they have waffles and other beverages as offerings.
  4. 4. + Location : 15 branches in Metro Manila and 5 provincial outlets Mark! Can you please do this part? Draw the location map lang please? You can paste it here? Thanks!
  5. 5. + MENU
  6. 6. + MENU : Toppings Selection
  7. 7. + MENU
  8. 8. + Location : 6 branches in Metro Manila and 1 in Cebu
  9. 9. + MENU
  10. 10. + MENU
  11. 11. + FEATURED PRODUCT
  12. 12. + MARKET SURVEY Customer Contact
  13. 13. + MARKET SURVEY Repeat Business
  14. 14. +MARKETSURVEYCustomer’s CompetitionAwareness
  15. 15. +MARKETSURVEYEstablishment ValueProposition???
  16. 16. +MARKETSURVEYCustomer Information
  17. 17. +MARKETSURVEYCustomer Information
  18. 18. +PTM Competitive Advantage :Price PRODUCTYOGURT PhP90.00 (40z) – PhP80.00 (4oz) – 3 size 4 size differentiation differentiation1 Topping PhP20 PhP202 Toppings PhP35 PhP303 Toppings PhP45 PhP40
  19. 19. +PTM Competitive Advantage :Price PRODUCTWAFFLE NOT AVAILABLE PHP125 WITH YOGURTJUICES PhP85 PhP20COFFEE PhP65 PHP75TEA NOT AVAILABLE PhP75
  20. 20. +PTM Competitive Advantage :Promotion MEDIANEWSPAPER YES YESMAGAZINE YES YESRADIOTV YESSOCIAL MEDIA YES YES
  21. 21. + CONCLUSIONS
  22. 22. + The End Names Here…

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