Innovative Strategies for the Business Use of Social Media
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This was a workshop presentation at the 31st Annual Virginia Forum for Excellence in Richmond, VA and sponsored by the U.S. Senate Productivity and Quality Award for Virginia (SPQA).
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Innovative Strategies for the Business Use of Social Media
- 1. Brian Loebig, MBA LoebigInk.com TheInkBlog.net Presented at the 31st Annual Virginia Forum for Excellence
- 3. To understand creative and strategic ways social media is being used by business To inspire and challenge you to engage in social media in a new way to help increase brand awareness and revenue for your business
- 5. Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
- 14. Brainstorm Keywords ◦ Think about what someone might post on their page related to the services you offer. “Need help…” “Looking for…” “Does anyone know a…”
- 15. Use the search box at top of Twitter After the initial search select the advanced search option Narrow your search using words, people and places to refine results
- 16. Refine your search by editing the search text in the field ◦ Change the “within: 15mi” radius to widen or restrict local searches.
- 17. Post a friendly tweet to offer advice, assistance or recommendations
- 19. Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, "re-pin" images to their own pinboards, or "like" photos.
- 23. Create business account or convert your personal to a biz account ◦ Allows use of business name ◦ Analytics tools ◦ Widgets http://business.pinterest.com
- 24. Create Pinboards for key service/product lines
- 25. Add description, price and hashtags to pins Pin from your website/blog instead of uploading images.
- 26. Add a pin button to your emails, website and blog
- 27. Show off most popular pins on social & web
- 29. A blog (a contraction of the words web log)[1] is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order
- 37. Create topics and articles from common customer questions www.saleslion.com
- 38. Promote, promote, promote ◦ Website ◦ Newsletter ◦ Press Releases ◦ Blog Syndication/Curation ◦ RSS Feed - Subscriptions ◦ Social bookmarking ◦ Link to other blogs ◦ Email Signatures ◦ Social media
- 40. Create a customer, client or partner interview series
- 42. Replication is the greatest form of praise.
- 44. Hootsuite TweetDeck Sprout Social Wildfire Apps Rignite ◦ Facebook ◦ Twitter ◦ Google Plus ◦ Youtube
- 45. What did you hear that was new? What was affirmed? What can you do? Commitment Card ◦ Social Media: ◦ Idea: ◦ Commitment: ◦ Is it S.M.A.R.T.?
- 46. VA Forum for Excellence Workshop Pinboard ◦ http://pinterest.com/loebigink/virginia-forum-for-excellence/ ◦ Or use the shortlink: http://bit.ly/vaforum ◦ Or scan it!
Editor's Notes
- MegalePR: Mike Tyson, NYC Rockettes, MMA-World Series of Fighting, Oly Gold Medalists
- Marcus Sheridan: River Pools & Spas owner, most trafficked swimming pool company on the web and one of the largest fiberglass pool installers in the country. Now owner of Sales Lion, one of the premier inbound/content mktg companies in the world.