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Social Media Management

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Loebig Ink, LLC
Loebig Ink, LLC

Key steps and effective tools for managing social media.

Social Media
1 of 13
Brian Loebig LoebigInk.com - TheInkBlog.net Presented at the March 2016 PMI Washington DC Chapter Meeting
 To identify the goals you want to have for using social media.  To understand key components of a social media management strategy.
MEDIA PERSONAL BUSINESS Linkedin Facebook Twitter Pinterest Google Plus Blog Instagram Video and Live Streaming
 Brand awareness  Website traffic  Customer service  Lead generation  Customer retention  Hiring  Direct sales  Thought leadership  Business referrals  Others?
 Increased sales  Increased brand mentions  Email signups  Growing engagement  Event Attendance  Increased website traffic  More targeted followers  Increase referrals  Content downloads
Theme Development Use of Hashtags
 Ask questions  Provide valuable content  Be helpful  Listen first  Actively Participate
 Hootsuite  TweetDeck  Sprout Social  Wildfire Apps  Rignite ◦ Facebook ◦ Twitter ◦ Google Plus ◦ Youtube
 Set Goals for Social Media  Define Success Measures  Choose Your Channels  Create Content  Actively Engage  Monthly Analysis  Social Media Management Tools
 PMI Symposium Pinterest Pinboard ◦ https://www.pinterest.com/loebigink/pmi-symposium/ ◦ Or use the shortlink: http://bit.ly/pmi-forum

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Social Media Management

Editor's Notes

  1. Tech Mgr for the Alliance for PE, Baldrige Coach, PIPEX, US SPQA for VA MegalePR, Fixation Marketing, Asian Marketing, Make It Count Mktg, Arlington Strategy, Etc.