Effective Presentation Skills The difference between success and failure in persuasion & motivation

Why Presentations? Communication Presentations allow us to communicate our thoughts or ideas to a desired or given audience in a controlled & organized manner Information Presentations allow for conveyance of substantial amounts of information in visually meaningful and digestible portions Motivation Presentations can serve as props to raising motivation and excitement levels amongst teams for a common cause Instruction Presentations enable us to deliver step-by-step instruction to the audience in a memorable manner , and at a pace that is comfortable to them

Communication

Presentations allow us to communicate our thoughts or ideas to a desired or given audience in a controlled & organized manner

Information

Presentations allow for conveyance of substantial amounts of information in visually meaningful and digestible portions

Motivation

Presentations can serve as props to raising motivation and excitement levels amongst teams for a common cause

Instruction

Presentations enable us to deliver step-by-step instruction to the audience in a memorable manner , and at a pace that is comfortable to them

Presentation Equipment Flip Chart This is one of the most basic yet effective formats for making presentations Slide projector Traditionally, photographic slides were made and projected onto the screen using a slide projector OHP + Acetates Another option was the use of acetate sheets on which one could write or draw, which were projected onto the screen via an overhead projector PC + Projector The most commonly used format today is the PC, on which presentations are made using standard software (such as Microsoft Powerpoint), and which is then projected onto a screen via a digital projector In addition, a laser pointer and a microphone may be used if required

Flip Chart

This is one of the most basic yet effective formats for making presentations

Slide projector

Traditionally, photographic slides were made and projected onto the screen using a slide projector

OHP + Acetates

Another option was the use of acetate sheets on which one could write or draw, which were projected onto the screen via an overhead projector

PC + Projector

The most commonly used format today is the PC, on which presentations are made using standard software (such as Microsoft Powerpoint), and which is then projected onto a screen via a digital projector

In addition, a laser pointer and a microphone may be used if required

Essential Points “ What is the objective?” It is essential to clarify beforehand the precise purpose and objective of making a presentation It is useful to list down the desired outcome , and refer to it at every point of the presentation’s development “ Who is the audience?” The same presentation can get a standing ovation from one audience and snores from another It is essential to know your audience beforehand , and make appropriate changes to the presentation’s contents, tone, structure and duration “ How can it be made relevant, useful, interesting?” It is worthwhile remembering that each presentation imposes on one of the most precious commodities people have: their TIME Hence, the presentation must make every effort to make each member of the audience feel that her/his time has been spent well and worthwhile “ What equipment & props?” Often, just having a speaker and a screen may not be good enough Additional props & exhibits, multiple speakers, a wireless mike for interactivity, posters & backdrops, etc. can add power to a presentation

“ What is the objective?”

It is essential to clarify beforehand the precise purpose and objective of making a presentation

It is useful to list down the desired outcome , and refer to it at every point of the presentation’s development

“ Who is the audience?”

The same presentation can get a standing ovation from one audience and snores from another

It is essential to know your audience beforehand , and make appropriate changes to the presentation’s contents, tone, structure and duration

“ How can it be made relevant, useful, interesting?”

It is worthwhile remembering that each presentation imposes on one of the most precious commodities people have: their TIME

Hence, the presentation must make every effort to make each member of the audience feel that her/his time has been spent well and worthwhile

“ What equipment & props?”

Often, just having a speaker and a screen may not be good enough

Additional props & exhibits, multiple speakers, a wireless mike for interactivity, posters & backdrops, etc. can add power to a presentation

Mind Your (Body) Language! A Gesture is… They say “A picture is worth a thousand words” but a gesture is worth even more Credibility Credibility is one of the most essential aspects for successful communication, and body language can make or break the credibility of the best-written presentation Voice Throw Besides body language, it is essential for the speaker to throw her/his voice in order to be clearly heard by every member of the audience Posture & Positioning Posture conveys attitude , and every speaker must be aware of and utilize it for the best impact Positioning oneself so as to be visible and accessible to the audience, without blocking their vision or intruding into their personal space is also essential Eye contact People don’t trust those who avoid their eyes , and every speaker has to constantly look into her/her audience’s eyes in order to win their trust and respect

A Gesture is…

They say “A picture is worth a thousand words” but a gesture is worth even more

Credibility

Credibility is one of the most essential aspects for successful communication, and body language can make or break the credibility of the best-written presentation

Voice Throw

Besides body language, it is essential for the speaker to throw her/his voice in order to be clearly heard by every member of the audience

Posture & Positioning

Posture conveys attitude , and every speaker must be aware of and utilize it for the best impact

Positioning oneself so as to be visible and accessible to the audience, without blocking their vision or intruding into their personal space is also essential

Eye contact

People don’t trust those who avoid their eyes , and every speaker has to constantly look into her/her audience’s eyes in order to win their trust and respect

“ Power to the People” Introducing the future of lighting: more for less

Presentation Outline Energy situation in India Brief outline of the power chain Critical global/local energy situation and wastage Ever increasing energy costs, and bills The solution New generation technologies like nuclear, solar, gobar gas, water or hydel At the other end, new low-consumption technologies for home & work: CFL lamps The benefits: CFL lamps CFL: equal to 40/60/100W incandescent CFL: only 20% power consumption CFL: lower maintenance CFL: higher unit cost BUT huge savings; hence more cost-effective

Energy situation in India

Brief outline of the power chain

Critical global/local energy situation and wastage

Ever increasing energy costs, and bills

The solution

New generation technologies like nuclear, solar, gobar gas, water or hydel

At the other end, new low-consumption technologies for home & work: CFL lamps

The benefits: CFL lamps

CFL: equal to 40/60/100W incandescent

CFL: only 20% power consumption

CFL: lower maintenance

CFL: higher unit cost BUT huge savings; hence more cost-effective

“ Just 1 Pinch a Week!” Introducing wallet-friendly washing

Presentation Outline The opportunity 90 million households (21 states/ 100 districts/ 220 tehsils) are potential users of detergent They currently use (a) soap bars, (b) other brands of detergent, or ( c) traditional alternatives to wash their clothes The barriers Cultural : traditional way of washing is conducive to soap bars; the idea of ‘soaking’ is not familiar Financial : soap bars are low-cost, easily accessible and bought only when needed Brand : other detergent brands have occupied the premium positions The innovation To introduce sachet packs of detergent To make them available at even the smallest shop/shack To price these at <25% of soap bars, not more than Rs.5/- The promotion To promote the idea that a single pinch of detergent washes more & better than a cake of soap To create awareness about the pinch-sized sachet pack – its power, its convenience, its affordability, its ubiquitous availability To encourage impulse/low-commitment trials of the pack To competitively position our brand as superior to all other detergent AND soap bar brands, using “the Power of a Pinch” as the theme The Power of a Pinch

The opportunity

90 million households (21 states/ 100 districts/ 220 tehsils) are potential users of detergent

They currently use (a) soap bars, (b) other brands of detergent, or ( c) traditional alternatives to wash their clothes

The barriers

Cultural : traditional way of washing is conducive to soap bars; the idea of ‘soaking’ is not familiar

Financial : soap bars are low-cost, easily accessible and bought only when needed

Brand : other detergent brands have occupied the premium positions

The innovation

To introduce sachet packs of detergent

To make them available at even the smallest shop/shack

To price these at <25% of soap bars, not more than Rs.5/-

The promotion

To promote the idea that a single pinch of detergent washes more & better than a cake of soap

To create awareness about the pinch-sized sachet pack – its power, its convenience, its affordability, its ubiquitous availability

To encourage impulse/low-commitment trials of the pack

To competitively position our brand as superior to all other detergent AND soap bar brands, using “the Power of a Pinch” as the theme