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Effective Presentations
 

Effective Presentations

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Here are a bunch of tips and tricks, and a couple of sample presentation outlines, on making effective presentations.

Here are a bunch of tips and tricks, and a couple of sample presentation outlines, on making effective presentations.

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    Effective Presentations Effective Presentations Presentation Transcript

    • Effective Presentation Skills The difference between success and failure in persuasion & motivation
    • Why Presentations?
      • Communication
        • Presentations allow us to communicate our thoughts or ideas to a desired or given audience in a controlled & organized manner
      • Information
        • Presentations allow for conveyance of substantial amounts of information in visually meaningful and digestible portions
      • Motivation
        • Presentations can serve as props to raising motivation and excitement levels amongst teams for a common cause
      • Instruction
        • Presentations enable us to deliver step-by-step instruction to the audience in a memorable manner , and at a pace that is comfortable to them
    • Presentation Equipment
      • Flip Chart
        • This is one of the most basic yet effective formats for making presentations
      • Slide projector
        • Traditionally, photographic slides were made and projected onto the screen using a slide projector
      • OHP + Acetates
        • Another option was the use of acetate sheets on which one could write or draw, which were projected onto the screen via an overhead projector
      • PC + Projector
        • The most commonly used format today is the PC, on which presentations are made using standard software (such as Microsoft Powerpoint), and which is then projected onto a screen via a digital projector
        • In addition, a laser pointer and a microphone may be used if required
    • Essential Points
      • “ What is the objective?”
        • It is essential to clarify beforehand the precise purpose and objective of making a presentation
        • It is useful to list down the desired outcome , and refer to it at every point of the presentation’s development
      • “ Who is the audience?”
        • The same presentation can get a standing ovation from one audience and snores from another
        • It is essential to know your audience beforehand , and make appropriate changes to the presentation’s contents, tone, structure and duration
      • “ How can it be made relevant, useful, interesting?”
        • It is worthwhile remembering that each presentation imposes on one of the most precious commodities people have: their TIME
        • Hence, the presentation must make every effort to make each member of the audience feel that her/his time has been spent well and worthwhile
      • “ What equipment & props?”
        • Often, just having a speaker and a screen may not be good enough
        • Additional props & exhibits, multiple speakers, a wireless mike for interactivity, posters & backdrops, etc. can add power to a presentation
    • Mind Your (Body) Language!
      • A Gesture is…
        • They say “A picture is worth a thousand words” but a gesture is worth even more
      • Credibility
        • Credibility is one of the most essential aspects for successful communication, and body language can make or break the credibility of the best-written presentation
      • Voice Throw
        • Besides body language, it is essential for the speaker to throw her/his voice in order to be clearly heard by every member of the audience
      • Posture & Positioning
        • Posture conveys attitude , and every speaker must be aware of and utilize it for the best impact
        • Positioning oneself so as to be visible and accessible to the audience, without blocking their vision or intruding into their personal space is also essential
      • Eye contact
        • People don’t trust those who avoid their eyes , and every speaker has to constantly look into her/her audience’s eyes in order to win their trust and respect
    • “ Power to the People” Introducing the future of lighting: more for less
    • Presentation Outline
      • Energy situation in India
        • Brief outline of the power chain
        • Critical global/local energy situation and wastage
        • Ever increasing energy costs, and bills
      • The solution
        • New generation technologies like nuclear, solar, gobar gas, water or hydel
        • At the other end, new low-consumption technologies for home & work: CFL lamps
      • The benefits: CFL lamps
        • CFL: equal to 40/60/100W incandescent
        • CFL: only 20% power consumption
        • CFL: lower maintenance
        • CFL: higher unit cost BUT huge savings; hence more cost-effective
    • “ Just 1 Pinch a Week!” Introducing wallet-friendly washing
    • Presentation Outline
      • The opportunity
        • 90 million households (21 states/ 100 districts/ 220 tehsils) are potential users of detergent
        • They currently use (a) soap bars, (b) other brands of detergent, or ( c) traditional alternatives to wash their clothes
      • The barriers
        • Cultural : traditional way of washing is conducive to soap bars; the idea of ‘soaking’ is not familiar
        • Financial : soap bars are low-cost, easily accessible and bought only when needed
        • Brand : other detergent brands have occupied the premium positions
      • The innovation
        • To introduce sachet packs of detergent
        • To make them available at even the smallest shop/shack
        • To price these at <25% of soap bars, not more than Rs.5/-
      • The promotion
        • To promote the idea that a single pinch of detergent washes more & better than a cake of soap
        • To create awareness about the pinch-sized sachet pack – its power, its convenience, its affordability, its ubiquitous availability
        • To encourage impulse/low-commitment trials of the pack
        • To competitively position our brand as superior to all other detergent AND soap bar brands, using “the Power of a Pinch” as the theme
      The Power of a Pinch