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Transform Original Strategy Presentation

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Original presentation of the Transform Initiative by Locus Research to Textiles New Zealand.

Original presentation of the Transform Initiative by Locus Research to Textiles New Zealand.

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  • 1. A New Approach Title: Research & Development Strategy Subject: TNZ R&D Strategy Project: Transform Author: Timothy Allan Date: [11/07/06] Document Format: A4
  • 2. A new structured approach aimed at building industry capability (R&D). Achieved by developing the projects for industry and assisting them through the development process. Aimed at delivering results to market accurately. Title: Tech & Company Process Date:07/11/06 The Approach - Introduction Client: Textile New Zealand Project: 4001 - Transform Source: BJ & TA PD#: 4001-01-001
  • 3. The proposed approach has 4 major steps: Identification: of potential projects. Selection: shortlist compatible technologies & companies. Validation: of the product/consumer/market potential of project. Action: successfully start & complete the development project Title: Tech & Company Process Date:07/11/06 Client: Textile New Zealand Source: BJ & TA Project: 4001 - Transform PD#: 4001-01-001
  • 4. Identification Selection PDS - Research R&D Project Commercialisation FRST 0% 0% 0% 75% 0% Industry Partner 0% 0% 100% 25% 100% Tech Partner 0% 0% 0% 0% 0% TextilessNewZealand 100% 100% 0% 0% 0% Identification Selection Validation Action Project & Funding Structure Title: Tech & Company Process Date:07/11/06 Client: Textile New Zealand Source: BJ & TA Project: 4001 - Transform PD#: 4001-01-001
  • 5. 1Identification
  • 6. Two Strategies Request For Proposals (RFP) 1 Request interest from industry and technical organisa- tions for this project to identify existing opportunities Selection Investigation 2 Investigate existing companies and technology partners for involvement within the project Identification Title: Tech & Company Process Date:07/11/06 Client: Textile New Zealand Source: BJ & TA Project: 4001 - Transform PD#: 4001-01-001
  • 7. Technologies Companies New Technology Company 1. (Material One) New Product A New Technology Company 2. (Material Two) New Product B Company 3. New New Product C Technology (Material Three) Textiles New Zealand plays the central role in assisting to develop the projects. Company 4. Finding key technologies New Product D and companies that can be New aligned. Technology (Material Four) Identification Title: Tech & Company Process Date:07/11/06 Client: Textile New Zealand Source: BJ & TA Project: 4001 - Transform PD#: 4001-01-001
  • 8. Solution Technology Company Partner R eq uirement Identification Title: Tech & Company Process Date:07/11/06 Client: Textile New Zealand Source: BJ & TA Project: 4001 - Transform PD#: 4001-01-001
  • 9. 2 Selection
  • 10. Shortlist Technologies Technology Available technologies under development Technologies Technologies Initiate Project. (Go to Diagram Two) Companies Companies Shortlist TNZ Companies Companies Existing Textile New Zealand member companies 011: Investigation 012: Create Shortlist 013: Evaluate Shortlist 014: Confirm Shortlist 015: Enter Validation Investigate and categories the Evaluate and generate a short list of Re-evaluate the shortlisted Define and lock down the final Generate the structure and scope avalible technologies that are the key technologies and Textile technologies and companies to technologies and companes for the for the project. Generate an initial currently under development in New New Zealand members that best fit identify the most approriate developmental project. Product Development Specifcation Zealand, along with grouping the the shortlist guidelines. components for the developmental (PDS) to provide the framework for existing Textile New Zealand project. the project. members into key cluster groups. Title: Transition Date:12/10/06 Selection Client: Textile New Zealand Project: 4001 - Transition Source: Blythe Rees-Jones PD#: 4001-01-001
  • 11. 3 Validation
  • 12. Year 07 08 Detail Review Resources (People & Funding) Combined R&D Review Market Entry 0.5 Detail Design & This period may vary for each company Productionisation Market Research Review Combined R&D Team PDS Review & Sign Off Develop the new products for production & manufacture by the 0.3 - 0.4 Design & TNZ members Development Combined design & deveopment of a range of products & technologies for the TNZ companies 0.2 Product Development Specification Collectively research & understand the product context, new markets, & applicable technologies for TNZ companies. Duration 0 3 6 9 12 15 (months) Title: Transition Date:12/10/06 Validation Client: Textile New Zealand Project: 4001 - Transition Source: Blythe Rees-Jones PD#: 4001-01-001
  • 13. Clarify Into the industry product context and market conditions that Research Specify drive sales in the product category. This is deliberately broad to establish connections between the consumer, the product, the market and the distribution and sale of the product. Technical Should define the following: Scope Communicate Define technical performance requirements The Project and other technical factors such as Standards. Goals Plan Present Consumer Range Cost Discuss Define the consumer and market trends to The Product understand where the product category is Performance; Resource Assess Economic Programme Risk Review Define the price points and margins along The Company with other economic factors. Product Strategy Payback Conclusions Market Strategy Decision The Market Environmental Define product sustainability in the context of the product category using initial tool sets. The Consumer 011: Clarification 021: Research 022: Definition 023 : Scope 024 : Communication Defined Project and its Objectives; Research is categorised into four main Set Design Goals/objectives; Project plan Present the Documented PDS for review; Outline the Product, Service, or System; categories outlined above: Define intended product item/range; Risk Assessment and Management Management review and clarification; Detail Company Specific Information; Investigate and understand consumers key Set Performance Goals; Financial Assessment (ROI, IRR, NPV) Assessment of the project viability Define the Markets; drivers and trends; Set Technical Targets; Resource Requirements Decision to proceed, request further information Identify the primary consumers/users Define Intended markets, investigate drivers and Define testing & development programme; Provisional Costing or to stop. product positioning; Define Product Life Cycle/Product System in Investigate competing product price points, relation to user groups. performance levels and general attributes; Define Product Functional Unit; Document Resource and/or material and Define Product implementation strategy production factors; Define the proposed market entry strategy. Investigate Intellectual Property aspects; Establish enviornmental characteristics/targets. Investigate distribution and Supply Chain aspects; Investigate Environmental Aspects and Impacts. Research relevant standards and compliance issues for target markets. Title: Project Development Date:15/02/06 Product/Consumer/Context Client: Internal Project: 0100 Internal Process Source: Timothy Allan PD#: 0100-01-001
  • 14. 4 Action
  • 15. Year 07 08 Resources (People & Funding) Market Entry 0.5 Detail Design & This period may vary for each company Productionisation Market Research Review Combined R&D Team Develop the new products for production & manufacture by the 0.3 - 0.4 Design & PDS Review & Sign Off Combined R&D Review TNZ members Development Combined design & deveopment of a range of products Detail Review & technologies for the TNZ companies 0.2 Research (Comb bined) Collectively research & understand the product r t context, new markets, & applicable technologies t for TNZ companies. Duration 0 3 6 9 12 15 (months) Title: Transition Date:12/10/06 Action Client: Textile New Zealand Project: 4001 - Transition Source: Blythe Rees-Jones PD#: 4001-01-001