Integration of Life Cycle Thinking within Research & Development  A case study of five NZ companies Jake McLaren, Timothy ...
The LCM Programme
Research & Development  Research Question <ul><li>What are the  enablers  and  barriers  to  </li></ul><ul><li>integrating...
Research methodology  <ul><li>Visited companies </li></ul><ul><li>Interviewed staff </li></ul><ul><li>Reviewed documents <...
Groups of enablers and barriers  <ul><li>Culture and Values </li></ul><ul><li>Market and Marketing Communication </li></ul...
<ul><li>Culture and Values </li></ul>
 
 
 
Verda: Mission Statement <ul><li>Verda’s  outdoor design  embraces nature in  your own place  making a better world for  g...
<ul><li>Market and Market Communication </li></ul>
 
<ul><li>Business Capability and Processes </li></ul><ul><li>Integrate life cycle thinking within R&D processes </li></ul>
Comvita  PRODUCT DEVELOPMENT PROCESS PD PROCESS  18 JUNE, 2009 <ul><li>SCOPING </li></ul><ul><li>Scope opportunities </li>...
Verda Design Process <ul><li>Product development chute </li></ul><ul><ul><li>Insight </li></ul></ul><ul><ul><ul><li>Sustai...
Verda Design Process <ul><li>Product development chute </li></ul><ul><ul><li>Prototype and testing </li></ul></ul><ul><ul>...
LCM Design Process Workshop
Supply Chain <ul><li>Ability to change </li></ul><ul><li>Availability of preferable materials in NZ </li></ul><ul><li>Scal...
Groups of enablers and barriers  <ul><li>Culture and Values </li></ul><ul><li>Market and Marketing Communication </li></ul...
Summary Successful LCM implementation in R&D  depends on: <ul><li>Shared values & team ownership </li></ul><ul><li>Communi...
<ul><li>Thank you </li></ul>
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Integration of Life Cycle Thinking within Research & Development

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A case study of five New Zealand Companies.

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Integration of Life Cycle Thinking within Research & Development

  1. 1. Integration of Life Cycle Thinking within Research & Development A case study of five NZ companies Jake McLaren, Timothy Allan, Anthony Hume, Sarah McLaren
  2. 2. The LCM Programme
  3. 3. Research & Development Research Question <ul><li>What are the enablers and barriers to </li></ul><ul><li>integrating environmental aspects into the </li></ul><ul><li>research and development of new products/ services? </li></ul>
  4. 4. Research methodology <ul><li>Visited companies </li></ul><ul><li>Interviewed staff </li></ul><ul><li>Reviewed documents </li></ul><ul><li>Identified all enablers and barriers (factors) </li></ul><ul><li>Ranked factors as enablers or barriers for each company </li></ul><ul><li>Grouped into overall themes </li></ul><ul><li>Ranked each factor for relative importance compared with other factors </li></ul>
  5. 5. Groups of enablers and barriers <ul><li>Culture and Values </li></ul><ul><li>Market and Marketing Communication </li></ul><ul><li>Business Capability and Processes </li></ul><ul><li>Life Cycle Knowledge and Data </li></ul><ul><li>Supply Chain </li></ul><ul><li>Technical Factors </li></ul>
  6. 6. <ul><li>Culture and Values </li></ul>
  7. 10. Verda: Mission Statement <ul><li>Verda’s outdoor design embraces nature in your own place making a better world for generations to come </li></ul>
  8. 11. <ul><li>Market and Market Communication </li></ul>
  9. 13. <ul><li>Business Capability and Processes </li></ul><ul><li>Integrate life cycle thinking within R&D processes </li></ul>
  10. 14. Comvita PRODUCT DEVELOPMENT PROCESS PD PROCESS 18 JUNE, 2009 <ul><li>SCOPING </li></ul><ul><li>Scope opportunities </li></ul><ul><li>Evaluate and screen ideas </li></ul><ul><li>Market analysis </li></ul><ul><li>Confirming feasibility </li></ul><ul><li>> CREATE PD BRIEF </li></ul><ul><li>INITIATION </li></ul><ul><li>Planning the project </li></ul><ul><li>Building the business case </li></ul><ul><li>Communicating cost and timelines </li></ul><ul><li>In-depth technical assessment </li></ul><ul><li>Firming up relationships with suppliers </li></ul><ul><li>DEVELOPMENT </li></ul><ul><li>Converting idea to reality </li></ul><ul><li>Formulation development </li></ul><ul><li>Defining packaging design </li></ul><ul><li>Prepare for scale up </li></ul><ul><li>Product testing </li></ul><ul><li>Assessing efficacy </li></ul><ul><li>Regulatory & Compliance </li></ul><ul><li>Creation of artwork </li></ul><ul><li>PRODUCTION </li></ul><ul><li>Products is set up in system </li></ul><ul><li>Preparation for bulk manufacture </li></ul><ul><li>Packaging manufacturing </li></ul><ul><li>Finished product manufacturing </li></ul><ul><li>LAUNCH TO MARKETS </li></ul>MARKETING PRODUCT DEVELOPMENT
  11. 15. Verda Design Process <ul><li>Product development chute </li></ul><ul><ul><li>Insight </li></ul></ul><ul><ul><ul><li>Sustainability trends in key markets </li></ul></ul></ul><ul><ul><ul><li>Needs and wants of consumers </li></ul></ul></ul><ul><ul><ul><li>Consumer trends and demographics </li></ul></ul></ul><ul><ul><ul><li>Competing products and brands </li></ul></ul></ul><ul><ul><ul><li>Emerging technologies (production, environmental, transformational) </li></ul></ul></ul><ul><ul><li>Idea generation </li></ul></ul><ul><ul><ul><li>Modification of existing products </li></ul></ul></ul><ul><ul><ul><li>Brainstorming new product options </li></ul></ul></ul><ul><ul><ul><li>Literature review </li></ul></ul></ul><ul><ul><li>Concept development </li></ul></ul><ul><ul><ul><li>Concept design </li></ul></ul></ul><ul><ul><ul><li>Initial market assessment </li></ul></ul></ul><ul><ul><ul><li>Sustainability assessment </li></ul></ul></ul>
  12. 16. Verda Design Process <ul><li>Product development chute </li></ul><ul><ul><li>Prototype and testing </li></ul></ul><ul><ul><ul><li>Prototyping </li></ul></ul></ul><ul><ul><ul><li>Field testing </li></ul></ul></ul><ul><ul><ul><li>Performance testing (special tests for compliance) </li></ul></ul></ul><ul><ul><li>Design resolution </li></ul></ul><ul><ul><ul><li>Confirm design </li></ul></ul></ul><ul><ul><ul><li>Confirm sustainability attributes </li></ul></ul></ul><ul><ul><li>Linking to Brand </li></ul></ul><ul><ul><ul><li>Conformity to brand values </li></ul></ul></ul><ul><ul><li>Review </li></ul></ul><ul><ul><ul><li>Outcomes of sustainability attributes on business profitability </li></ul></ul></ul>
  13. 17. LCM Design Process Workshop
  14. 18. Supply Chain <ul><li>Ability to change </li></ul><ul><li>Availability of preferable materials in NZ </li></ul><ul><li>Scale and influence to control </li></ul><ul><li>Technical Factors </li></ul><ul><li>Technology development </li></ul><ul><li>Distance to/from market and transport </li></ul><ul><li>Manufacturing </li></ul><ul><li>End-of-life management </li></ul>
  15. 19. Groups of enablers and barriers <ul><li>Culture and Values </li></ul><ul><li>Market and Marketing Communication </li></ul><ul><li>Business Capability and Processes </li></ul><ul><li>Life Cycle Knowledge and Data </li></ul><ul><li>Supply Chain </li></ul><ul><li>Technical Factors </li></ul>
  16. 20. Summary Successful LCM implementation in R&D depends on: <ul><li>Shared values & team ownership </li></ul><ul><li>Communication to the market (even if not asking today) </li></ul><ul><li>Structured design and development processes </li></ul><ul><li>Understanding product life cycle environmental issues and integration of life cycle thinking into daily R&D working practices </li></ul><ul><li>Ability to change supply chain and </li></ul><ul><li>other relevant technical / environmental issues, eg. manufacturing, transport, end-of-life. </li></ul>
  17. 21. <ul><li>Thank you </li></ul>

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