Environmental Management & Working with Product Development

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    Environmental Management & Working with Product Development - Presentation Transcript

    1. ENVIRONMENTAL DESIGN & WORKING WITH PRODUCT DEVELOPMENT Jake McLaren NATIONAL EDUCATION & PROFESSIONAL DEVELOPMENT FORUM 12 June 2009
    2. Overview • Challenges in implementing environmental design • Areas to build capability, some ideas NATIONAL EDUCATION & PROFESSIONAL DEVELOPMENT FORUM 12 June 2009
    3. Challenges Potential Barriers to Integration • Poor innovation culture • Lack of motivation, “we don’t need to tackle that here” • Silo departmental thinking, Poor design process. • Lack of basic eco-knowledge • Direct management buy-in not clear • Weak market drivers • Client sustainability commitment is weak • Increased cost or time to market • Additional risk • Commercial imperatives & strategy • Economy of scale in NZ / technology / research not available NATIONAL EDUCATION & PROFESSIONAL DEVELOPMENT FORUM 12 June 2009
    4. Challenges Potential Barriers to Integration • Designers understanding & ability to drive integration • Lack of direction “we haven’t thought about what or how” • Lack of data & knowledge - not knowing which is the ‘best way’ • We don’t trust the environmental data or models • Materials availability & performance • Poorly defined, conflicting environmental standards • We only need to follow the environmental standards NATIONAL EDUCATION & PROFESSIONAL DEVELOPMENT FORUM 12 June 2009
    5. Implementation What helps to integrate sustainability in Product Development? CREATE BUY-IN Market & Customer Positioning business for the future Brand values, Business integration NATIONAL EDUCATION & PROFESSIONAL DEVELOPMENT FORUM 12 June 2009
    6. Implementation What helps to integrate sustainability in Product Development? CREATE BUY-IN Market & Customer Positioning business for the future Brand values, Business integration SUPPORT & CONNECT Investment in green projects Business sustainability strategy External Research Projects NATIONAL EDUCATION & PROFESSIONAL DEVELOPMENT FORUM 12 June 2009
    7. Implementation What helps to integrate sustainability in Product Development? CREATE BUY-IN DEVELOP ORG. STRATEGY & PEOPLE Market & Customer Define a clear path of action Responsibilities Positioning business for the future Learn by doing Brand values, Business integration Build Capability SUPPORT & CONNECT Investment in green projects Business sustainability strategy External Research Projects NATIONAL EDUCATION & PROFESSIONAL DEVELOPMENT FORUM 12 June 2009
    8. Implementation What helps to integrate sustainability in Product Development? CREATE BUY-IN DEVELOP ORG. STRATEGY & PEOPLE Market & Customer Define a clear path of action Responsibilities Positioning business for the future Learn by doing Brand values, Business integration Build Capability SUPPORT & CONNECT USE TOOLS & PROCESSES Investment in green projects Use data and link to decision making Business sustainability strategy Define methods & processes External Research Projects Include to management systems NATIONAL EDUCATION & PROFESSIONAL DEVELOPMENT FORUM 12 June 2009
    9. Implementation What helps to integrate sustainability in Product Development? CREATE BUY-IN DEVELOP ORG. STRATEGY & PEOPLE Market & Customer Define a clear path of action Responsibilities Positioning business for the future Learn by doing Brand values, Business integration Build Capability Institutional Learning & Maturity SUPPORT & CONNECT USE TOOLS & PROCESSES Investment in green projects Use data and link to decision making Business sustainability strategy Define methods & processes External Research Projects Include to management systems NATIONAL EDUCATION & PROFESSIONAL DEVELOPMENT FORUM 12 June 2009
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