Tena measure of successLocus Research product developmentThis is a presentation about Locus Research, Where we come from, Who we are, Howwe work and how we have beneﬁted from this.Timothy Allan founderhttp:www.locusresearch.com
Tena measure of successLocus Research product developmentThis is a presentation about Locus Research, Where we come from, Who we are, Howwe work and how we have beneﬁted from this.Timothy Allan founderhttp:www.locusresearch.com
Powhiri a welcomeAdd information about the Powhiri from Te AoKaranga the call;Whaikorero the formal speeches.http://www.teara.govt.nz/en/1966/aotearoa/1
Aotearoa Ao~tea~roaAotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa.Aotea could be the name of one of the canoes of the great migration, the great magellancloud near the bright star Canopus in summer, a bird or even food;Ao is a cloud, dawn, daytime, or world;Tea white or clear, perhaps bright,while Roa means long or tall.http://www.teara.govt.nz/en/1966/aotearoa/1
New ZealandAotearoa Ao~tea~roaThe land of the long white cloudAotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa.Aotea could be the name of one of the canoes of the great migration, the great magellancloud near the bright star Canopus in summer, a bird or even food;Ao is a cloud, dawn, daytime, or world;Tea white or clear, perhaps bright,while Roa means long or tall.http://www.teara.govt.nz/en/1966/aotearoa/1
CultureYour culture is an expression of who you are, your are inﬂuenced by where you come from. It Educates youridealogy.Isolation ﬁnds its place;Independance is a developed trait that was required;Resourcefulness means long or tall.
Locus ResearchOur approach to work is both a product of our place and where we are from, and our desire to think differentlyabout what we do and how we do it.What do we do;Why do we do it;How do we work
We develop products &take them to market.We research, create, develop, test and deliver products to market.85% of all products to market in 10 years;Research underpins this performance
LCT Leadership and Conference Papers/ Industry Collaboration Active Involvement In Education Presentations and Exchanges Design-related Events (educational leadership, (research/science (collaborative/business (industry leadership, design enlightening, guiding, leadership, cutting edge leadership, strategic, commitment/relevance, raising empowering, enabling) research, expertise) cross-domain, awareness, spectacular) knowledge sharing)METHODS OF GROWTH Branches And Leaves Individual Specialties, Leading Projects Integration through diversityOFFERING Main Trunk PRODUCT DEVELOPMENT Systems focused Working with businesses from different sectors and sizes Product Brand Business Sustainability specialists aware savvy expertsFOUNDATIFOUNDATION Roots Company Ethos Root The belief that accountability does not inhibit creativity Applied Research Tranparent and Established Commitment Originality (empathy and Evidential Processes To Sustainability (Creativity, independance, perceptiveness, (authenticity, analytics, (integrity, experience, insight) understanding process, rigour, focus) method) benchmarking)
The GeneralistIt is necessary to have a wide range of skills to develop products in New Zealand. Thislack of specialisation is not a substitute for knowledge in particular areas but pushes youto learn more about the whole process.Isolation means you just need to do it;Self Reliance no one else will do it for you.
Common Skills we apply through the delivery of all of our work Research Develop ManageProduct & Service Brand & Graphic Life CycleThinking Business/Commercial The areas we actively integrate in our workﬂow
The Environment Raw materials & energySYSTEM UNDER ANALYSIS agement Waste Man Emissions to air, land & water
The product systemDeﬁnes all the important aspects of the product1. What is the ‘core function’ of the product (describes it as a service);2. Who the users, customers, stakeholders, and inﬂuencers;3. What the product requirements are; a. Customer; b. User; c. Stakeholder; d. Technical;4. What the product life cycle and interactions are ;5. How it is intended to be produced (materials and processes).
Product System Requirements User Groups Stakeholders Product Life Cycle C ustomer Technical Requirements Requirements Manufacturing Distribution Retail Use DisposalRequirementsCustomerStakeholder Production Distribution Retail Use DisposalUserTechnical
Product Development Processa life cycle perspectiveThe product development process as illustrated throughthe life cycle of a native Kauri treeKauri forests are among the most ancient in the world. The antecedents of thekauri appeared during the Jurassic period (between 190 and 135 million yearsago). Although the kauri is among the most ancient trees in the world, it hasdeveloped a unique niche in the foresresearch idea prototype production to market in marketseed developed seed seedling sapling ricker mature kauriThe seed of the magestic Kauri is dispersed If the seed ﬁnds itself in dry but cool As a seedling they will develop The young sapling bristles After 50 years or more the trees will reach the The ﬁnal size of a Kauri is oftenafter pollination by the wind travelling a conditions and isn’t deposited too oblong shaped green or reddish up a and grows a spiky forest canopy. The tree will slow it’s upward determined by it’s conditions, but candistance of up to 1.5 km before settling deeply or eaten by insects or birdlife it borwn leaves quickly dependnig coat developing at a rate of streak and start to broaden and develop grow upwards ofideally in the cool moist foliage under the will germinate and shed it’s coat after on how much direct sunlight they approximately 10-25cm a year. the iconic crown it is well known for. During 30-40 metres high and several metresManuka tree. The Kauri seeds special 35 days. Kauri seeds have bee known are exposed too. this time it will also start to shed the lower wide. Kauri can survive for thousands ofwing like form helps to carry it far from the to develop on fallen trees or even in the branches in a process called abscission years the oldest in New Zealand beingparent tree allowing it to grow gradually and litter at the base of the parent tree, a very leaving the trunk free of knots to become estimated at betweenbroaden over decades.(Stewart, Kauri, 2008) hardy habitat. what’s known as ‘poles’ or ‘rickers’. 1200-1500 years.
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a uniﬁeddevelopment structure.not a prescriptive process for development;a descriptive framework to deliver consistently.
Discovery PDS Technical Development CommercialisationPHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 0501 Planning 02 Research 03 Concept 04 Embody & Detail CommercialisePLAN & CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY & PRE PRODUCTION SALES & MARKETING Deﬁned Project Scoped Technical Principle Final Design & Research Development Solution & Transfer
TASK SEQUENCE Planning Research Communicate PLAN & CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE Into the industry product context and market Technical Should deﬁne the following: Plan Present conditions that drive sales in the product Deﬁne technical performance requirements category. This is deliberately broad to establish Goals Cost Discuss and other technical factors such as Standards. connections between the consumer, the product, the market and the distribution and Range sale of the product. Consumer Resource Assess Deﬁne the consumer and market trends to The Project understand where the product category is Performance Risk Review moving and identify design opportunities. The Product Programme Payback Conclusions Economic The Company Deﬁne the price points and margins along with Product Strategy Decision other economic factors. The Market Market Strategy Environmental Deﬁne product sustainability in the context of The Consumer the product category using initial tool sets.DELIVERABLES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION Deﬁned Project and its Objectives. Deﬁne Customer Requirements. Set Design Goals/Objectives. Project plan. Present the Documented PDS for review. Deﬁne and outline the Product, Service, or Deﬁne Technical Requirements. Deﬁne intended product item/range. Risk Assessment and Management. Management review and clariﬁcation. System. Deﬁne Intended markets, investigate drivers Set Performance Goals. Financial Assessment (ROI, IRR, NPV). Assessment of the project viability. v Detail Company Speciﬁc Information. and product positioning. Set Technical Targets. Resource Requirements. Decision to proceed, request further Deﬁne the Markets. Investigate competing product price points, Deﬁne testing & development programme. Provisional Costing. information or to stop. Identify the primary consumers/users. performance levels and general attributes. Deﬁne Product Life Cycle/Product System in Document Resource and/or material and relation to user groups. production factors. Deﬁne Product Functional Unit. Investigate Intellectual Property landscape. Deﬁne Product implementation strategy. Investigate distribution and Supply Chain Deﬁne the proposed market entry strategy. aspects. Establish enviornmental characteristics/targets. Investigate Environmental Aspects and Impacts. Research relevant standards and compliance issues for target markets.
TASK SEQUENCE Plan Research & Generate Concept Embody Commercialise PLAN & CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY & TEST DEFINE & RESOLVE DOCUMENT & PRODUCTIONISE Clarify Research Generate Isolate & Identify Develop Test Speciﬁcations Company Technical A wide variety of possible Opportunities with the product The product system & Test system & technology, Develop detailed speciﬁcations for manufacture Industry Sector Consumer system solutions system. Identify key streams for technology. Embody ideas through external ‘Method of Product & Service Economic downstream development functionally & structurally Limits’ trial with end consumers Transfer Target Markets Environmental Communicate System & Technology into the supply chain The ideas in a coherent Search & Combine Select & Make Evaluate Deﬁne Specify manner to all key Across all streams for dominant Prototype system & Results & establish ﬁnal Troubleshoot Goals & Vision Vision & Objectives stakeholders themes and ideas. Review technology with effective amendments Areas where speciﬁcations and assemblies Reporting Structure & Scope key ideas and where possible function for testing & Key Stakeholders Outline & Deliverables Assess combine critical streams evaluation Resolve Sign Off Funding Mechanism Users & Stakeholders The ideas and stakeholder Final design speciﬁcations All pre-production samples against speciﬁcations Project Champion Customer Requirements feedback and document Evaluate Reﬁne Documents for ﬁnal costing Technical Requirements for approval to proceed Each potential solution against And improve system & Materials & Processes established criteria and scope technology for consumer Approve Manufacturing & Suppliers outlined in the PDS document evaluation and testing. Supply Chain & Distribution Final system & technology and Evaluate against criteria speciﬁcations to proceed to Sales & Marekting established in the PDS Product offer commercialisation document Commuication Strategy Pricing Structure Std’s,Compliance & Testing Life Cycle Management Risk & Management Scope Plan Estimate Resource ReturnDELIVERABLES PROJECT PDS PROCESS & GENERATE & KEY IDEAS DEFINED IDEAS REALISED & TESTED PRODUCTION CLARIFICATION DOCUMENT COMMUNICATE Prepare PDS propsal Project Development Capture all ideas Concept Development Embodiment Design Full system testing. Pre-Production Trials. to scope ﬁrst stage Speciﬁcation. generated. Exploration. Speciﬁcation. Full validated costing & All technical speciﬁcations released to supply of project research to Project Plans & Outlines. Document full range of Document the critical solution Functional prototypes. Breakdowns. chain. validation. Detailed Cost Projections. ideas covered. streams for consideration. Preliminary Performance Final Approved Design & QC and Approve all masters and approve all ﬁnal Approve the Project Deﬁned Project Structure. Assess Ideas Objectively. Evaluate and select the key Testing. Speciﬁcation. Pre-Production for product. Development and Risk Assessment. Communicate to key idea(s) to enter embodiment. Consumer Evaluation & Approve ﬁnal supply chain. Validation phase. Review project & approve, stakeholders. Testing. amend or reject proposed outline.
Discovery PDS Concept Embodiment/Detail Commercialisation PDS RESEARCH TECHNICAL DEVELOPMENT COMMERCIALISATION R&D Strategy Research & Development Product Evaluation Opportunity & Business Case Develop Core Products Product Assessed by Distributors Secure Early Tech Distributor Transfer Foundation Research Approach prospective Certification Commercialisation Product Trial Initial Research Investigation distributors & present Product Certification & Accreditation Entry Phase Product Trial carried out by Distributor vision for early buy in License Agreements HoA & Supply Agreements Tech Transfer Transfer of Assets to Distributor Pitch Presentation Principal Design Market Release Create Sales Presentation Product Range & Technology Product Launch
The 17 categories as outlined on the left illustrate the ﬁling structure consistently applied across ﬁling and accounting systems 17 1 and software for all Locus Research projects and development. The key six areas that these are applied to are highlighted below and demonstrate how each is applied to it’s relevant ﬁeld. 16 2 This consistent use of categories increases our efﬁciency and provides an easy-to-follow- workﬂow and development process for both Locus Research staff and their clients. rifying & Life C Sustain Thinking ion Tra g & Cla 15 3 tat ycle inin Design Process Filing Structure en ability um g& Plannin Sa pt c Ed Do les e 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 nc u & Co h& ca M Our design process employs the ﬁrst six categories of the Each number of the 17 values above represents a category ar & tio ke arc n14 tio 4 n ting a development process used consistently throughout we apply to our ﬁling system as outlined in the diagram. se Ide everything we do. This continuity ensures out designs fully This ﬁling structure is also applied within Basecamp for Re Busi tail ness Deve t & De conceptualise a wide range of options resulting in highly easy ﬁle and information sharing with clients. lopm odi men resolved and functional outcomes. ent Emb lient Liaison Manufacturin13 Meetings & C m ing Tes ting & Supply Cha g in 5 Commercialisation 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Timekeeping 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 g ram &C ign ro om &P g We employ the second half of the process structure to our Through the use of internal timekeeping journals and the s plia in De g din nce kag Co commercialisation phase. The production of sales collateral online Harvest time management resource we plan and ion Pro & Man 12 6 and development of assets are created and ﬁled under this record time spent on different aspects of a project divided Pac ct ra gra system for consistent application across the board. into the ﬁling structure categories. te IP ral & In mm geme & Brand Content l& Le ta e D nt llate a ga gi Di l irec t Co 11 7 Management Invoicing tion Prin 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 10 9 8 The management of any given project is featured in a number of key steps from the full development process. Once time has been recorded against a project using the Harvest timekeeping system. These categories are also All relevant information in ﬁled within these categories from evident in our invoicing as clients can connect what our internal ﬁling system through to our invoicing and elements of a project have been worked on through these timekeeping software and documentation. references outlined in the invoices sent out.
Our workThese are examples of some of our work illustrating how we put these ideas and approaches into practice.Research underpins each development;Insight is generated from our understanding;Delivery of a complete product solution.
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
@ Male & Female Two Protector Fully Packaged Established Operational Content Two Patents & InternationalStyle Undergarments Pads Varients Products Supply Chain Management Website Two Design Regs CertiﬁcationProgramme ReportDELLOCH HIP PROTECTION / JAN 2011 - DEC 20113,158 hours 575 1 Ideation & Concept Development 18.8% 10000 $ 2 Testing & Compliance 18.4% 3 Research & Documentation208,483 $ 12.4% drop tests 4 Programme Direction & Management 12.3% 8000 5 Meetings & Client Liaison 8.2% 6 Embodiment & Detail Development 7.9% 7 Manufacturing & Supply Chain 5.7% 6000 8 Print Collateral & Packaging 4.4% 9 Brand & Content Development 4.1% 10 IP & Legal 3.6% 4000 96% 11 Digital & Interaction Design 12 Sales & Marketing 1.7% 1.5% billable 13 Travel <1% Prototyping 2000 14 Planning & Clariﬁcation <1% 200 Hours 400 Hours 600 Hours Tooling 15 Coding & Programming <1% IP 16 Business Development <1%500 Hours PDS Shield tool Cardiff Testing First Distributor Pitch400300 IP ﬁled Active tool200 Alarm dev stopped100 JAN’11 FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
Innovation ConsultingSince we ﬁrst started we have worked on programs for advocacy, not for proﬁt tackling issues we believed inor have a passion for.Six Lenses for Innovation understand innovationwithin your business;The Art of Product Development learning about thewhole development process;
Six Lenses for Case Studies & ConstraintsInnovation Creativity & Vision Consumers & MarketsSix Lenses for Innovation is a process developed by LocusResearch to help companies review and assess the performanceof their product development and commercialization process or Groups, Commercialprogram. Teams & -isation Culture ProcessCross company review ManagementIsolate the issues & ProcessSeek solutions
ACME CorporationProduct Development & Innovation Review1 Six Lenses For Innovation Case Studies & Constraints Six Lenses for Innovation is a process developed Creativity Consumers by Locus Research to help companies review and The Six Lenses for Innovation process looks through & Vision & Markets assess the performance of their product development six lenses at your company to identify areas of and commercialisation process or programme. concern or issues that may limit innovation. SIX LENSES The process draws out insights and FOR This process seeks to understand how R&D and is recommendations that have the ability to change INNOVATION Groups, structured within your business and how each area, practice and behaviour to improve development Teams & Commercial -isation activity and or discipline interacts and interfaces outcomes. Culture Process together. Management & Process 2 Acme Overall Performance This summary outlines your current R&D performance taken from the LIC NPD Programme Assessment. Across all Six Lenses your level of R&D performance Poor Average Excellent 3 Indicative Performance by Lens Performance within each of the six lenses showing you where youare strong and where improvement may be required. Groups, Teams & Culture Customers & Markets Poor Average Excellent Poor Average Excellent Group Modes Customers Cross Pollination Problem or Need Culture Market Research Learning Brand & Marketing Environment Management & Process Case Studies & Constraints Poor Average Excellent Poor Average Excellent Process & Approach Constraints Gates & Milestones Expectations Programme Management Barriers Testing, Validation & Compliance Success & Failure Commercialisation Creativity & Vision Poor Average Excellent Poor Average Excellent Business Case Idea Sources Handover & Transition Creativity Market Entry Vision Intellectual Property Partnerships & Alliances
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshopseries designed to help companies become better at developing new products anddelivering them to market.Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we ﬁrst started we have worked on programs for advocacy, not for proﬁt tackling issues we believed inor have a passion for.Metaform sustainable materials & design;Design room craft and design to an audience;Life cycle thinking workshop series;SPD guide for the designers institute;YIA young innovator awards;
SummaryWhat have we learnt over the course of ten years, what is important and what are the things which deﬁne anddifferentiate us from others.Integrity in what you do;Deﬁned Ethos to guide your direction;Going beyond just your own work;Integration helps to create better products;Operations is not just for factories;
dec nov jan 2012 2011 2010 2009 2008 oct feb 2012 Aug Feb Aug July Jan Mar GetSorted Wardrobe & Storage System Blythe Rees-Jones travelled to the Italian merino The Locus Research developed Curve Surfboard Transition research investigation into sports Scion commissioned Locus to undertake research 2007 Locus turned 10 years old. released nationwide in Australia. supply chain as the Bella Merino Ambassador. Travel System product won silver at the Best and equipment future direction completed. into exterior cladding, resulting in the successful May Rogier Simons joined Locus Awards in the consumer product category. Feb Guardian exterior cladding study. This became 2011 Locus Research presented in the Research as senior designer. Legacy Hold Taapa product won bronze at Blythe Rees-Jones visited ISPO the template for the ﬁrst ‘Product Development Dec Sustainable 60 Seminar Series. Jan the Best Awards in the Furniture category. international sports and equipment fair Speciﬁcation’ (PDS) that Locus produces. 2006 Delloch Hip Protector launched into the market. March Coast New Zealand and Locus Research June in Munich to further his research. 2003 Oct Locus Research sponsored the ﬁrst Life Cycle created the Louis Vuitton Paciﬁc Series lounge Locus Research had three ﬁnalists selected interiors with Verda, Pollen and Essenze. for the Best Awards: Telecom5up by 2004 Aug ‘Success Grows on Wooly Backs’ article Management Conference in New Zealand. Ryder Meggitt, graduate from Glasgow University featured Prolan new Lanolin lubricant. Young Innovator Awards launched Locus Research opened Studio Sixbee in Kylie Baker (student), Taapa (furniture), Oct Ponsonby, Auckland. Vicky Teinaki joins the and Curve Surf (consumer product). Urbis magazine featured Locus Research and Design Engineering course, joined Locus for a Sept in the Bay of Plenty. 9-month internship in sustainable product design. Locus Research team as an interaction designer. a design approach with new materials. Blythe Rees-Jones joined the board of the Feb 2006 2005 Designers Institute of New Zealand. Vicky Teinaki attended ‘IXD 10’ in Georgia, US. 2008 Aug-Oct July Nov Locus Research undertook the development Neil Tierney, graduate from Glasgow Aug 2009 Dec Locus Research Transform proposal accepted and project management of the Bombay University Design Engineering course, Blythe Rees-Jones judged the Best Design leader Blythe Rees-Jones was selected by the board of Textiles New Zealand. Sapphire Design Room at Air New Zealand joined Locus for an internship in sustainable Awards: Product section. Dec to be the 2009 Bella Merino Ambassador. product design and completed the Locus Research named Overall Sept Fashion Week with great success. Circadian System Life Cycle Analysis. 2004 Jun Exemplar (Small Business) in the Nov Blythe Rees-Jones awarded a Sept Dr. Wayne Mapp, Minister for Research Science Fairfax Media/PricewaterhouseCoopers Timothy Allan travelled to Ireland to present at professional membership to DINZ. Blythe Rees-Jones joined Lightweight June and Technology visited Locus Research Studio. Sustainable 60 Challenge. ‘Re-Form 08’ on Life Cycle Thinking. He attended Aug Medical for a reciprocal internship in Metaform03 exhibition premiered at the Auckland May and visited: Timothy Allan appointed as a judge Glasgow and London for nine months. Museum (June-Sept03) with a follow on Nov 1.Michael Braungart’s Nutec conference; exhibition at the Dowse (Nov03-Jan04). Locus teamed up with Motovated Design Locus Research appointed to MFE Product for the sustainable product design Aug & Analysis for the ﬁrst ‘Successful 2.TU Delft (Holland) DFS department; award for the 2006 Best Awards. Mar Stewardship Assessors panel. 3.Milano Polytech, Ezio Manzini; Timothy Allan appointed the external design 2003 Product Development Seminar’. Principal Timothy Allan presented ‘Design for a 4.Frog Design, Milan; June director of Legacy Timber Ltd to assist in the ID Graduate Jared Mankelow joined Locus. Apr Sustainable World’ at World Usability Day. 5.Therefore Design, London; Karoline Jonsson, a design engineering development of new product for market. 2002 Locus featured on AMP – Growing Oct 6.Onzo, London; intern from Chalmers University, and graphic July Business on TVOne. designer Ailie Rundle joined the Locus team. Oct Encircle Medical Devices reached the semi-ﬁnals 7.Lightweight Medical, Glasgow. Locus Research established a formal Jeeves Table selected & exhibited at Interiuer02 in Encircle won a Medical Design Excellence in the New Zealand ‘Focus on Health’ Challenge. May alliance with Tim Grant, associate director Award (MDEA) in the US. Jun-Aug Belgium (Kortrijkt), Design for Europe competition. Locus Research completed the ‘Building Timothy Allan gave a lecture on of the RMIT Centre for Sustainable Designsept mar Mar Blocks of Sustainable Design’ Locus Research co-hosted the Life Cycle Thinking Series held at Unitec, Auckland. Sustainable Product Design for Otago and director of Life Cycle Strategies. Aug Encircle selected as a ﬁnalist in the DuPont University and Otago Polytechnic. Locus Research gained a formal alliance with ID Graduate Blythe Rees Jones joined Sept Locus Research and Scion co-sponsored Locus; Blythe was awarded Best Young Australasian Innovation Awards. Cortex Exterior Cladding System for Paciﬁc Wood the Sustainable Design and Innovation Locus Research started the collaborative project Lightweight Medical Ltd (UK) to undertake Compass investigating the US market for major collaborative research and commercial work in Product Design at Best Awards 2001. Feb Products won silver at the Best Awards in the award for the SBN Awards. Timothy Allan Jono Jones joined the Locus team non-consumer category and was one of only two and Trevor Stuthridge judged ﬁnalists. forestry companies Panpac and Tenon. the area of sustainable product development. May-June on a design internship. ﬁnalists for the Sustainable Product Design Award. April June Locus established Metaform03 concept and Feb developed the exhibition and competition ‘Advances in Therapy’ medical paper published Drybase won bronze at the Best Awards Curve Surf exhibited as a ﬁnalist at Report into the European context of Timothy Allan appointed as advisor to the on Encircle Compression Therapy. in the non-consumer category. Sustainable Product Design completed London Sustainable Design Collective. format, including the procurement of major renowned sporting fair ISPO. sponsors Carter Holt Harvey and Prodesign. Aug Locus Research committed to the establishment for the Ministry for the Environment. Simple Vision range launched 2010 at EON Design Centre. Mar Cortex awarded Sustainable Design and Innovation of a Life Cycle Thinking studio course at Unitec 2005 Dec category for central and southern areas in the NZI with Hothouse director Dr. Cris de Groot May Timothy Allan established a design Engineer Chris Brown rejoined Locus design National Sustainable Business Network Awards. Nov Circadian Living System selected as one company that will specialise in the area team to work on the Delloch Hip Protector. Jan Simple Vision range released into New of Sustainable Product Design. Locus organised Tom Sutton, GM Locus Research relocated to new premises of only 13 ﬁnalists for all categories in the Oct Frog Milan, to speak at AUT on the Zealand stores nationwide with a Dupont Australasian Innovation Awards at ‘Studio Mauao’ at the base of Mount great response from consumers. ‘Bay Innovators Pile up the Design Awards’ development of medical devices. Maunganui, 100 meters from the beach. in Melbourne from more than 90 entries. article in the Bay of Plenty Times about Vicky Teinaki attended ‘UX Australia’. Oct Timothy Allan ﬂew to Melbourne for the the Locus Research design team. May 2007 Timothy delivered ‘Life Cycle Thinking’ paper awards met Australian Minister for Science ‘Making Products Better by Design’ article by Yoh Principal Timothy Allan travelled to Asia to Nov at the sustainable business conference and Dupont Australasia managing director. Kar Lee on Locus Research and how we work. speak on Life Cycle Thinking in Shanghai Transform Project was successfully concluded for the Sustainable Business Network. April Encircle & Forester appeared on Campbell and Beijing at Impressions Symposium for with all six ﬁnalist companies awarded funding. Sept Simple Vision awarded highly commended Live with Blythe Rees-Jones. Fortune 500 company Avery Dennison. Josh Astill joined Locus to undertake research in at Designex04 in Sydney. Encircle won silver at the Best Awards Oct Timothy Allan spoke at Phillips Hong Tony Clifford, President of PMA, presented Sustainable Product Design at TU Delft in Holland, Timothy Allan completed experimental Life & Forester awarded bronze. Kong Design Studio on Life Cycle co-funded by the Ministry for Environment. Cycle Analysis for UK based BEP (Business Compass ﬁndings to the PMA delegates. Sept Thinking and visited Dell in Taiwan. Environment Partnership) in collaboration Timothy Allan made a Fellow of the Designers with Lightweight Medical Devices (UK). Institute of New Zealand (DINZ). aug apr july may june