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Road Trauma Medical Emergency Monitoring in Vietnam
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Road Trauma Medical Emergency Monitoring in Vietnam

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We will use and integrate cost effective mass produced mobile data technology and apply modern, academically confirmed trauma analytical expertise with the objective to assemble a robust and easy to …

We will use and integrate cost effective mass produced mobile data technology and apply modern, academically confirmed trauma analytical expertise with the objective to assemble a robust and easy to use mobile healthcare solution. The purpose is to assist emergency medical staff rapid evaluation of trauma victim's clinical severity as early as possible. All medical captors (input devices) with required data interfaces will be sourced from proven component suppliers' world wide.

This will help medical personnel involved in handling road trauma victims to make early and more appropriate therapeutic decisions, in addition we intend to provide centralized voice and picture sharing with remote experts' centralized trauma dashboard information containing the known patient data folder where it can be accessed and shared with remote emergency experts. After the emergency, this information will be transferable to the patients regular health file for archiving (if it exists).

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  • Ontonix and Ontomed are proud to support the NMA NGO and their objective to provide cutting edge emergency monitoring technology in a situation where too many victims leave families in great difficulty due to premature death and disability because they can not get appropriate medical treatment due inferior (or no) trauma equipment and poor healthcare emergency personnel training.
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  • 1.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC ROAD TRAUMA MEDICAL MONITORING IN VIETNAM 27TH AUGUST, 2014
  • 2.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC Disclaimer The concepts and methods presented in this document are for illustrative purposes only, and are not intended to be exhaustive. OntoMed assumes no liability or responsibility to any person or company for direct or indirect damages resulting from the use of any information contained herein. Any reproduction or distribution of this document, in whole or in part, without the prior written consent of OntoMed LLC is prohibited. The methods described in the present document are protected by US patents. Reverse-engineering of the concepts, methods or ideas contained in this document is strictly forbidden. COSMOS™ and OntoCare ™ are trademarks of OntoMed LLC. All other trademarks are the property of their respective owners. Copyright  2009-2014 OntoMed LLC All Rights Reserved.
  • 3.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC 7. Implementation plan 8. Investment Content 4. Project Background 5. Road trauma Solutions 2. Road Trauma in Vietnam 3. Mobile internet in Vietnam 6. Business Model 1. Road trauma global context
  • 4.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC 1. Global Road Trauma Context Statistics 91% of Road Fatalities occur in LMIC’s (50% of World Vehicles) Most Vulnerable population 15 – 29 years old 1,24 M annual victims 3,400 Victim per day +10 M Disabled annually Source: WHO, 2013
  • 5.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC Only 5% of road victims obtain ambulance transport 2. Road Trauma in Vietnam (Cont.) + 38K victims (nearly 10K fatalities) 38M vehicles Source: National Committee for Traffic Safety Statistics, 2012/13
  • 6.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC 4. Project Background 1. Implement accident monitoring & reporting 3. Provide real time data for required victim care 2. Timely & adequate medical response OBJECTIVES
  • 7.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC 4. Project Background (Cont.) Patented, model-free, analytical technology from ONTONIX, licensed by ONTOMED subsidiary (spin-out) for medical use. See: www.ontomeds.com ONTOMED Services & Products in short: • Real-Time Early-Warnings • Measuring therapy effectiveness (ROI) • Advanced EEG & ECG Processing • Small “foot print” for processing of data stream from data capture sensors • Technology suited for integration into medical applications Providing cost effective healthcare analytics, ONTONIX and ONTOMED for low and middle income countries - a new medical industry. Complexity & Medicine
  • 8.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC 4. Project Background (Cont.) Nghiem Minh Association (NMA) is a Non- Governmental Organization focused on Education & Healthcare. NMA is a member of The Sponsoring of Association for Poor Patients in Ho Chi Minh City (SAPP – HCMC) with license No.: 56/QD – HBT NMA Projects/ Programs in short: • Consultant & Recruitment Programs • Training Programs • Medical Tourism Programs • After Medical Monitoring Programs & Results • Community Healthcare Programs Connecting aspiration & belief
  • 9.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC 4. Project Background (Cont.) Biography Mr. Alexander Kopriwa • VP Global Business Development for ONTONIX Srl. • International BA from Linköping University, Sweden • Certified Systemic Management Consultant (Austria) • Communicates fluently in 5 languages: English, German, Swedish, Dutch, French • 27 year of global experience in IT Strategy, International Relations & Market Development in Europe, USA, China & SE Asia. • Expertise in IT & Business Strategy Alignment • Formerly Research Director for Gartner Group / META Group IT Advisory (USA) & to Business Software Editors (USA) Strategic Business Development Director • Advising & verifying functional design objectives for the planned (open EMS architecture). • Coordinating Health Care data collection analytics for monitoring the good (or bad) workings of the EMS system (Covering HR, facilities, education analytics, therapeutic treatment efficiency, patient feedbacks). • Coordinating different expert technology providers such as ONTONIX, ONTOMED, and others when needed.
  • 10.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC 4. Project Background (Cont.) Biography Mr. Kevin Loc Tran, MBA • Co-founder/ CEO of NMA • General Secretary of Malaysia Alumni Council of Vietnam (Consulate General of Malaysia). • MBA with full scholarship (University of Bolton, UK) • Bachelor of Business (Hons.) in Marketing from Malaysia (Limkokwing University of Creative Technology, Malaysia). • Excellence Awards for contribution and leadership (Donate For Children, Inc. - Vietnam) • 7 years experience in advertising & consulting services (Coon Events, My Hao Cosmetics Ltd., Creative Media Viet Nam (CMVN), Sotrans Logistics, OZ Advertising, IMPAC – Malaysia) • Research Assistant for University of Calgary (Canada) • Regional Manager at Donate For Children, Inc. – Viet Nam Project Director • Responsible for global project coordination from initiation to full MVP delivery. • Committed to the subsequent commercial roll-out. • Overall project planning, budgeting, to best practices first aid and road trauma monitoring. • Defining roles & contribution of all key members including Health Care professionals, victims and their legal representatives.
  • 11.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC 4. Project Background (Cont.) Biography Dr. Tehmina Khan • Accounting academic at RMIT University, Melbourne, Australia • Doctor in Philosophy & Master in Business (Accounting) (Victoria University) • Bachelor of Commerce from Melbourne University • 13 years experience in accounting education, course development, team leadership, campus and subjects’ co-ordination, materials delivery & performance assessment. • Heavily involved in sustainability, social accountability & information systems research. • Publishing research in prominent international outlets including multi disciplinary & internationally recognized journals & conference publications. • Experience with diverse research techniques & methods including content analysis & web data mining. Strategic Advisor • Advisory for international health care & public policy standards body expertise. • Responsible for reviewing & deliverables during the project trial & implementation. • Charged with publishing scientific articles on the project findings & continuous advice. • Define future strategic directions for policies & recommendations with foreign organizations, medical research, medical councils,
  • 12.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC 6. ICU monitoring until patient releases from medical care 3. Ambulatory monitoring system via mobile technology 5. Real time data transfer of medical records 4. Ensure timely victim’s transfer to the appropriate medical emergency unit. 1. Develop a reporting & monitoring system 2. MOOC Training for first aid education 5. Road Trauma Solutions EMS Services
  • 13.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC Target market: Ho Chi Minh City - Vietnam 52% 34% 13% 1% Trauma Victims Cardiac Victims Doctor (users) Ambulatory EMS 5. Road Trauma Solutions (Cont.)
  • 14.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC Market size in 3 years 5. Road Trauma Solutions (Cont.)
  • 15.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC 5. Road Trauma Solutions (Cont.) Geographic Market Segmentation: 3 Year Plan Year 3: Selected countries in AEC Year 2: Main Cities in Vietnam Optional: Laos Myanmar Ha Noi Cambodia Year 1: Ho Chi Minh City MVP Da Nang Can Tho Ho Chi Minh city
  • 16.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC 6. Business Model
  • 17.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC Phase 1: Preparation - Collect stakeholders requirements - Planning MOOC safe driving education - Define traffic and accident reporting scenarios - Draft system specification - Define triage logic to emergency units - Define hand-over procedures to receiver units Phase 2: Minimum Viable Product (MVP) Assembly - Validate (MVP) stakeholder requirements - Implementation of MVP - Create two pilot focus groups - Define ambulatory training requirements - Pilot testing of MVP & education scenarios - MVP: trauma and cardiac emergency system validation - Define Medical monitoring until recovery and release Tier 2: Year 2: Growth & expansion Apply Tier 1’s stakeholder feedback: agile methods - Expand MVP functionality - Apply focus groups’ advice to identify new revenue driver’s (B2B and B2C) - Focus on target customers (B2B roll-out) - Validation of business model, B2B sources for revenue for example health maintenance promotion services. Tier 3: Year 3: Upon successful implementation Tier 1: Year 1: Defining the trauma application perimeter AEC Development Commercial expansion to AEC (Asian Economic Community) by means of: - R & D Headquarter - National franchise operator licenses - First Aid emergency exchange centers 7. Implementation Plan
  • 18.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC Conclusion Field testing of a new mobile healthcare paradigm Expected benefits will be 1. Better treatment of road trauma to reduce death and disability 2. Make road trauma monitoring accessible to underserved locations 3. Provide best trauma treatment at least cost (ROI) 4. Centralized information management (Administrative productivity) 5. Connecting with trauma experts remotely 6. First aid awareness & capacity building
  • 19.  Copyright 2009-2014, OntoMed LLC. All rights reserved. No part of this document may be reproduced without the written consent of OntoMed LLC Further information, please contact us at: Kevin Loc Tran, MBA Vice President/ CEO kevinloctran@nmavn.org Alexander Kopriwa VP Global Development alexander@ontonix.com