0
Google Adwords Setup and Optimization Techniques        we used in our clients Campaigns                                  ...
Google Adwords Setup and Optimization Techniques we used in our clients                             CampaignsPart I – Acco...
Google Adwords Setup and Optimization Techniques we used in our clients                             CampaignsPart II – Ads...
Google Adwords Setup and Optimization Techniques we used in our clients                             CampaignsPart III – Bi...
Google Adwords Setup and Optimization Techniques we used in our clients                             CampaignsPart IV – Dis...
Google Adwords Setup and Optimization Techniques we used in our clients                             CampaignsPart V – Ad E...
Google Adwords Setup and Optimization Techniques we used in our clients                             CampaignsPart IV – Wor...
Our QualificationAdwords Certified and Trained ProfessionalsPublic Profile https://adwords.google.com/professionals/profil...
Apart from Google Adwords management, we also  conduct Google Adwords Basics and Advancedtraining by sharing our real time...
Contact Us  ●   Www.LocSea.com  ●   B3/12, BLOCK 58, LIC Jeevan Bhima Nagar,  ●   Anna Nagar West Extension, Chennai,  ●  ...
Upcoming SlideShare
Loading in...5
×

www.LocSea.com - Google Adwords Optimization Techniques we applied

300

Published on

LocSea - Google Adwords Setup and Optimization Techniques we applied to our clients. We also conduct training on Google Adwords Basics and Advanced courses. We share our expertise during this course.

Published in: Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
300
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "www.LocSea.com - Google Adwords Optimization Techniques we applied"

  1. 1. Google Adwords Setup and Optimization Techniques we used in our clients Campaigns www.LocSea.com LocSea - Copyrights - 2012
  2. 2. Google Adwords Setup and Optimization Techniques we used in our clients CampaignsPart I – Account Structure ● Complete change of Account Structure based on the purpose of the campaign, website structure and business products/services offering ● Removed unnecessary campaigns and combined into a campaign with same nature ● Removed unnecessary Adgroups and Ads from the account LocSea - Copyrights - 2012
  3. 3. Google Adwords Setup and Optimization Techniques we used in our clients CampaignsPart II – Ads, Keywords and Landing Pages ● Removed unnecessary Adgroups and Ads from the account ● Created different variation of Ad Copies ● Keywords grouping for better Adgroups and Ads ● Negative keywords added at Campaign and Adgroup level by analyzing past keywords search data ● Landing Pages were either pointing to the home page or to a irrelevant page – We set it right LocSea - Copyrights - 2012
  4. 4. Google Adwords Setup and Optimization Techniques we used in our clients CampaignsPart III – Bids and Conversion Optimizer ● Bidding Analysis and Experiments to find out the best Bid ● Setting up Google Analytics and defining Goals/Conversions ● Conversion Optimizer setup based on our conversions ● Budget Control LocSea - Copyrights - 2012
  5. 5. Google Adwords Setup and Optimization Techniques we used in our clients CampaignsPart IV – Display Network ● Display (Automatic and Manual) Placement URL Analysis to find ● Irrelevant websites displaying our ads ● Relevant websites where we can have Manual Placements ● Display Network Category Restriction Setup for irrelevant categories ● Display Keywords Analysis for performance LocSea - Copyrights - 2012
  6. 6. Google Adwords Setup and Optimization Techniques we used in our clients CampaignsPart V – Ad Extension & Ads ● Added Location Extensions ● Added Site Links ● Added Ads that has Auto Keyword Substitution for Location and other Keywords for better CTR LocSea - Copyrights - 2012
  7. 7. Google Adwords Setup and Optimization Techniques we used in our clients CampaignsPart IV – Work on Objective ● Improving the Impressions ● Adding broad keywords for branding ● Improving the Clicks ● Reducing the Impressions ● Removing irrelevant keywords ● Work on bidding ● Maintaining the CTR and Average Position ● Improving the Conversions ● Work on Conversions/Goals through Analytics ● Work on Conversion Optimizer LocSea - Copyrights - 2012
  8. 8. Our QualificationAdwords Certified and Trained ProfessionalsPublic Profile https://adwords.google.com/professionals/profile/ind?id=0943662154385234667&hl=enScore Card https://googlerecords.starttest.com?code=I0070FC70EF65EE68FC68F57DEC67F277DD3E85 LocSea - Copyrights - 2012
  9. 9. Apart from Google Adwords management, we also conduct Google Adwords Basics and Advancedtraining by sharing our real time expertise and Live Data www.LocSea.com LocSea - Copyrights - 2012
  10. 10. Contact Us ● Www.LocSea.com ● B3/12, BLOCK 58, LIC Jeevan Bhima Nagar, ● Anna Nagar West Extension, Chennai, ● Tamilnadu, India, Pin: 600101 ● Mobile: +91 9790764032 ● Email: Balu@LocSea.com LocSea - Copyrights - 2012
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×