Your personal favorite color is irrelevant.
The right color
is completely relevant to your company,
your audience and your brand.
The use of color can be so powerful
that your brand presence can be
recognized at a glance
Such as identifying your rental car shuttle
from a distance or the fast-food restaurant
of your choice from the highway.
It can evoke
and help customers choose
your brand over others.
Choose a color carefully.
Colors mean different things in different cultures.
Once you’ve decided on the right color,
use it everywhere.
Not just in your logo.
in your products
on your vehicles
in your office design
your memo pads