Branding with Color

A presentation by S.A. Habib
Locomotion Creative

What’s in a color?

Well, a lot really.

It’s not about choosing a color
for your brand that you
like

but choosing a color that is right

Your personal favorite color is irrelevant.
The right color
is completely relevant to your company,
your audience and your brand.

The use of color can be so powerful
that your brand presence can be
recognized at a glance
Such as identifying your rental car shuttle
from a distance or the fast-food restaurant
of your choice from the highway.

It can evoke
powerful emotions
and help customers choose
your brand over others.

Any of these colors look familiar?

Getting a gift in a
Robin’s Egg Blue box

Shopping for tools
at the Orange store

Receiving a package delivered
in a Brown truck

All these colors evoke personal,
emotional responses
for customers.

Choosing the right color is also critical in
differentiating your brand
from others in sometimes-crowded fields.

Generally,
warm colors are more passionate
and emotional

Cool colors are solid and trusted.

The subtleties of these colors
are what make the difference in
successful marketing.

Red
Passionate
Strong
Aggressive
Bold

Pink
Innocent
Soft
Feminine
Healthy

Orange
Cheerful
Warm
Exuberant
Fun

Green
Fresh
Tranquil
Healthy
Soothing

Blue
Secure
Trusted
Faithful
Responsible

Yellow
Energetic
Motivated
Optimistic
Creative

Purple
Sophisticated
Spiritual
Mysterious
Magical

Brown
Earthiness
Utilitarian
Solid
Timeless

White
Truthfulness
Refined
Contemporary
Pure

Black
Classic
Bold
Serious
Dramatic

Choose a color carefully.
Colors mean different things in different cultures.

Once you’ve decided on the right color,
use it everywhere.
Not just in your logo.
in your products
on your vehicles
in your office design
your packaging
your memo pads
your e-mails
your giveaways
...

Make that color your
identifying mark.

The more consistently
you use your color,

the more powerful
your brand will become.

Brand with Color.

About the author
S. A. Habib, founder of Locomotion Creative in Nashville, Tennessee, is known
as The Big Brown Man. He’s big and brown, thus the title. He’s been doing smart
advertising/marketing/thinking for smarter clients for 30+ years.
Locomotion Creative is a brand marketing and design firm that believes great
ideas come from the combined thinking of agency and client. Our unique staff,
made up of highly creative people who also think strategically, works openly and
collaboratively with clients. We enjoy engaging clients in all stages of the creative
process to ensure the work remains focused on meeting their goals. This efficient
approach leads to practical yet powerful solutions that achieve the right results.
www.locomotioncreative.com
sahabib@locomotioncreative.com
Copyright © 2008 Locomotion, LLC