Branding With Color

Branding with Color

A presentation by S.A. Habib Locomotion Creative

What’s in a color?

Well, a lot really.

It’s not about choosing a color for your brand that you like

but choosing a color that is right

Your personal favorite color is irrelevant. The right color is completely relevant to your company, your audience and your brand.

The use of color can be so powerful that your brand presence can be recognized at a glance Such as identifying your rental car shuttle from a distance or the fast-food restaurant of your choice from the highway.

It can evoke powerful emotions and help customers choose your brand over others.

Any of these colors look familiar?

Getting a gift in a Robin’s Egg Blue box

Shopping for tools at the Orange store

Receiving a package delivered in a Brown truck

All these colors evoke personal, emotional responses for customers.

Choosing the right color is also critical in differentiating your brand from others in sometimes-crowded fields.

Generally, warm colors are more passionate and emotional

Cool colors are solid and trusted.

The subtleties of these colors are what make the difference in successful marketing.

Red Passionate Strong Aggressive Bold

Pink Innocent Soft Feminine Healthy

Orange Cheerful Warm Exuberant Fun

Green Fresh Tranquil Healthy Soothing

Blue Secure Trusted Faithful Responsible

Yellow Energetic Motivated Optimistic Creative

Purple Sophisticated Spiritual Mysterious Magical

Brown Earthiness Utilitarian Solid Timeless

White Truthfulness Refined Contemporary Pure

Black Classic Bold Serious Dramatic

Choose a color carefully. Colors mean different things in different cultures.

Once you’ve decided on the right color, use it everywhere. Not just in your logo. in your products on your vehicles in your office design your packaging your memo pads your e-mails your giveaways ...

Make that color your identifying mark.

The more consistently you use your color,

the more powerful your brand will become.

Brand with Color.

About the author S. A. Habib, founder of Locomotion Creative in Nashville, Tennessee, is known as The Big Brown Man. He’s big and brown, thus the title. He’s been doing smart advertising/marketing/thinking for smarter clients for 30+ years. Locomotion Creative is a brand marketing and design firm that believes great ideas come from the combined thinking of agency and client. Our unique staff, made up of highly creative people who also think strategically, works openly and collaboratively with clients. We enjoy engaging clients in all stages of the creative process to ensure the work remains focused on meeting their goals. This efficient approach leads to practical yet powerful solutions that achieve the right results. www.locomotioncreative.com sahabib@locomotioncreative.com Copyright © 2008 Locomotion, LLC

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Branding With Color

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