Meeting An Unmet Need

Meeting an Unmet Need: Extending the Learning Commons Concept through on-campus partnerships and branding La Loria Konata Learning Commons Coordinator Georgia State University Library llkonata@gsu.edu ; lakonatagsu (IM) http://www.library.gsu.edu/people/index.asp?ID=48

Diary of a mad woman

The Need for Reinvention When in Rome, do as the Romans

The Library’s Response to Customer Demands If you can’t beat ‘em, join ‘em

The Transformation

ESTABLISHING AN IDENTITY

Establishing an Identity

Mission and Vision Statements

The Georgia State University Library Learning Commons provides focused library resources, technology, and expert instruction to facilitate knowledge creation and promote lifelong learning centered on lower-level undergraduate students in the Georgia State University community.

Mission and Vision Statements

With a focus on lower-level undergraduate students at Georgia State University, the Learning Commons will:

- Integrate itself into the academic culture of undergraduate students.

- Respond and adapt to trends that promote collaboration in research and study.

- Promote services and resources via outreach and programming to students, faculty, and staff.

- Create, oversee and house digital and print spaces for knowledge creation.

- Enhance undergraduate student success by measurable standards.

- Provide essential research support for the Georgia State academic community.

Outreach Statement Outreach: (1) Maintain general research tools and finding aids for internal and external library customers and groups. (2) Create, implement and promote new and existing research support tools, orientation experiences , and programming initiatives for the University and external communities; and maintain existing collaboration efforts with other University departments and units.

Logos

BRANDING AND MARKETING

Branding and Marketing

Marketing Plan - Product

Branding Services

Write Right

Cite it Right

Reference-To-Go

Promotion of Events and Services – Reaching the Students

Flat screen

Library Stall Times

Posters

Banner on homepage

Facebook/Blog

SERVICES

Services

Save Time : Learn from Home

“ Write Right”

Reference-to-GO

Other Services

Endnote – “Cite it Right”

Virtual Reference – Ask-A-Librarian

Consultations (general research)

Developing an online relationship Website

Webpage via Click Heat

On & Off-Campus Visits

Off-Campus Visits Only

CAMPUS COLLABORATIONS

Campus Collaborations

Outreach Activities

Campus Units

New Students (Incept-Orientation)

Family Weekend (Parents Association)

SGA

OAASSP (Bridges to Success)

Athletic Department (Office Hours)

Honors Program Recruitment Event

Career Services (Veterans)

Freshmen Friday

Panther Preview

Film Screenings

Reference-to-Go

Finals Study Break

New Students

Bridges to Success

Using the Library Catalog ( GIL-icious )

Using Databases Efficiently

Put your Best Facebook Forward

General research help session

McNair Scholars

Black Sorority Project – film screening

The program, Black Sorority Project, promoted scholarly discussion among the GSU Community:

The program provided an opportunity for you to meet individuals/groups you might not have otherwise met:

If you are a faculty member, this program gave you new ideas for teaching content or research:

If you are a student leader, this program gave you new leadership and activity ideas for your organization:

You would like to see more of this kind of programming at University Library:

How did you learn about this program (Check all that apply):

Freshmen Friday

Family Weekend

Finals Study Break - Chillax

This event [Study Break, both] offered the experience you expected:

The activities offered at this event were appropriate:

You would like to see more of this kind of programming at University Library (UL):

Before attending this event, did you know about the Ask a Librarian (chat) Service?

Before attending this event, did you know you could reserve Group Study Rooms online?

How did you learn about this program (Check all that apply)?

Finals Study Break

Podcasts/Vodcasts)

Learning Commons Theatre 2: Rude Computer

Learning Commons Theatre 1: Ghost Book

iTunes U

ASSESSMENT

Assessment

Failed Attempts

Student Advisory Group

Mystery Shopper

One Six Right Screening

“ old skool gaming”

Online Drop-in Classes

Measurable Successes

Website usage

Podcast downloads/views

Consultations

Instruction Classes

Endnote classes/consultations

Virtual Reference Statistics (chat)

“ Write Right”

Future Collaborations

Office of International Students and Scholars

African-American Male Initiative

Honors Program

Project Grad

Posse Foundation

Bibliography

Academic Library Buildings 2008. Library Journal , http://www.libraryjournal.com/info/CA6622730.html

Berthon, P., Pitt, L and Campbell, C. (2009). Does brand meaning exist in similarity or singularity? Journal of Business Research , 62, 356-361.

Chernatony, L. (2009). Towards the holy grail of defining ‘brand.’ Marketing Theory , 9, 101-105.

Mathews, B. (2009). Marketing Today’s Academic Library: a bold new approach to communicating with students. Chicago, IL: American Library Assocation.

Kapoor, J. (2001). 24 Brand Mantras: finding a place in the minds and hearts of consumers , New Delhi, Thousand Oaks, Calif.

Rhoades, J. and Hartsell A. (Aug 2008). Marketing First Impressions: Academic Libraries Creating Partnerships and Connections at New student Orientations. Library Philosophy and Practice , http://www.webpages.uidaho.edu/~mbolin/rhoades-hartsell.htm

Rowley, J. (2003) Information marketing: seven questions. Library management , 24, 13-19.

Shafique, F. (Jan 2009). Marketing Research as a Tool for Finding Library Users’ Needs and Demands: Application of Three Party Theory. Library Philosophy and Practice , http://www.webpages.uidaho.edu/~mbolin/shafique.htm