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From Employment to Librarian of Fortune: Bates
 

From Employment to Librarian of Fortune: Bates

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Mary Ellen Bates, Bates Information Services ...

Mary Ellen Bates, Bates Information Services

Mary Ellen Bates of Bates Information Services, one of the world’s leading research and consulting companies – providing business research and research training services for companies in a diverse array of industries, provided our opening keynote address. She discussed her journey to being an information services entrepreneur.

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  • Thursday, March 10, Opening keynote1:00-2:30pm, 1 hour plus Q&A

From Employment to Librarian of Fortune: Bates From Employment to Librarian of Fortune: Bates Presentation Transcript

  • From Employment to Librarian of Fortune
    Mary Ellen Bates
    BatesInfo.com
    Conference for Entrepreneurial Librarians
    10 March 2011
  • 2
    BatesInfo.com
    Jessica Hagy is very funny. See thisisindexed.com for these and other fun graphics.
  • 3
    BatesInfo.com
  • 4
    BatesInfo.com
  • The Thrills and Chills of Entrepreneurship
  • The Thrills
    6
    BatesInfo.com
    The Chills
    Flexible schedule
    Work from home
    Your clients love you
    You love your boss
    24/7 schedule
    Live in your office
    You have to find clients
    You make all the decisions
  • The Thrills
    The Chills
    You can try anything
    You can turn down work
    Can be lucrative
    Pride of ownership
    You only have X hrs/yr
    You have to find the work
    Ca$h flow
    Life-long marketing
    7
    BatesInfo.com
  • Skill sets of info-entrepreneurs
    8
    BatesInfo.com
  • Skill sets of info-entrepreneurs
    BatesInfo.com
    9
    professional
    business
    entrepreneurial
  • Entrepreneurial skills
    Tolerance for risk and ambiguity
    100% client-focused
    Constantly learning what your clients want now
    Move out of employee mind-set
    100% responsibility for all aspects of your business
    BatesInfo.com
    10
  • Entrepreneurial skills
    Strategic perspective
    Self-discipline, self-confidence
    Self-starting
    BatesInfo.com
    11
  • Business skills
    Be able to:
    View yourself as a business
    Close a sale
    Talk about money
    Say "no"
    (You can learn these skills!)
    BatesInfo.com
    12
  • Business skills
    Think five years out
    Is your business name timeless?
    Are you taking short-cuts?
    Do you look like a start-up?
    BatesInfo.com
    13
  • Professional expertise
    Research or other service skills
    Network of colleagues
    Investing in prof development
    ID opportunities to add value
    BatesInfo.com
    14
  • Things I wish I'd known...
    15
    BatesInfo.com
  • Learn to love uncertainty
    Embrace ambiguity
    100% client-focused means open to anything
    BatesInfo.com
    16
  • Self-management
    Time management
    Just 1,000 billable hours/year
    Procrastination management
    Budget management
    NEVER exceed a budget
    Perfection is the enemy of good (enough)
    BatesInfo.com
    17
  • Cash flow
    BatesInfo.com
    18
  • Cash flow insights
    Have 6 months' living expenses
    Don't fund operations w/ credit
    Learn to talk w/ clients about $$$
    Set your rates as someone in business, not just starting a business
    BatesInfo.com
    19
  • Employee or independent?
    Are you still marketing yourself?
    Are you working for multiple clients?
    Do you control your work flow, schedule?
    BatesInfo.com
    20
  • Form an advisory board
    A board of mentors:
    who you respect
    who understand professional service companies
    for feedback, insight & advice
    BatesInfo.com
    21
  • Marketing plan
    Tangible goals
    Simultaneous marketing efforts
    Evaluate monthly
    Try Test each approach 100% or not at all
    BatesInfo.com
    22
  • 23
    BatesInfo.com
    I  marketing..... NOT!
    I  marketing..... NOT!
  • Friends Don't Let Friends Cold-CallWhy I don't believe in cold-calling for info-entrepreneurs
    24
    BatesInfo.com
  • Marketing for introverts
    Work the social media
    Write a blog
    Write an e-newsletter
    Stay in touch
    BatesInfo.com
    25
  • Be creative...
    Find obscure holiday
    Snail mail cards to all clients
    International Respect for Chickens Day
    Queen's Birthday
    Groundhog's Day
    Shameless Promotion Month
    BatesInfo.com
    26
  • Speak in front of your clients
    Volunteer with your clients' assn
    Member-facing job!
    See yourself as a brand
    Mary Ellen Bates ™
    BatesInfo.com
    27
    Marketing for introverts
  • BatesInfo.com
    28
  • The Imposter Syndrome
    If they only knew how ___ I am...
    Once they find out I don't know this...
    99 compliments, and all I hear is the
    1 criticism
    BatesInfo.com
    29
  • De-fusing the Imposter Syndrome
    Take feedback gently
    Look at yourself as a third-party
    Learn self-appreciation
    Let go of knowing it all
    Fake it 'til you make it!
    BatesInfo.com
    30
  • 31
    BatesInfo.com/book
    BatesInfo.com/coaching
  • Slide deck atBatesInfo.com/extras
    32
    BatesInfo.com
  • Mary Ellen can be reached at
    303.772.7095 or
    mbates@BatesInfo.com
    www.BatesInfo.com
    Blog: Librarian of Fortune.com
    See BatesInfo.com/tips for free monthly
    e-newsletter
    BatesInfo.com
    33