SITUATION ANALYSIS
Technology
Downloads <ul><li>Cheap </li></ul><ul><li>Easy Access </li></ul>
Music Players <ul><li>Smaller </li></ul><ul><li>Lighter </li></ul><ul><li>Greater  storage  capacity </li></ul>
Music  Movies  Internet  Ipod Touch
Competitors
Stores <ul><ul><li>Lower Prices </li></ul></ul><ul><ul><li>More Locations </li></ul></ul>
Stores <ul><li>Cheaper </li></ul><ul><li>Sizeable Back Catalogue </li></ul><ul><li>More locations </li></ul>
Stores <ul><li>Cheaper </li></ul><ul><li>Deep Back Catalogue </li></ul><ul><li>Easy Access </li></ul>
<ul><li>Strengths </li></ul>
<ul><li>Deep Back Catalogue </li></ul><ul><li>Sells CD’s, DVD’s, Vinyl, Books, Games </li></ul>
<ul><li>Ticket Box Office operations </li></ul><ul><li>Publishing Magazines </li></ul><ul><li>Sells second hand merchandis...
 
<ul><li>Promote stores services </li></ul>
Notes <ul><li>Information </li></ul><ul><li>Bockstedt, J., Kauffman, R., Riggins, F., (2006, Spring). The Move to Artist-L...
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Assignment one: Real Groovy Situation Analysis

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Assignment one: Real Groovy Situation Analysis

  1. 1. SITUATION ANALYSIS
  2. 2. Technology
  3. 3. Downloads <ul><li>Cheap </li></ul><ul><li>Easy Access </li></ul>
  4. 4. Music Players <ul><li>Smaller </li></ul><ul><li>Lighter </li></ul><ul><li>Greater storage capacity </li></ul>
  5. 5. Music Movies Internet Ipod Touch
  6. 6. Competitors
  7. 7. Stores <ul><ul><li>Lower Prices </li></ul></ul><ul><ul><li>More Locations </li></ul></ul>
  8. 8. Stores <ul><li>Cheaper </li></ul><ul><li>Sizeable Back Catalogue </li></ul><ul><li>More locations </li></ul>
  9. 9. Stores <ul><li>Cheaper </li></ul><ul><li>Deep Back Catalogue </li></ul><ul><li>Easy Access </li></ul>
  10. 10. <ul><li>Strengths </li></ul>
  11. 11. <ul><li>Deep Back Catalogue </li></ul><ul><li>Sells CD’s, DVD’s, Vinyl, Books, Games </li></ul>
  12. 12. <ul><li>Ticket Box Office operations </li></ul><ul><li>Publishing Magazines </li></ul><ul><li>Sells second hand merchandise </li></ul>
  13. 14. <ul><li>Promote stores services </li></ul>
  14. 15. Notes <ul><li>Information </li></ul><ul><li>Bockstedt, J., Kauffman, R., Riggins, F., (2006, Spring). The Move to Artist-Led Online Music Distribution: A Theory-Based Assessment and Prospects For Structural Changes in the Digital Music Market. International Journal of Electronic Commerce , 10(3), 7-38. Retrieved March 31, 2008, from Business Source Premier database. </li></ul><ul><li>Lam, C., & Tan, B., (2001, August). The Internet is Changing the Music Industry. Communications of the ACM , 44(8), 62-68. Retrieved March 31, 2008, from Business Source Premier database. </li></ul><ul><li>Pavlov, Oleg. V., (2005, September). Dynamic Analysis of an Institutional Conflict: Copyright Owners Against Online File Sharing. Journal of Economic Issues , 39(8), 633-663. Retrieved March 31, 2008, from Business Source Premier database. </li></ul><ul><li>Slade, M., (2008, January). Shops Change Tune to Battle Downloads. The New Zealand Herald . </li></ul><ul><li>(2005, December). Tools of the Trade. Strategic Finance, 8796), 56-57. Retrieved March 31, 2008, from Business Source Premier </li></ul>

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