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The number of air passengers is expected to grow by 5.1% over the next 20 years. This, according to Locatory.com experts, naturally means that there will be a large number of new airlines being established in the process. These new players, introducing brand new business models and a fresh outlook, will promote a healthy competition among the largest and the newly established airlines, especially within the emerging markets. As a result, customers may expect a more innovative approach and much higher service quality standards.