• Youtube is worlds most popular video sharingwebsite.• 4 billion videos are viewed every day• 800 million unique visitors use Youtube everymonth• Millions of businesses around the world useYoutube to advertise their products andbrands
Youtube Demographics• More males watch Youtube videos thanfemales, with a 53 to 47% split across thesexes• The average age of a Youtube video user inthe US in 33 years.• Nearly 64% of Youtube describe themselves asbeing “tech savvy.”• In the US, 69% of Youtube users possess somelevel of college education
Some Youtube video ideas• Record short videos featurestips/advice/reviews regarding a product• Hold interviews with experts• Create informative and entertaining podcasts• Leave comments on other peoples videos• Reply to people leaving messages on yourvideos
More Youtube Video Ideas• Create a Youtube channel centered around yourcompany/product/brand• Add testimonials from customers on your video channel• Create videos showing successful results of people using yourproduct• Ensure that your videos, if promoting a product are of a highvisual quality and are HD ready• Host competitions offering attractive prizes on your videos• Remember to place a link to your site and a phonenumber/email addresses somewhere in your videos
Youtube Videos Strategy• Make sure that you are clear on what message youwant to put across when advertising yourproduct/company/service in your Youtube video• Create a storyboard of the video and write out anytext/voiceover/commentary that will go in the video• Identify your target market/potential customers• Locate similar videos to yours on Youtube andanalyse the structure and content of their videos/calls to action.
Questions To Ask Yourself About YourYoutube Video• Is my video unique? Does it stand out from thecrowd?• If I were a customer would I buy the product/service,after watching this video?• Is the video clear/easy to watch? How does it play onmobile phones? Is it HD ready? Or does it lookamateur?• Is the call to action clear?• Is the message I want to get across being heard?
Promoting Your Youtube Videos• Add your video link to yourlinkedin/Facebook/Myspace/Twitter Pages• Add your video to other video sharing websites likedailymotion and metacafe• Post the video onto your companies website• Ask your employees to spread the video across theirpersonal social networks, (Facebook, Twitter, etc.)• Make sure that your videos are SEO ready by fittingyour target keyword into your video title anddescription. And place keyword rich tags.