Integrated GOTV: Getting Out the Vote Online

Getting out the vote online

Agenda
Introduction
Website/Blog
E-mail
Social Networks & Mobile
Blogger Outreach
Online Advertising
Q & A

Introduction – Henri Makembe
@henrim / #noigotv
New media consultant
Two local campaigns
Martha Coakley new media GOTV
ServiceNation Campaign/Serve America Act

Website
Change splash page to reflect upcoming election

Website
Make Home page feature about election

Website
Create election day resource page
http://www.candidate.com/vote
or
http://www.candidate.com/electionday

Website – Blog
Show momentum
Include relevant keywords (Google Trends & Insights)
Use video/images

E-mail
Plan and draft copy early
Target/Localize e-mail copy
Include pledges/pledge reminders and election day plans
Three emails on election day: 6 AM (polls open), 4PM (vote after work), victory email
Be positive / Be short / Don’t overdo it

Social Networks - Facebook
Create election day event and invite all fans
Outreach to other local prominent Facebook groups/pages
Ask fans to update status or picture day before and on election day
Run targeted ads
Create different landing tab

Social Networks - Twitter
Follow and engage local twitter users
Monitor and participate in relevant hashtags (i.e. #mdvotes #nevsen)
Set-up and reply to keyword search (i.e. candidates/opponent name, city’s name)
Ask followers to tweet their support
Twitter memes (#whyivote) / Twibbon

Social Networks - Others
YouTube - #2 Search engine
LinkedIn
Meet-up
Local/Neighborhood Listservs
Focus on where you’ve been active

Mobile
Sends SMS reminder day before and on election day
Set up number to ask questions & report problems (Google Voice)
Mobile Ads around election day

Blogger Outreach
Focus on existing relationships & local bloggers
Pitch relevant stories ( Value = Content + Credibility )
Guest posts / Endorsements
Advertising

Online Advertising
Spread it (Google, Bing,Yahoo, Facebook)
Geo-Target & Buy local keywords
Create relevant landing pages
Budget for election day
Use in combination with TV/Print/Radio ad buys
Google network blast / Google Surge

Key takeaways
Empower your supporters and volunteers
Online efforts should amplify and support existing offline organizing efforts.

Q & A http://twitter.com/henrim or http://localpolitechs.com

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Integrated GOTV: Getting Out the Vote Online

by Henri Makembe on Oct 15, 2010

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Integrated GOTV: Getting Out the Vote Online — Presentation Transcript