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Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
Integration of Social Media and Mobile Websites & Apps
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Integration of Social Media and Mobile Websites & Apps

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Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented

Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented

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Transcript

  • 1. INTEGRATION OF SOCIAL MEDIA AND MOBILE SITES & APPS
  • 2. Henri Makembe Partner, Beekeeper Group @henrim #wcmdc
  • 3. What is social media?
  • 4. What is social media? http://www.commoncraft.com/socialmedia
  • 5. Go Mobile! <ul><li>U.S. mobile penetration will top 100 percent by the end of 2012 </li></ul><ul><li>Smart phones sales to overtake standard phones by 2011 </li></ul>
  • 6. Mobile Options <ul><li>Text Messaging </li></ul><ul><li>Mobile Web </li></ul><ul><li>Geo-Social </li></ul><ul><li>Apps / QR Codes </li></ul>
  • 7. Frequency of internet on mobile device
  • 8. Importance of mobile internet access
  • 9. Why should you care?
  • 10. Why should you care?
  • 11. Social Media and Mobile
  • 12. Social Media and Mobile
  • 13. When is the right time? <ul><li>Planning a redesign </li></ul><ul><li>Increased visits on mobile users </li></ul><ul><li>If you have a social media plan </li></ul>
  • 14. Social Media to Mobile <ul><li>Ensure that links social network go to mobile version of those sites </li></ul><ul><li>Ensure that you plan for location context </li></ul><ul><li>How do apps relate to your brand, communication strategy, website, etc. </li></ul>
  • 15. Mobile sites &amp; Apps to Social Media <ul><li>Plan for social sharing (i.e. include easy “tell friends” options) </li></ul><ul><li>Geo-social    </li></ul><ul><li>Plan for feedback loop </li></ul>
  • 16. Example – Domino
  • 17. Example – NPR
  • 18. Example – Hyundai
  • 19. Example – The Nature Conservancy
  • 20. Apps vs. Mobile Site <ul><li>Functionality difference </li></ul><ul><li>Content </li></ul><ul><li>Device dependency </li></ul><ul><li>Cost </li></ul><ul><li>Security </li></ul><ul><li>Iteration and optimization </li></ul>
  • 21. Thanks! <ul><ul><li>Henri Makembe </li></ul></ul><ul><li>[email_address] </li></ul><ul><li>@henrim </li></ul>
  • 22. Sources <ul><li>AKQA </li></ul><ul><ul><li>http://www.akqa.com </li></ul></ul><ul><li>Global mobile statistics 2011 </li></ul><ul><ul><li>http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su </li></ul></ul><ul><li>Ways Mobile Sites Are Different from Desktop Web Sites </li></ul><ul><ul><li>http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php </li></ul></ul><ul><li>How are mobile phones changing social media </li></ul><ul><ul><li>http://www.flickr.com/photos/lafabriquedeblogs/4497706678/ </li></ul></ul>

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