Integration of Social Media and Mobile Websites & Apps

INTEGRATION OF SOCIAL MEDIA AND MOBILE SITES & APPS

Henri Makembe Partner, Beekeeper Group @henrim #wcmdc

What is social media?

What is social media? http://www.commoncraft.com/socialmedia

Go Mobile!
U.S. mobile penetration will top 100 percent by the end of 2012
Smart phones sales to overtake standard phones by 2011

Mobile Options
Text Messaging
Mobile Web
Geo-Social
Apps / QR Codes

Frequency of internet on mobile device

Importance of mobile internet access

Why should you care?

Social Media and Mobile

When is the right time?
Planning a redesign
Increased visits on mobile users
If you have a social media plan

Social Media to Mobile
Ensure that links social network go to mobile version of those sites
Ensure that you plan for location context
How do apps relate to your brand, communication strategy, website, etc.

Mobile sites & Apps to Social Media
Plan for social sharing (i.e. include easy “tell friends” options)
Geo-social
Plan for feedback loop

Example – Domino

Example – NPR

Example – Hyundai

Example – The Nature Conservancy

Apps vs. Mobile Site
Functionality difference
Content
Device dependency
Cost
Security
Iteration and optimization

Thanks!
Henri Makembe
[email_address]
@henrim

Sources
AKQA
http://www.akqa.com
Global mobile statistics 2011
http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su
Ways Mobile Sites Are Different from Desktop Web Sites
http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php
How are mobile phones changing social media
http://www.flickr.com/photos/lafabriquedeblogs/4497706678/

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Integration of Social Media and Mobile Websites & Apps

by Henri Makembe on May 04, 2011

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Integration of Social Media and Mobile Websites & Apps — Presentation Transcript