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Integration of Social Media and Mobile Websites & Apps
 

Integration of Social Media and Mobile Websites & Apps

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Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented

Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented

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    Integration of Social Media and Mobile Websites & Apps Integration of Social Media and Mobile Websites & Apps Presentation Transcript

    • INTEGRATION OF SOCIAL MEDIA AND MOBILE SITES & APPS
    • Henri Makembe Partner, Beekeeper Group @henrim #wcmdc
    • What is social media?
    • What is social media? http://www.commoncraft.com/socialmedia
    • Go Mobile!
      • U.S. mobile penetration will top 100 percent by the end of 2012
      • Smart phones sales to overtake standard phones by 2011
    • Mobile Options
      • Text Messaging
      • Mobile Web
      • Geo-Social
      • Apps / QR Codes
    • Frequency of internet on mobile device
    • Importance of mobile internet access
    • Why should you care?
    • Why should you care?
    • Social Media and Mobile
    • Social Media and Mobile
    • When is the right time?
      • Planning a redesign
      • Increased visits on mobile users
      • If you have a social media plan
    • Social Media to Mobile
      • Ensure that links social network go to mobile version of those sites
      • Ensure that you plan for location context
      • How do apps relate to your brand, communication strategy, website, etc.
    • Mobile sites & Apps to Social Media
      • Plan for social sharing (i.e. include easy “tell friends” options)
      • Geo-social   
      • Plan for feedback loop
    • Example – Domino
    • Example – NPR
    • Example – Hyundai
    • Example – The Nature Conservancy
    • Apps vs. Mobile Site
      • Functionality difference
      • Content
      • Device dependency
      • Cost
      • Security
      • Iteration and optimization
    • Thanks!
        • Henri Makembe
      • [email_address]
      • @henrim
    • Sources
      • AKQA
        • http://www.akqa.com
      • Global mobile statistics 2011
        • http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su
      • Ways Mobile Sites Are Different from Desktop Web Sites
        • http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php
      • How are mobile phones changing social media
        • http://www.flickr.com/photos/lafabriquedeblogs/4497706678/