Integration of Social Media and Mobile Websites & Apps

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Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented

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Integration of Social Media and Mobile Websites & Apps

  1. 1. INTEGRATION OF SOCIAL MEDIA AND MOBILE SITES & APPS
  2. 2. Henri Makembe Partner, Beekeeper Group @henrim #wcmdc
  3. 3. What is social media?
  4. 4. What is social media? http://www.commoncraft.com/socialmedia
  5. 5. Go Mobile! <ul><li>U.S. mobile penetration will top 100 percent by the end of 2012 </li></ul><ul><li>Smart phones sales to overtake standard phones by 2011 </li></ul>
  6. 6. Mobile Options <ul><li>Text Messaging </li></ul><ul><li>Mobile Web </li></ul><ul><li>Geo-Social </li></ul><ul><li>Apps / QR Codes </li></ul>
  7. 7. Frequency of internet on mobile device
  8. 8. Importance of mobile internet access
  9. 9. Why should you care?
  10. 10. Why should you care?
  11. 11. Social Media and Mobile
  12. 12. Social Media and Mobile
  13. 13. When is the right time? <ul><li>Planning a redesign </li></ul><ul><li>Increased visits on mobile users </li></ul><ul><li>If you have a social media plan </li></ul>
  14. 14. Social Media to Mobile <ul><li>Ensure that links social network go to mobile version of those sites </li></ul><ul><li>Ensure that you plan for location context </li></ul><ul><li>How do apps relate to your brand, communication strategy, website, etc. </li></ul>
  15. 15. Mobile sites & Apps to Social Media <ul><li>Plan for social sharing (i.e. include easy “tell friends” options) </li></ul><ul><li>Geo-social    </li></ul><ul><li>Plan for feedback loop </li></ul>
  16. 16. Example – Domino
  17. 17. Example – NPR
  18. 18. Example – Hyundai
  19. 19. Example – The Nature Conservancy
  20. 20. Apps vs. Mobile Site <ul><li>Functionality difference </li></ul><ul><li>Content </li></ul><ul><li>Device dependency </li></ul><ul><li>Cost </li></ul><ul><li>Security </li></ul><ul><li>Iteration and optimization </li></ul>
  21. 21. Thanks! <ul><ul><li>Henri Makembe </li></ul></ul><ul><li>[email_address] </li></ul><ul><li>@henrim </li></ul>
  22. 22. Sources <ul><li>AKQA </li></ul><ul><ul><li>http://www.akqa.com </li></ul></ul><ul><li>Global mobile statistics 2011 </li></ul><ul><ul><li>http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su </li></ul></ul><ul><li>Ways Mobile Sites Are Different from Desktop Web Sites </li></ul><ul><ul><li>http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php </li></ul></ul><ul><li>How are mobile phones changing social media </li></ul><ul><ul><li>http://www.flickr.com/photos/lafabriquedeblogs/4497706678/ </li></ul></ul>

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