Integration of Social Media and Mobile Websites & Apps
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Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented

Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented

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Integration of Social Media and Mobile Websites & Apps Presentation Transcript

  • 1. INTEGRATION OF SOCIAL MEDIA AND MOBILE SITES & APPS
  • 2. Henri Makembe Partner, Beekeeper Group @henrim #wcmdc
  • 3. What is social media?
  • 4. What is social media? http://www.commoncraft.com/socialmedia
  • 5. Go Mobile!
    • U.S. mobile penetration will top 100 percent by the end of 2012
    • Smart phones sales to overtake standard phones by 2011
  • 6. Mobile Options
    • Text Messaging
    • Mobile Web
    • Geo-Social
    • Apps / QR Codes
  • 7. Frequency of internet on mobile device
  • 8. Importance of mobile internet access
  • 9. Why should you care?
  • 10. Why should you care?
  • 11. Social Media and Mobile
  • 12. Social Media and Mobile
  • 13. When is the right time?
    • Planning a redesign
    • Increased visits on mobile users
    • If you have a social media plan
  • 14. Social Media to Mobile
    • Ensure that links social network go to mobile version of those sites
    • Ensure that you plan for location context
    • How do apps relate to your brand, communication strategy, website, etc.
  • 15. Mobile sites & Apps to Social Media
    • Plan for social sharing (i.e. include easy “tell friends” options)
    • Geo-social   
    • Plan for feedback loop
  • 16. Example – Domino
  • 17. Example – NPR
  • 18. Example – Hyundai
  • 19. Example – The Nature Conservancy
  • 20. Apps vs. Mobile Site
    • Functionality difference
    • Content
    • Device dependency
    • Cost
    • Security
    • Iteration and optimization
  • 21. Thanks!
      • Henri Makembe
    • [email_address]
    • @henrim
  • 22. Sources
    • AKQA
      • http://www.akqa.com
    • Global mobile statistics 2011
      • http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su
    • Ways Mobile Sites Are Different from Desktop Web Sites
      • http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php
    • How are mobile phones changing social media
      • http://www.flickr.com/photos/lafabriquedeblogs/4497706678/