INTEGRATION  OF SOCIAL MEDIA AND  MOBILE SITES & APPS
Henri Makembe  Partner,  Beekeeper Group @henrim #wcmdc
What is social media?
What is social media? http://www.commoncraft.com/socialmedia
Go Mobile! <ul><li>U.S. mobile penetration will top 100 percent by the end of 2012 </li></ul><ul><li>Smart phones sales to...
Mobile Options <ul><li>Text Messaging </li></ul><ul><li>Mobile Web </li></ul><ul><li>Geo-Social </li></ul><ul><li>Apps / Q...
Frequency of internet  on mobile device
Importance of mobile internet access
Why should you care?
Why should you care?
Social Media and Mobile
Social Media and Mobile
When is the right time? <ul><li>Planning a redesign </li></ul><ul><li>Increased visits on mobile users </li></ul><ul><li>I...
Social Media to Mobile <ul><li>Ensure that links  social network go to mobile version of those sites </li></ul><ul><li>Ens...
Mobile sites & Apps to Social Media  <ul><li>Plan for social sharing (i.e. include easy “tell friends” options) </li></ul>...
Example – Domino
Example – NPR
Example – Hyundai
Example – The Nature Conservancy
Apps vs. Mobile Site <ul><li>Functionality difference </li></ul><ul><li>Content </li></ul><ul><li>Device dependency  </li>...
Thanks! <ul><ul><li>Henri Makembe  </li></ul></ul><ul><li>[email_address] </li></ul><ul><li>@henrim </li></ul>
Sources <ul><li>AKQA  </li></ul><ul><ul><li>http://www.akqa.com </li></ul></ul><ul><li>Global mobile statistics 2011 </li>...
Upcoming SlideShare
Loading in...5
×

Integration of Social Media and Mobile Websites & Apps

3,594

Published on

Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
3,594
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
32
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Integration of Social Media and Mobile Websites & Apps

  1. 1. INTEGRATION OF SOCIAL MEDIA AND MOBILE SITES & APPS
  2. 2. Henri Makembe Partner, Beekeeper Group @henrim #wcmdc
  3. 3. What is social media?
  4. 4. What is social media? http://www.commoncraft.com/socialmedia
  5. 5. Go Mobile! <ul><li>U.S. mobile penetration will top 100 percent by the end of 2012 </li></ul><ul><li>Smart phones sales to overtake standard phones by 2011 </li></ul>
  6. 6. Mobile Options <ul><li>Text Messaging </li></ul><ul><li>Mobile Web </li></ul><ul><li>Geo-Social </li></ul><ul><li>Apps / QR Codes </li></ul>
  7. 7. Frequency of internet on mobile device
  8. 8. Importance of mobile internet access
  9. 9. Why should you care?
  10. 10. Why should you care?
  11. 11. Social Media and Mobile
  12. 12. Social Media and Mobile
  13. 13. When is the right time? <ul><li>Planning a redesign </li></ul><ul><li>Increased visits on mobile users </li></ul><ul><li>If you have a social media plan </li></ul>
  14. 14. Social Media to Mobile <ul><li>Ensure that links social network go to mobile version of those sites </li></ul><ul><li>Ensure that you plan for location context </li></ul><ul><li>How do apps relate to your brand, communication strategy, website, etc. </li></ul>
  15. 15. Mobile sites & Apps to Social Media <ul><li>Plan for social sharing (i.e. include easy “tell friends” options) </li></ul><ul><li>Geo-social    </li></ul><ul><li>Plan for feedback loop </li></ul>
  16. 16. Example – Domino
  17. 17. Example – NPR
  18. 18. Example – Hyundai
  19. 19. Example – The Nature Conservancy
  20. 20. Apps vs. Mobile Site <ul><li>Functionality difference </li></ul><ul><li>Content </li></ul><ul><li>Device dependency </li></ul><ul><li>Cost </li></ul><ul><li>Security </li></ul><ul><li>Iteration and optimization </li></ul>
  21. 21. Thanks! <ul><ul><li>Henri Makembe </li></ul></ul><ul><li>[email_address] </li></ul><ul><li>@henrim </li></ul>
  22. 22. Sources <ul><li>AKQA </li></ul><ul><ul><li>http://www.akqa.com </li></ul></ul><ul><li>Global mobile statistics 2011 </li></ul><ul><ul><li>http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su </li></ul></ul><ul><li>Ways Mobile Sites Are Different from Desktop Web Sites </li></ul><ul><ul><li>http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php </li></ul></ul><ul><li>How are mobile phones changing social media </li></ul><ul><ul><li>http://www.flickr.com/photos/lafabriquedeblogs/4497706678/ </li></ul></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×