Playing w/ 140 Characters

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Twitter: a strange new platform for games. In this panel, the design collective Local No. 12 discusses how they have learned to work within the tight constraints of Twitter, while exploring new forms …

Twitter: a strange new platform for games. In this panel, the design collective Local No. 12 discusses how they have learned to work within the tight constraints of Twitter, while exploring new forms of gameplay and social interaction. This session will cover the state of games on Twitter, what has and hasn't worked, and best practices for creating games for this platform.

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  • after a thorough analysis of all the games out in the wild on twitter, we found three types and one tendency
  • after a thorough analysis of all the games out in the wild on twitter, we found three types and one tendency
  • after a thorough analysis of all the games out in the wild on twitter, we found three types and one tendency
  • after a thorough analysis of all the games out in the wild on twitter, we found three types and one tendency
  • gowalla is a good example of a game (or more precisely, an achievement structure) that uses twitter not as its core platform, but as a broadcast channel
    each time you check in to a location, you have the option to post to twitter

  • gowalla is a good example of a game (or more precisely, an achievement structure) that uses twitter not as its core platform, but as a broadcast channel
    each time you check in to a location, you have the option to post to twitter

  • foursquare is another example, similar to goal. here you see how it reports to Julian Bleeker’s twitter fall

    these “games” were waiting for iphones to come along
  • twitter games using twitter as a core platform of gameplay break out into two genres
    mini-games based on common forms such as trivia, quiz, word scramble are single player games - you could call them a-social

    these all stay within twitter, don’t rely on adding friends, often use direct messaging to keep spam under control. They usually rely on an external site for leaderboards and that’s about it.

    massively multiplayer or MMOP style games use the twitter platform as a pervasive social structure to build content out of
  • twitter games using twitter as a core platform of gameplay break out into two genres
    mini-games based on common forms such as trivia, quiz, word scramble are single player games - you could call them a-social

    these all stay within twitter, don’t rely on adding friends, often use direct messaging to keep spam under control. They usually rely on an external site for leaderboards and that’s about it.

    massively multiplayer or MMOP style games use the twitter platform as a pervasive social structure to build content out of
  • trivial and other minigames use the 140 character limit of twitter to provide episodic trivia questions
    players simply follow the game, and provide direct messages to guess on answers. they are very self-contained

  • twitbrain provides a little more feedback, responding to players with the winner name for the last challenge.
  • word scramble

  • spymaster is probably the best known twitter game -- and that’s because new players often didn’t adjust their setting to keep tweet spam under control. As people play the game, updates go out to all of their followers, creating a viral expansion of players.
  • 140 mafia, a take on the facebook game mafia wars gives rewards for players who keep their tweet broadcasts on. here we see an income increase for turning on tweet broadcasts

    these games also depend on recruiting members to one’s team/mob
  • they rely on quick level ups and simple button-press gameplay to appeal to a wide range of players - and recruiting and spamming your followers - who will quickly become unfollowers


  • gameplay takes place on a website - with twitter used as a broadcast channel, feedback mechanism and a social network. it’s more integrated into the social structures of twitter than the broadcast-type of twitter game, using more of the nouns and verbs
  • the 140 blood series is another example of the mmo-style game 4 games with a very similar structure and slight difference in terms of setting and game assets
  • one of the biggest controversies about this game is that it took control of player’s tweets, automatically spamming out of player’s accounts
  • this is a real example of a social uncanny valley - where eric zimmerman becomes eric zimmerbot

    140 blood was initially on facebook - and quickly banned because of these tactics
  • now the twitterfall from 140blood players is a bit more tame - reporting out gameplay.
  • the earlier quote from Evan Williams about twitter as an information network - not a social network is explored in games using the twitterverse. Mining the frequency of words, using the search api, generates games built on data - dataplay

    to play twirdy playes off the twitterverse by equating the length of a drive with a popular word at that time. as you get closer to the hole you want to use smaller clubs - or less tweeted words to modify the length of the hit


  • backchatter leverages conference and event backchannels in a parimutuel betting system, where players bet on words they think will be popular in the upcoming session - like betting on horses in an upcoming race




















Transcript

  • 1. Playing with 140 Characters: Designing Twitter Games Mike Edwards John Sharp @mike_j_edwards @jofsharp Colleen Macklin Eric Zimmerman @colleenmacklin @zimmermaneric @localno12 www.localno12.com #playing140characters
  • 2. Let’s play a game #playing140characters
  • 3. colors To play, exchange cards with any other player next to you. When you take a card, you must also give a card to the same player. At the end, the largest group of adjacent color players wins. #playing140characters
  • 4. Game-ness Rules & play #playing140characters
  • 5. Game-ness #playing140characters
  • 6. Game-ness Rules & play #playing140characters
  • 7. Game-ness Rules & play Embracing constraints #playing140characters
  • 8. Game-ness Rules & play Embracing constraints Parts and wholes #playing140characters
  • 9. Game-ness Rules & play Embracing constraints Parts and wholes Strange identities #playing140characters
  • 10. What is Twitter? NOT "The SMS of the Internet" -Leslie D'Monte, April 29, 2009   IS "[It's] not a social network... it's an information network"  -Evan Williams, October 21, 2009 #playing140characters
  • 11. #playing140characters
  • 12. Anatomy of a Tweet #playing140characters
  • 13. Anatomy of a Tweet CORE tweeter, 140 character message, profile image EXTENDED time stamp, tool, reply to, location data #playing140characters
  • 14. Anatomy of a Tweet USER INFO name, bio, URL, location #playing140characters
  • 15. Nouns & Verbs #playing140characters
  • 16. Nouns Nouns & Verbs Tweeters Tweets Hashtags Mentions Twitterfall #playing140characters
  • 17. Nouns Nouns & Verbs Tweeters Tweets Hashtags Mentions Twitterfall Followers #playing140characters
  • 18. Nouns Nouns & Verbs Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists #playing140characters
  • 19. Nouns Nouns & Verbs Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet #playing140characters
  • 20. Nouns Nouns & Verbs Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message #playing140characters
  • 21. Nouns Nouns & Verbs Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report #playing140characters
  • 22. Nouns Nouns & Verbs Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite #playing140characters
  • 23. Nouns Nouns & Verbs Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 24. twitter taxonomy #playing140characters
  • 25. twitter taxonomy Platform Twitbrain, Twivial, tweet140, Spymaster, 140Mafia, Passthegun #playing140characters
  • 26. twitter taxonomy Platform Twitbrain, Twivial, tweet140, Spymaster, 140Mafia, Passthegun Broadcast Foursquare, Gowalla, Mafia Wars #playing140characters
  • 27. twitter taxonomy Platform Twitbrain, Twivial, tweet140, Spymaster, 140Mafia, Passthegun Broadcast Twitterverse Foursquare, Backchatter, Gowalla, Mafia Wars Twirdie, whosetweet #playing140characters
  • 28. twitter taxonomy Platform Twitbrain, Twivial, tweet140, Spymaster, 140Mafia, Passthegun Broadcast Twitterverse Foursquare, Backchatter, Gowalla, Mafia Wars Twirdie, whosetweet Spam (some of the above...) #playing140characters
  • 29. Nouns Broadcast Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 30. Nouns Broadcast Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 31. Nouns Broadcast Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 32. Nouns Broadcast Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 33. Platform Platform #playing140characters
  • 34. Platform Platform #playing140characters
  • 35. Platform Platform minigame MMO-style #playing140characters
  • 36. Nouns Platform:minigames Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 37. Nouns Platform:minigames Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 38. Nouns Platform:minigames Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 39. Nouns Platform:mmo-style Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 40. Nouns Platform:mmo-style Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 41. Nouns Platform:mmo-style Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 42. Nouns Platform:mmo-style Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 43. Nouns Platform:mmo-style Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 44. Nouns SPAM Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 45. Nouns SPAM Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 46. Nouns SPAM Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 47. Nouns Twitterverse Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 48. Nouns Twitterverse Tweeters Tweets Hashtags Mentions Twitterfall Followers Lists Verbs Tweet Direct Message Follow Unfollow Mention Block Report Retweet Reply Favorite Search #playing140characters
  • 49. Tools Search API by term by @name by #hashtag #playing140characters
  • 50. Tools REST API Direct Messages Friends and Followers #playing140characters
  • 51. Tools social network graphs nodes edges centrality betweenness #playing140characters
  • 52. EIGENVECTO R CENTRALITY #playing140characters
  • 53. #playing140characters
  • 54. #playing140characters
  • 55. HITS Algorithm (hyperlink-induced topic search) HUBS AUTHORITIES #playing140characters
  • 56. NEW YORK CITY #playing140characters
  • 57. #playing140characters
  • 58. BRONX MANHATTAN STATEN ISLAND QUEEKLYN #playing140characters
  • 59. #playing140characters
  • 60. #playing140characters
  • 61. #playing140characters
  • 62. #playing140characters
  • 63. Twitter-native game #playing140characters
  • 64. Twitter-native game 140-character word games #playing140characters
  • 65. Twitter-native game 140-character word games true trans-media interaction #playing140characters
  • 66. Twitter-native game 140-character word games true trans-media interaction lifestyle integration #playing140characters
  • 67. Twitter-native game 140-character word games true trans-media interaction lifestyle integration bona fide social gameplay #playing140characters
  • 68. Thank you! Mike Edwards John Sharp @mike_j_edwards @jofsharp Colleen Macklin Eric Zimmerman @colleenmacklin @zimmermaneric @localno12 www.localno12.com #playing140characters