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Services for Creative and Media Agencies
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Services for Creative and Media Agencies

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Keep customers loyal to their services,increases revenue by offer multiple solutions, provides more ROI driven services to their customers tracking not only CTR but CTC.Removes risk of hiring/training ...

Keep customers loyal to their services,increases revenue by offer multiple solutions, provides more ROI driven services to their customers tracking not only CTR but CTC.Removes risk of hiring/training internal employees by allowing manage every aspect of your customer's internet marketing without losing control of the relationship

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  • With Online Display, you precisely target your audience in three different ways. Through Geo Targeting.Contextual Targeting.and Behavioral Targeting
  • 50% of the reason why a website shows up on the first page of a Search Engine is the Website itself: it has good structure which allows the engines to find the information they need AND the Content on the site is Rich with Info. Your site needs to be viewed as an Authority on the topic you are optimizing for.The other 50% (give or take) is a PR Firm – in other words just because you have a good website with good information on it (the first 50%) doesn’t mean that the search engines will find it! You have to TELL Google/Yahoo etc you exist. – Think of the PR firm as Online Word of Mouth…and that takes into account Social as well.
  • Acting as a PR Firm for your website we will take the following steps: there are 1000’s of Directories out there that categorize and classify your website – we will submit your site to the ones that will have the most impact Articles that talk about the keywords you are optimizing for are another way to gain the Search Engines attention. We will write Articles every month and submit them to 100’s of relevant Article sharing sites. Videos – With YouTube being the second largest Search Engine out there it is important that your site is connected to what is one of the most important pieces of SEO – Video’s. We will create videos for you every month and post them on YouTube etc. Press Releases/Blogs etc…we will also when appropriate send out Press Releases, Blog etc for your site…whatever is needed form that ‘PR Firm’ aspect!On the right hand side is a sample view of how Google views a website. We need to make certain that your website is viewed as one of the ten most authoritative sites for your given search terms. In order to do that we need to take your site from ‘this’ view (CLICK FOR ANIMATION) to THIS view!! Every Hub, every Spoke, every Wheel you see is an Article/Video/Directory – another Link we need to create to your site so you will be viewed as Authoritative. Wouldn’t you agree that this view of ‘your’ site is much more likely to be on Page one?

Services for Creative and Media Agencies Services for Creative and Media Agencies Presentation Transcript

  • © hibu plc 2012 1 Welcome to
  • hibu is a leading provider of print and digital services within the emerging local e-Marketplace for consumers and SMBs across its operations in the UK, US, Spain, and some countries in Latin America.  An established, successful organization More than 9,000 employees globally  Proven track record More than 75,000 SEM campaigns and 300,000 websites launched/hosted  Certified Analysts An experienced team of Google & Yahoo/Bing certified SEM & SEO experts manage your campaign ABOUT US
  • © hibu plc 2012 3
  • Pay Per Click Optimization Display Social Email Client Websites Or Yell Global Websites We are Full Digital Ad Agency Partner
  • © hibu plc 2012 5 We launched our local Emarket place in Chicago where merchants and shoppers can transact sales.
  • 6
  • Ad spending in Digital (16.6% ) outperform overall ad spending in US (4.9%) in 2012 © hibu plc 2012 7
  • •Up Front Planning •Demographic Research •Competitive Analysis •Technical SEO Audits •Research Niche’ Social Media Opportunities •Optimize Newly Completed Or Existing Site •Set Goals & Implement Conversion Tracking •Link Building •Pay Per Click (PPC) Planning & Set Up •Day-to-Day PPC Management •Monthly Ad Agency Staff Briefings •Online Reputation Management •E-Commerce implementation •Mobile APPS (Native and Web Based) We Collaborate with their clients to create, deliver, and track world-class Digital campaigns We help agencies:
  • AOL Study – 36,389,567 search queries Top 6 takes 70+% of traffic PLACEMENT MATTERS
  • © hibu plc 2012 10 TARGET MOBILE USERS 82% of smartphone users search for local information on-the-go with their devices. Source: Localeze/15 Miles Local Search usage Study, December 2011 MOBILE REDUCE THE NUMBER OF LISTINGS FROM 7 TO ONLY 3
  • © hibu plc 2012 11 We place local businesses on page 1 of the most popular search engines through search engine marketing
  • Analyzing Our PPC strategy
  • Have the right Marketing Partner…MATTERS © hibu plc 2012 13
  • © hibu plc 2012 14 CONVERSION-BASED CAMPAIGN MANAGEMENT “The Other Guys” COMPANY AD GROUP KEYWORDS AD TEXT WEBSITE HOME PAGE DEDICATED CAMPAIGN ANALYST PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE Multiple Ad Groups/Landing Pages Drive Strong Conversions ©2012 Yellowbook Inc. All rights reserved. Yellowbook®
  • Target Your Customers 3 Different Ways 15 Demographic Targeting Category Targeting Placement Targeting # 2
  • Retargeting Retargeting allows advertisers to serve ads to users who have previously been to their site. • The retargeting audiences can be customized to target users who only reached specific pages or to exclude users who have already converted online. hibu confidential / © hibu plc 2012 16 Visit www.worldofwarcraft.com and leave to go to another site. Receive ads when visiting other sites.
  • Display Products Email domain targeting • Target users who receive competitor emails. 17hibu confidential / © hibu plc 2012
  • Contextual Targeting Contextual targeting allows users to display ads next to contextually relevant topic. Tightly-themed ad groups are created, consisting of 5-6 relevant keywords, which Google then uses to determine the overall theme of the ad group and displays the ads on contextually relevant websites. hibu confidential / © hibu plc 2012 18 In this example, an ad selling grass fed beef is displayed on an article discussing grass fed beef.
  • Placement Targeting Placement level targeting allows advertisers to target or exclude over 2 million websites, including Google owned properties such as Youtube, Blogger and Gmail. hibu confidential / © hibu plc 2012 19 Google’s placement tool helps advertisers identify relevant placements based on keywords, the advertiser’s website, or the category. Additionally, language and location settings can be included to further refine the list.
  • Topical Targeting Topical targeting allows advertisers to target sites based on the general theme of the site. Topics can be selected at a general level, such as Finance, or at a more detailed level such as Credit Reporting & Monitoring. hibu confidential / © hibu plc 2012 20
  • Interest Targeting Interest targeting allows advertisers to target users instead of sites. Through repeated online behaviors, Google is able to determine a user’s interests and target ads accordingly. Interest targeting engages only relevant users on sites that fall outside of the contextual and topical targeting. hibu confidential / © hibu plc 2012 21
  • ON- PAGE  Keywords  Body copy/content  TITLE, ALT & META tags  Embedded video  URL age & structure OFF- PAGE  Site popularity/auth.  Inbound links  Press releases, articles  Local listings/maps SOCIAL MEDIA  Facebook/Twitter/G+  Video & photo sharing  Blogs, reviews/ratings  Other social media signals It’s all about “Relevancy” & “Authority” SEARCH ENGINE OPTIMIZATI ON (SEO) ©2012 Yellowbook Inc. All rights reserved. Yellowbook® and Yellowbook360℠ are service marks of Yellowbook Inc. All trademarks shown and their graphic elements are the registered trademarks of their respective owners. 3 #
  • Off-page to Increase Your Authority
  • Let’s get together to analyze some opportunities. Thank you Javier Chero Your Digital Media Partner 941-822-3325 © hibu plc 2012 24