Scripps College of
Communication
Media Entrepreneurship
Across the Curriculum

Dr. Michelle Ferrier, Associate Dean for In...
Adapting to an
Uncertain Future
 “The pace of technological change will not abate. If
anything, it will continue to incre...
New
Challenges/Opportunities
Four strategic questions that
frame the new challenges and
opportunities for media
organizati...
New
Challenges/Opportunities
 New Competitive Landscape:
How is the landscape changing?

 New Sources of Value:
What nee...
Academic/Experiential
Programs
 Classes: Online Journalism
Development, Certificate in Entrepreneurship; class
participat...
Thinking Innovatively

Business Model
Generation: Alexander
Osterwalder and Yves
Pigneur

Scripps College of Communication
Student Skills and Knowledge
1. Construct and deliver a pitch.
2. Conduct market research.
3. Conduct audience analysis.
4...
Academic/Experiential
Programs
 Classes: Online Journalism Development,
Certificate in Entrepreneurship; class participat...
Challenges for
Higher Education
 Faculty champions

 Credibility gap
 Making it real
 Professional culture
 Pace of m...
For More Information
 Dr. Michelle Ferrier

 Associate Dean for Innovation, Research/Creative
Activity and Graduate Stud...
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Ohio University Scripps College of Communication Media Entrepreneurship Strategies

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Scripps College of Communication at Ohio University has been building its media entrepreneurship ecosystem with several key programs that engage students and faculty.

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Ohio University Scripps College of Communication Media Entrepreneurship Strategies

  1. 1. Scripps College of Communication Media Entrepreneurship Across the Curriculum Dr. Michelle Ferrier, Associate Dean for Innovation, Research/Creative Activity and Graduate Studies
  2. 2. Adapting to an Uncertain Future  “The pace of technological change will not abate. If anything, it will continue to increase. To think of this as a period of transition from one state to another is unwise. How do we staff news organizations with the appropriate kinds of resources and the appropriate mindset such that constant innovation is imbued into an organization’s DNA and into the role of every participant?” – Richard Gingras, head of news products, Google. Scripps College of Communication
  3. 3. New Challenges/Opportunities Four strategic questions that frame the new challenges and opportunities for media organizations. Source: The Big Thaw: Charting a Future for Journalism, Deifell, 2009. Scripps College of Communication
  4. 4. New Challenges/Opportunities  New Competitive Landscape: How is the landscape changing?  New Sources of Value: What needs can be met, problems solved or desires fulfilled?  New Distinctive Competencies: What new capabilities are needed to succeed?  New Business Models: How are media organizations structured to capture value? Scripps College of Communication
  5. 5. Academic/Experiential Programs  Classes: Online Journalism Development, Certificate in Entrepreneurship; class participation in Innovation Challenge.  Experiences: Innovation Challenge, GRID Lab Incubator Program, Digital Media Incubator.  Future Programs: Mobile modules across many classes  Future Experiences: Media entrepreneurship accelerator programs. Scripps College of Communication
  6. 6. Thinking Innovatively Business Model Generation: Alexander Osterwalder and Yves Pigneur Scripps College of Communication
  7. 7. Student Skills and Knowledge 1. Construct and deliver a pitch. 2. Conduct market research. 3. Conduct audience analysis. 4. Understand the entrepreneurial landscape/startup culture. 5. Conduct a competitive analysis. 6. Create a minimum viable product. 7. Read, understand and create financial statements. Scripps College of Communication
  8. 8. Academic/Experiential Programs  Classes: Online Journalism Development, Certificate in Entrepreneurship; class participation in Innovation Challenge.  Experiences: Innovation Challenge, GRID Lab Incubator Program, Digital Media Incubator.  Future Programs: Mobile modules across many classes  Future Experiences: Media entrepreneurship accelerator programs. Scripps College of Communication
  9. 9. Challenges for Higher Education  Faculty champions  Credibility gap  Making it real  Professional culture  Pace of media evolution  Curriculum resources  Making it count Scripps College of Communication
  10. 10. For More Information  Dr. Michelle Ferrier  Associate Dean for Innovation, Research/Creative Activity and Graduate Studies  740.593.9860  ferrierm@ohio.edu  @mediaghosts Scripps College of Communication

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