Locally Grown News.com
Connecting consumers to their food and their communities
Michelle Ferrier, Proprietor
Locavore:
Eating Local Foods
 “Better food – more local,
more healthy, more
sensible – is a powerful
new topic of the Ame...
 Shifting the civic dialogue from the town center
to the kitchen table.
 Building relationships between neighbors.
 Sha...
 Online community website lets members
share stories, photos and events around
local food, local products, sustainability...
LocallyGrownNews
Franchise Offers:
 Content niche around local first initiatives.
 Shared content and advertising networ...
Version 2.0
Version 3.0
•Geolocation tools for all
content
•Addition of “Rate This”
feature
•Content types such as
Video, Marketplace
...
Version 3.0
Key Elements
 Content: Compelling content that drives passion
 Architecture: Robust content management system
versus blo...
Engagement
May 1, 2010 to July 31, 2010
Aug. 1, 2010 to Oct. 31, 2010
Future Growth
Geographic growth
along I-40 and I-85
corridor.
New franchises in
Florida coming on
board 1st Quarter
2011...
ISO:
New Proprietors
 Michelle Ferrier, Founder, LocallyGrownNews.com
info@locallygrownnews.com; Twitter: localize_nc;
 ...
Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC
Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC
Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC
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Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

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Dr. Michelle Ferrier presented LocallyGrownNews.com, a hyperlocal online community platform for women entrepreneurs at the New Media Women Entrepreneurs Summit in Washington, DC on Monday, November 8, 2010.

She explained the cooperative model used to share content, technology, marketing and other resources to recreate sustainable journaiism enterprises in communities nationwide.

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  • ^ Feenstra, G. (2002) Creating space for sustainable food systems: lessons from the field. Agriculture and Human Values. 19(2). 99-106.
  • ^ Feenstra, G. (2002) Creating space for sustainable food systems: lessons from the field. Agriculture and Human Values. 19(2). 99-106.
  • Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

    1. 1. Locally Grown News.com Connecting consumers to their food and their communities Michelle Ferrier, Proprietor
    2. 2. Locavore: Eating Local Foods  “Better food – more local, more healthy, more sensible – is a powerful new topic of the American conversation. [--”Animal, Vegetable, Miracle: A Year of Food Life,” by Barbara Kingsolver]
    3. 3.  Shifting the civic dialogue from the town center to the kitchen table.  Building relationships between neighbors.  Shaping agendas for dialogue and action in communities. Building Social Capital
    4. 4.  Online community website lets members share stories, photos and events around local food, local products, sustainability and community...Local First! Creating Local Community
    5. 5. LocallyGrownNews Franchise Offers:  Content niche around local first initiatives.  Shared content and advertising network.  Shared marketing/design/promotion support.  Robust content management system with support.  Dedicated team of women supporting each other.
    6. 6. Version 2.0
    7. 7. Version 3.0 •Geolocation tools for all content •Addition of “Rate This” feature •Content types such as Video, Marketplace Directory
    8. 8. Version 3.0
    9. 9. Key Elements  Content: Compelling content that drives passion  Architecture: Robust content management system versus blog platform  Functions: User-generated content and social media features.  Engagement: Being in/of the community; helping to reflect that community to itself; participant observer.
    10. 10. Engagement May 1, 2010 to July 31, 2010 Aug. 1, 2010 to Oct. 31, 2010
    11. 11. Future Growth Geographic growth along I-40 and I-85 corridor. New franchises in Florida coming on board 1st Quarter 2011. Print/mobile vehicles launched in 2011. New revenue streams in merchandise offered 2011.
    12. 12. ISO: New Proprietors  Michelle Ferrier, Founder, LocallyGrownNews.com info@locallygrownnews.com; Twitter: localize_nc;  Women passionate about their communities  Interested in growing your own business  Desiring collaborative, supportive network

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